What is CMCC

CMCC is the abbreviation of China Mobile Communications Group Co., Ltd.

China Mobile Communications Group Co., Ltd. (hereinafter referred to as "China Mobile") is a central enterprise established on April 20, 2000 in accordance with the overall deployment of the national telecommunications system reform. In May 2008, China Tietong Group Co., Ltd. was fully merged into China Mobile. In December 2017, China Mobile Communications Group Corporation underwent corporate restructuring, changing the enterprise type from a nationally owned enterprise to a wholly state-owned company, and changed its name to China Mobile Communications Group Co., Ltd.

China Mobile is currently the telecom operator with the largest network, the largest number of customers, leading profitability and brand value, and the highest market value in the world. It has a registered capital of 300 billion yuan and an asset scale of nearly 1.7 trillion yuan. , with a total number of employees of nearly 500,000. China Mobile has been selected as one of the Fortune Global 500 companies for 18 consecutive years, ranking 53rd in 2018; it has received an A grade in the business performance evaluation of the State-owned Assets Supervision and Administration Commission for 14 consecutive years.

Extended information

Service brand of China Mobile Communications Group Co., Ltd.

1. M-ZONE (M-ZONE) - "I My territory, listen to me!”

M-Zone is a mobile communications customer brand tailored by China Mobile Communications for young and fashionable people. It not only has flexible rates, but also provides a variety of innovative personalized services to bring users Come to an unprecedented mobile communication life.

2. China Travel

(Easyown) - "Easy by me, China Travel!"

The "China Travel" brand is based on the principle of "fast and affordable", targeting Different customer segments launch different tariff packages, and all these tariff packages are collectively referred to as the "Travel to China" local marketing plan. The "China Travel" brand consists of two parts: the "China Travel" standard card and the "China Travel" local marketing plan. In English, "Easyown" means ease, and "own" is a pun, which represents oneself and possession, embodying "it's easy for me".

3. GoTone

(GoTone)—“I can”

“GoTone” is the flagship brand of China Mobile Communications, with high visibility and stable brand image. Has many high-end customers. With the rapid development of China Mobile's business and the unremitting efforts of all employees of China Mobile, "Global Communication" has become the mobile information service brand with the widest domestic network coverage, the most international roaming countries and regions, and the most complete functions, fully embodying the "Global Communication" The core concept of the brand - "I can".

4. and! and

And! and are designed by Zhengbang Brand Consulting Service Group. Its design meaning is: "and and". It can be seen literally that "and" is the literal translation of "和", and is also the abbreviation of a?new?dream, implying the new dream of China Mobile in the 4G era. , and the exclamation mark in it hopes to bring surprises to customers anytime and anywhere. Based on the new brand "and", China Mobile will continue to focus on terminal and network construction.