What brand is hfp?

The full name of HFP is HomeFacialPro, which means "professional cosmeceutical skin care products that can be used at home". HomeFacialPro (HFP for short), founded on 20 14, is a professional skin care brand with main ingredients in China, which was jointly developed by Guangzhou Eggshell Network Technology Co., Ltd. and Japanese laboratories.

Products: The main ingredients are nicotinamide, hyaluronic acid and arbutin.

Packaging: the design is mainly in black and white, catering to young people's pursuit of sexual indifference.

Positioning: The target group is the fashion skin care lovers who pursue niche, and the fanatics of cosmeceuticals.

Extended data:

On 20 19 and Women's Day in 2020, HFP successively launched two promotional short films, Seven Years of Life and Girls' Trouble, to convey women's values that they like themselves.

On this year's World Reading Day, a "Composition and Poetry Exhibition" with the theme of "Women are Libraries" was held in conjunction with One-way Space Bookstore to pay tribute to female writers. HFP not only aroused consumers' emotions, but also created a brand image with temperature, depth and female care consciousness.

The packaging of HFP products adopts the iconic minimalist black and white design. The back of the product is printed with the signature of R&D engineer and a passage from R&D engineer, which tells the original intention and story of product development.

Its brand concept is: impress the skin with ingredients, proceed from the skin appeal of consumers, pursue the essential skin care effect with a simple attitude, simplify the formula, and do not add extra.

Baidu encyclopedia -HomeFacialPro