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Carry out Mid-Autumn Festival theme activity planning plan
In order to ensure that things or work are carried out in an orderly and effective manner, it is necessary to formulate a plan in advance. A plan is a written plan made after comprehensively considering the factors related to the thing or problem. How should the plan be formulated? The following is a planning plan for carrying out Mid-Autumn Festival theme activities that I compiled. It is for reference only. I hope it can help everyone. Planning plan for Mid-Autumn Festival themed activities 1
1. Event Organizing Committee
1. Responsible for: Board members, General Manager Office, Planning Department
2. Members: heads of various departments
2. Activity time:
September 16 to September 30
3. Purpose of the activity
< p> Taking advantage of China's traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" for Chinese people to create a second sales peak in shopping malls, and to target the cold market after the long holiday to slow down and reduce the sales decline trend.4. Activity theme:
Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!
5. Activity slogan:
Omitted
p>6. Scene layout:
(1) Off-site layout:
Couplet at the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplet: Celebrate the National Day Festival; hang a huge picture on the outer wall: width: height = 10x13M, promotion content; hang 8 red lanterns above the door.
(2) On-site layout:
1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.
2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);
3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;
4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.
5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisle of each floor; 1,000 hanging flags.
6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.
7. Hang a large (2 to 5 meters wide) lantern (made of KT board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and add from Other decorations.
7. Publicity Strategy
1. DM poster publicity (see attached table for specific operation details);
2. Television media publicity:
< p> A. Publicity content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;B. Time: September 20-26;
C. Fee collection:
D. Promotional form: animated pictures and text.
3. Large banners and display boards outside the venue;
4. Announcement and promotion inside the venue;
5. Small banners to promote the content in crowded places in the community. : "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: Sanyuan x"
8. Activity Strategy
Activity 1. Shopping over 20 to retain happy moments< /p>
Activity time: September 1---September 30
Activity content: If you spend more than 20 yuan in this mall at one time, you can use your computer receipt to get a new one at the entrance of the mall. Bridal Wedding Photography Consulting Office participates in the lucky draw.
Award setting: (can be determined according to actual situation) Planning plan for carrying out Mid-Autumn Festival themed activities 2
1. Purpose of the activity:
Through various and colorful activities The activities allow students to get closer to the Mid-Autumn Festival, feel the homesickness of the Mid-Autumn Festival and the beautiful emotions of blessing reunion, inherit the traditional culture of the Chinese nation, cultivate students' good Chinese literacy, and stimulate students' national pride. And cultivate students' awareness of subject participation, practical ability and spirit of unity and cooperation in the activities.
2. Activity theme:
Reunion during the Mid-Autumn Festival
3. Activity time:
September 20xx
4. Activity content
1. "How much do you know about the full moon of the Mid-Autumn Festival" class meeting
Let students collect knowledge, pictures, etc. about the origin, customs, food, etc. of the Mid-Autumn Festival. , through a ten-minute team meeting, we got closer to the Mid-Autumn Festival culture through exchanges, discussions, and displays.
2. Appreciating the moon and tasting mooncakes
On the night of the full moon of the Mid-Autumn Festival, I admired the moon and tasted mooncakes with my grandparents, parents, and grandparents. They chatted and compared their childhood mooncakes.
3. Little songs convey affection and give thanks during the festival (grades 1 and 2)
(1) Use music class to learn and sing the song "Grandpa Beats the Mooncakes for Me" to inspire students The emotion of remembering the grandfather of the Red Army, based on understanding the content of the song, and in the process of learning the song, I knew that the old man had done a lot for our motherland, for all of us, and for his own family, and suffered a lot of hardships.
(2) Use your favorite production form and materials to make a beautiful love card, write a blessing word on it, and send it to the people closest to you to convey your gratitude and blessings.
4. Tracing the roots of the Mid-Autumn Festival (Grade 3)
Collect legends about the origin of the Mid-Autumn Festival, allowing students to be influenced by China’s excellent traditional culture, and cultivate their positive aesthetic taste and gratitude thoughts. Use art classes to express interesting Mid-Autumn Festival events through painting.
5. Full of love for the Mid-Autumn Festival, sharing the bright moon of the Mid-Autumn Festival, handwritten newspaper display (fourth and fifth grade)
Requirements: outstanding theme, informal content, A4 paper; submitted to each class 10 works. The school will select good works for exhibition and review, and the class can also use them to decorate the classroom. Plan 3 for carrying out Mid-Autumn Festival theme activities
1. Activity background
The Mid-Autumn Festival is the second largest traditional festival in my country after the Spring Festival. On this day, every family has a reunion dinner and enjoys the meal. Mooncakes, admiring the bright moon, and a joyful and festive atmosphere everywhere. This year's Mid-Autumn Festival coincides with the National Day Golden Week, which is also a golden opportunity to hold activities.
On the night of the Mid-Autumn Festival, with the bright moon in the sky and the clear light filling the earth, the gathering of owners not only reflects the harmonious atmosphere of a big family in the community, but also further enhances the image of the property management company.
2. Activity preparation
(1) Activity theme
Mid-Autumn Festival, reunion in a new home
——The word "new home" is also It can be replaced by the name of the opening community
(2) Purpose of the event
1. Taking the well-known traditional festival of "Mid-Autumn Festival" as an excuse, so that the owners will recall this event every Mid-Autumn Festival The joyful scene of the Mid-Autumn Festival activities left a good impression.
2. Through this cultural and entertainment activity, we will enhance the harmonious communication and cooperation between the property management company and the owners, leave a good first impression, and maintain a friendly and harmonious relationship between the two.
3. Enhance the influence and attractiveness of community properties and establish a good image.
(3) Activity forms
Cultural and entertainment activities with the theme of "Mid-Autumn Festival" are rich and colorful
(4) Activities objects
Owners staying in the community
Special program for Mid-Autumn Festival activities
(5) Event time
The evening of October 3, 20xx (determined by your company)
(6) Activity location
You can choose a spacious venue in the community
3. Preparation
(1) Preliminary momentum< /p>
1. Take the initiative to mention this activity to the owners when handing over the house, and warmly invite the owners to participate.
2. Publicity in the form of posters
3. Flyer form (optional)
(2) Preparation for the event
1 10 days before the event, a publicity and mobilization meeting will be held to determine the theme, activity methods, entertainment programs, and activity procedures and send them to each employee, so that employees know their tasks, and at the same time, the owners can be clearly informed of the highlights and entertainment projects. Attract active participation from owners.
2. Practice the lines and cultural programs through warm-up, and summarize the problems before using them skillfully and naturally. Set up full-time moderators and conference staff to take charge of different tasks.
3. Rehearsal, sound debugging and layout of the event site
4. Arrange full-time layout of the venue
5. The night before the event, hold a mobilization meeting. Summarize the publicity activities, clarify the current division of labor and contingency plans for unexpected situations.
6. The gifts used in the event must be in place 3 days before the event. Do not wait until the day of the event to have insufficient or insufficient gifts.
7. Look for children with artistic talents in the community and invite them.
8. Find out if there are newlyweds among the owners, invite them, and tell them the rules and arrangements of the event in advance.
(3) Planning preparation
1. Arrange the necessary items on site: banners, balloons, etc. to create a festive atmosphere
2. Make gift bags and prepare gifts
p>
3. Draw the floor plan of the event site and practice it in advance
4. Activity design
1. Appreciate the moon, distribute moon cakes, and at the same time understand the meaning of the Mid-Autumn Festival theme. If possible, it is recommended that the owner call his parents or relatives at home to send his thoughts about his relatives and friends far away.
2. Briefly introduce the origin, significance and other relevant information about the Mid-Autumn Festival, allowing owners to tell about the previous or most unforgettable Mid-Autumn Festival, and share happiness and fun with everyone.
(Mid-Autumn Legend can be found on Baidu)
3. Interactive games:
(1) Recite verses related to the Mid-Autumn Festival. Whoever sings more correctly will be given a small gift.
(2) Sing a song with the word "month" in it. Whoever sings more correctly will be given a small gift.
4. Mid-Autumn Festival "Best Family" Competition
You can perform a singing program, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon) , several households are invited to compete, and the one who sings more songs wins, and gifts are given to other participating families. Small gifts are also given to other participating families. Only one gift per group of families is required.
5. It is best to arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to see.
6. It is said that on the night of the Mid-Autumn Festival, quietly bathing in the moonlight can make women pregnant. Therefore, in some areas, on the moonlit night of the Mid-Autumn Festival, women will go out of their homes and bathe in the moonlight, hoping to have a baby soon, which is called "shining the moon". Companies can learn from this legend and invite newlyweds to the stage to wish them a baby.
(Employees of your company can also participate during the event)
5. Mid-term operations
1. On-site layout: arrange the site in advance according to the pre-selected scene The floor plan, packaging and layout, installation and debugging of instruments, sound, activity time, etc. must be implemented one by one.
2. Dress uniformly, and employees should arrive in advance to boost morale, warm up, and adjust to the best mental state; work that requires coordination and emphasis should be carried out strictly in accordance with operating standards and division of labor.
3. Ensure that gifts are in place
4. During the event, the commander will promptly standardize and adjust the operations of each link according to the problems exposed during the event to improve the quality of the event.
6. Follow-up activities
1. You can consider writing news reports and using news media to improve the company's image.
2. The company leader summarizes the activities and delivers a brief speech.
Carry out Mid-Autumn Festival theme activity planning plan 4
1. Purpose
Promote yourself through the festival atmosphere
Increase company visibility
Prepare for the festival Laying the foundation for future popularity
2. Thoughts
Since its opening, the Mid-Autumn Festival is a traditional Chinese festival. For this festival that is popular in cities and villages, it can be said that all businesses have exhausted their efforts. It’s a great opportunity to use your mind to create value. Moreover, the National Day is right after the Mid-Autumn Festival, and the seven-day National Day holiday is a rare promotional opportunity in the year.
Since our opening, we have been affected by various conditions. The business situation has not been ideal. Our brand image has not been well spread among consumers.
The arrival of two festivals in succession is a turning point for us. We must let customers get some value from us, so creating mouth-watering beer and creating popularity after the event is the main purpose of our Mid-Autumn Festival and National Day activities. It is to strengthen the internal service quality, performance lineup, and discounts to coordinate with external publicity. Advertising, I believe, will give consumers a new feeling.
3. On-site decoration
Mid-Autumn Festival and National Day are traditional festivals for the Chinese people. The cloth cannot be alternative and must be popular, festive, and mainly red. , in order to reduce fabric costs, you may use other scenery for the Mid-Autumn Festival and National Day.
1: The surrounding area is mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.
2: Around the stage, at the top, some golden balls and VCD discs can be hung to supplement the refraction of the light and increase the effect of the on-site lighting.
3: Some lanterns can be hung on the surrounding ceiling to enhance the atmosphere of the Mid-Autumn Festival. They can be removed during the National Day and can be used again during the Spring Festival.
4: On National Day, you can hang some national flags, big and small, to add to the atmosphere of the motherland’s birthday.
5: On the right side of the entrance door and the flowing glass, you can make large posters to mark the holiday. Activity content
6: Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ stage
7: Display of holiday prizes at the entrance< /p>
8: Post advertisements at the stairway and in conspicuous places
4. Event discounts
All consumers who make a reservation before September 8 will receive a special snack from the company as a gift
1: Arrange the chefs to each introduce 2 "Mid-Autumn Festival-National Day" special dishes or snacks
2: On the night of the Mid-Autumn Festival, each table will receive a mooncake in the box
3: When you spend 200 yuan or more, you will get a coupon worth 50 yuan.
4: For every bottle of Moutai beer, you will get a lottery ticket that night
5: Give coffee coupons to some ladies with spending power and potential
6: Request Moutai beer sponsors to give small gifts to consumers who consume Moutai beer that night
7:9:00 ——————Consumers who arrive at 17:00 can get a Mid-Autumn moon cake and a special snack
8: Prize setting: September 8: 3,800 yuan
October 1: 3800 yuan
October 2: 1800 yuan
October 3: 1800 yuan
5. Time schedule for the day of the event:
09:00————17:00 Daytime business hours
18:30————21:00 Pop music, slow rocking music
21:00————24:00 Singer, brass, brass show, slow rocking
00:00————00:20 Activity draw
00:20 ——End Slowly Launch Mid-Autumn Festival themed event planning plan 5
1. Purpose of the event
Use the festival to activate the company atmosphere, enrich employees’ spare time life, and realize the relationship between the company and employees interactions, close internal interpersonal relationships, and active physical and mental activities, so that employees can devote themselves to work with more vitality, a more positive and optimistic attitude, and a more harmonious relationship. Consolidate the corporate culture atmosphere.
p> 20xx Mid-Autumn Festival Full Moon Night
IV. Activity location:
Yangjiaping, Jiulongpo District
V. Activity personnel:
All employees of the company
6. Related preparations
The administration and human resources departments will contact the preliminary preparation matters in advance and make arrangements for the activities;
Prepare employee communications Log in to ensure every employee is contacted at the event.
7. Activity Arrangement
1. Dining:
A. Shanghai Xiaonanguo
B. Shaoxing Hotel
2. Singing
3. Interactive games (can be set as games at the dinner table)
3. 1. People are floating in the rivers and lakes
At the beginning, the two The person shouts at the same time, "You are drifting in the rivers and lakes, how can you not get stabbed~", then gesture with your fingers, you can number one to five, and shout "How many (same as the number of fingers in the gesture) will I chop you to death?" . It is stipulated that five bigs beat four, four bigs beat three, three bigs beat two, two bigs beat one, and one big beat five. If there is no pressure, it will continue.
3, 2, 007
From the beginning, one person pronounces "zero" and then refers to one person. That person then pronounces "zero" and then refers to another person, and the third person pronounces it "Qi", then point your finger at anyone as if shooting. The person who was "shot" does not say anything and does not make any movements. However, the two people on the left and right of the person who is "shot" must make "ah" sounds and raise their hands. Sign of surrender.
The one who makes the mistake drinks!
It is suitable for everyone to play. Since there is no order of taking turns, but one of them can be pointed out suddenly, the whole process must be in a state of tension, because you may be next!
3. 3. Orchard, vegetable garden, zoo
For example, the first person talks about the zoo first, the second person says what there is, and then the following person goes on to talk about an animal. Whoever fails to pick up the call or reacts slowly will be fined a drink!!! It’s very fun and very atmospheric.
3. 4. Truth or Dare:
There is an entertainment software on my (xx) mobile phone called "Truth or Dare", and the participants sit together (at the dinner table) The whole table competes with each other to win or lose (rock, paper, scissors is also acceptable), and then the loser shakes his phone. If what is shown on the screen is true, you have to answer whatever you say, no matter what kind of privacy (you can't really tell the truth, you will be punished with 2 drinks). The big adventure is a big adventure shown on the screen, so you have to do it no matter what the requirements are (if you really can't do it, you will be fined 3 drinks).
8. Activity funds
Meal budget standards: control within 6,000 yuan; entertainment budget standards: luxury package consumption control within 800 yuan; presidential package consumption control within 1,500 yuan .
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