Store closing slogan

Refusing to be bound by cars, Huawei reiterated that it will not build cars for five years!

It's less than 1 month since the company changed to Huawei logo for publicity. On April 1 day, according to Yu Chengdong's instructions, all stores of the company began to remove all posters and slogans related to Huawei.

The cause of the incident was that Ren made an announcement in Huawei on March 3 1, clearly stating that Huawei would not build cars for five years, and Huawei's logo was strictly prohibited in the publicity and appearance of vehicles of related brands. The reason why the time is five years is because Huawei's internal decision-making is valid for five years and will continue to be extended indefinitely after its expiration.

On the one hand, Yu Chengdong is trying to promote car-making; on the other hand, Huawei wants to "break off diplomatic relations" with car-making. At this juncture, why did Huawei do this?

First of all, in my opinion, it's not that Huawei is not optimistic about the problematic car, otherwise it won't put the car for sale in Huawei's direct stores. Last year, global automobile sales rose all the way, exceeding 10,000 vehicles for several months in a row. The growth rate was very fast, and there was a great momentum to compete with the new car-making forces such as Ideal and Weilai. According to the annual sales volume of 654.38+million vehicles and the average bicycle price of 300,000, the annual turnover is 30 billion, which is not dispensable for Huawei's entire industry.

However, since the beginning of this year, the sales volume of Wenjie Automobile has not continued to grow as expected. In June, the sales of 5438+ 10 and February were only 4475 and 3535 respectively, which decreased by 55.88% and 2 1.86% respectively. Even the price reduction failed to recover the decline in sales. In the highly competitive automobile market, the solution sought by the automobile industry is "dragging Huawei into the water" (using Huawei logo for publicity), which breaks the tacit balance, which is unacceptable to Huawei.

In addition, this car company has been losing money since its birth. The cooperation between Huawei and car companies has always been an intelligent car selection model, that is, Huawei is the main one, supplemented by car manufacturers. Huawei has invested a lot in the world, but it has not benefited from it. In the future, Huawei is likely to shift its focus to HI mode or standardized parts mode.

Finally, whether it is asking cars to hang Huawei logo or Yu Chengdong's publicity on various booths and different occasions, it will give people the feeling that this is a Huawei car, which is not a good thing for Huawei, which is aiming at the distance.

For example, in the mobile phone circle, Huawei's HarmonyOS system has always been famous for its fluency, but looking around, no matter brands such as Xiaomi, vivo or ZTE, they have spent a lot of money to develop their own systems, because Huawei also produces mobile phones. Imagine that if Xiaomi also uses Huawei's HarmonyOS system, Huawei's mobile phone will become the biggest obstacle to its high-end.

This is the same as the car companies that choose Aisin 6AT gearbox. Most of them position their cars as low-end models, because they know that Aisin is behind Toyota, and it is not a wise choice to compete with Toyota that also uses Aisin 6AT in terms of price and sales volume.

Therefore, since Huawei wants to be an eco-car, and has developed eco-cockpit, new energy auto parts and other products, it is the wisest choice not to build a car for car manufacturers to choose widely.

Then the problem is coming. Do you think this car will be asked to go offline by Huawei in the future?

This article comes from Zhou Xiao Liao Che, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.