QQ Hyun-dancing Virtual Idol Xing Tong Fashion Cross-border Li Ning, exploring "New Retro Futurism" by dancing across time and space.

On June 27th, tencent games's annual conference was held in official website, tencent games, and on the small program platform. As a classic sound and dance product operated by Tencent for 12 years, the dazzling dance category with three products, QQ Dazzling Dance, QQ Dazzling Dance Mobile Games and Dazzling Dance Times, officially announced its cross-border cooperation with Li Ning at the press conference.

Hyun-dance category has many years of exploration and precipitation in the fields of music and dance culture, fashion and so on. In 218, "QQ Hyun Dance Mobile Games" was launched, showing off the IP image? Star Pupil is also launched, leading players to experience China's fashion and dance culture from the perspective of virtual idols.

As a virtual fashion idol from the game world, Xingtong is constantly breaking through the boundaries, and both national dance culture and popular culture are the inspiration sources of Xingtong. At the press conference, Xing Tong first reviewed the cooperation between the 12th anniversary celebration of Hyun Dance and the dance artist Yang li Ping: Hyun Dance performed an all-round rejuvenation of the dance steps, music and costumes of Yang li Ping's famous work "The Spirit of Sparrows" 34 years ago with the digital cultural experience preferred by players in the Z era.

Subsequently, Xingtong brought the Xuanwu fashion upgrade plan that players expected deeply, and Guanxuan and Li Ning cooperated with each other in fashion cross-border. The two sides will work together to provide players with higher-quality co-branded costumes, and the cooperation will officially meet with you in the second half of the year, when the game will be launched with a brand-new costume play experience.

Hyun-Dance relies on the star pupil to communicate with young users, explore the links between tradition and fashion, retro and modern, and discover infinite possibilities through the star pupil perspective.

Xingtong and Yang li Ping * * * dance in peacock dance to convey the beauty of national dance culture

During the anniversary of Xuanwu in May, Xingtong broke the boundary between virtual and reality and performed "The Spirit of Sparrows" together with Yang li Ping, awakening a brand-new popular dream with the beauty of national dance, bringing players an unprecedented experience of national music and dance.

? National can also be very popular? This sentence has been verified in the cooperation between Star Pupil and peacock dance. Once the peacock dance activity was launched, it received attention and welcome in the game, and 93% of daily active users participated in the attempt on the first day of the activity. Through the Star Pupil, the Z-era successfully understood, accepted and tried peacock dance, making the classic music and dance jump at the fingertips of players. This is exactly what Xuanwu explores the inheritance and rejuvenation of China dance culture based on the strategy of new cultural creation? Step one? .

pupil? Sparrow Virtual Fashion

Star Pupil and China brand Li Ning dance across time and space to create a new retro future fashion

The cooperation with Yang li Ping allows players to see the possibility of Star Pupil's interpretation of national classics, while Star Pupil's steps continue to create surprises for players. In the second half of the year, Star Pupil will join hands with Li Ning once? Across time and space? Cooperation. As a well-known clothing sports brand in China, Li Ning has brought China culture to the world stage with China characteristic elements and retro design trends.

Li Ning's cooperation with Star Pupil also expresses Li Ning's brand's recognition of high-quality costumes and interactive play of music and dance, its insight into the attention and love of fashion by users of Hyun Pupil, and its recognition of the influence of players of Star Pupil. In fact, in the eyes of hyun-wu girls, there is more than one star pupil? Virtual characters? It is also the inner projection of every dazzle dancer. In her, we can see the blending and collision of multi-cultures. To follow this girl with infinite possibilities is to follow a better self.

It is worth noting that in recent years, young consumers have become accustomed to cross-border fashion co-names. In order to make this cross-border cooperation bring enough surprises to users, Li Ning and Hyun Dance also broke through the common ones in the past? Node? Cooperation mode? Star pupil will become Li Ning's first place? Trend star push officer? And the cooperation in the second half of the year was officially unveiled, which continued to lead players to explore new pop culture.

The cooperation between the two parties will provide players with the trendy clothing content that can be experienced for a long time, and bring a brand-new visual aesthetics by combining retro and futuristic styles. Hyun-Dance and Li Ning will create more fashion clothes inside and outside the game and provide interactive scenes for players to display their clothes, so as to enrich the players' experience of playing games and costumes, and make every Hyun-Dance girl wear the fashionable clothes provided by Hyun-Dance to become a fashion icon, whether in the game or in real life.

it is understood that the visual theme of this cross-border cooperation is right? Retro futurism? A new interpretation of. Traditional? Retro futurism? It is to re-present the past retro culture with contemporary avant-garde visual expression. In order to bring a brand-new experience to the players, Xingtong will jump to China in the 198s and feel the retro fashion culture of China in the form of music and dance, and create a new retro future fashion with Li Ning * * * to bring it back to the game world. From this, we can see that Hyun-Dance and Xing-Pupil have become the fashion pioneers of games and the fashion ambitions of leading young users' aesthetic trends.

At present, the official announcement KV, fashion blockbuster and cooperation video of Xingtong and Li Ning have been exposed. In TVC, along with the music with the imprint of the 89 s, the star pupil danced retro disco across time and space and Li Ning? Meet? . But if you carefully distinguish, you will find that retro music and dance actually incorporate the popular electronic music and modern street dance elements. Therefore, many players began to guess whether the cooperation in the second half of the year would involve the adaptation of music and dance. In addition, the Li Ning clothing worn by Xing Tong in the video is not sold in the market. These details also make dazzle dancers look forward to the second half of the year. Joint payment? Looking forward to it.

although all the guesses are not official? Official announcement? However, we believe that Xingtong will join hands with Li Ning to convey the retro fashion culture with a sense of China times across time and space with a virtual dance that young people can perceive more.

About tencent games

Founded in 23, tencent games is the world's leading platform for game development, operation and distribution, and the largest online game community in China, dedicated to providing high-quality interactive entertainment experience for players.

At present, tencent games owns more than 14 self-developed and agent games, which provide interactive entertainment experience across terminals for hundreds of millions of users in more than 2 countries and regions around the world. Tencent games links its rich cross-media IP resources in the fields of literature, animation, film and television to create a high-quality game experience.

tencent games is also committed to serving the society through games, and strives to explore more social values through games; At the same time, join hands with industry partners and users to create a healthy game ecosystem.

Spark More! To discover, infinite possibilities