What does it mean that the words "Brave to the World" are printed on the bottle cap of Snow Beer? Can you win the prize?

It's a sex marketing activity, and you can't win the prize.

Braving the Tianya is an original marketing activity promoted by China Resources Snowflake, which aims at exploring the Yarlung Zangbo Grand Canyon, exploring the source of the Yangtze River, and exploring the polar regions.

With its unique way of challenging the inaccessible natural geography and paying attention to the natural environment, Snow Beer has also attracted extensive attention in the industry, and it is also the most dangerous time in the past five years.

in p>217, the activity of "Snowflakes Bravely Striving for the End of the World, College Students Challenge Not Climbing the Peak" challenged not climbing the peak in Diqing Prefecture, Yunnan Province. The activity selected 24 college warriors from millions of college students across the country.

After quickly adapting to altitude sickness, the warriors threw themselves into the actual training of climbing the peak, overcame many obstacles, overcame difficulties, successfully climbed to the top, and conquered the 5155-meter peak.

expanding information

the success of the activity

Being brave in the world not only effectively improved the popularity and influence of Snowflake, but also laid a good foundation for upgrading its product brand.

since its establishment five years ago, Bravo Tianya has made a great leap in popularity and participation, but the bigger leap is that Bravo Tianya has successfully jumped from an original activity brand to a product brand with high loyalty.

Snow Beer is a unique cultural brand created to give back to consumers in China. So far, the event has been successfully held for nine sessions. And once the product is launched, it has won the infinite favor of consumers.

Baidu Encyclopedia-Snowflake Beer

Baidu Encyclopedia-Snowflake Beer Braves the World.