What are the elements of brand recognition in product and packaging design?

1. Trademark or logo: A trademark is a graphic, text or combination representing a brand, which can be used on products, packaging or other brand materials. Trademark has a unique image and font design to ensure the identifiability of the brand.

2. Slogan or slogan: The slogan or slogan of a brand is a concise written expression used to convey the core value, mission or characteristics of the brand. Slogans are closely related to the brand's reputation and personality, which helps to enhance the brand's awareness and emotion.