Model essay on business plan of health pavilion

health culture Chinese medicine health culture has a long history, so how to write a plan if you want to start a health pavilion? The following is the business plan of the health center I compiled for you for your reference.

Business Plan of Health and Wellness Center

Business Plan of Health and Wellness Center

1. Industry Analysis:

Since China's beauty industry started in 1985, with the continuous improvement of people's living standards, the market has snowballed, growing at an average annual rate of 2%. At present, the market is in a high-speed development stage.

after more than 2 years' development, the demand of China's beauty industry has surpassed Japan and South Korea, ranking first in Asia, and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 2 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about 15 million, making it the industry with the largest number of employed people in the tertiary industry. ), the rapid increase in wages and the substantial increase in operating income.

at present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-controlled enterprises account for 3%, and others account for 1%.

The service pattern of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% are cosmetic, 15.6% are body-beautifying, 4.5% are weight-losing, 3.72% are fitness or main fitness, 2.65% are SPA or main SPA, and 4.9% are others.

Most beauty salons mainly focus on facial care and body massage, but up to now, Chinese medicine for keeping fit and losing weight and body-building treatment have occupied the main source of beauty salons' profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 29, the number of sub-healthy people in China has reached 51 million.

based on the above analysis of this industry, my own advantages and skilled operation experience in this industry, I decided to open a professional SPA health club.

II. Budget of operating funds:

1. Total funds: 1 million

2. Allocation of funds:

a. Store rent and deposit; B. store decoration expenses; C. Articles and instruments needed for business; D. personnel salary; E. advertising expenses; F. working capital.

Third, preparation for starting a business:

1. Store type positioning: bottom business (2-3 square meters)

2. Store business circle survey: surrounding competitors, projects operated and customer unit prices, surrounding consumption levels,

occupancy rate of the community, the number of customer groups, available customer development resources, etc.

3. Business projects: facial, SPA, health care projects (top SPA projects in the world; Targeted and quick-acting health care project)

4. Store decoration: room layout is designed according to the project

5. Target consumers: people at middle and high consumption levels 6. Product brand selection, project pricing

7. Staff training (etiquette training, product training, technique training, reception process training, etc.), project setting 8. Staff salary setting 9. Carry out outreach activities < (Basic, efficient, special, seasonal, etc.) 2.SPA project:

It integrates more than 4 kinds of top spas from more than 3 countries around the world, such as ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines, China, etc., with unique indoor design, fairy-tale story background and considerate service, so that customers can feel unprecedented dignity and enjoyment. 3. Health care items:

Starting from skin-flesh-bone-viscera-meridians-qi and blood, comprehensively adjust the sub-health state of customers. Maximize the needs of customers.

V. Store operation planning:

1. Expand customers and keep customers

Mode: use the seasonal projects in the store for promotion

A. Advertise elevators in the neighborhood around the store

B. Promote online group purchase

C. Alliance with other units around the store to enjoy resources * * *

2. Staff training.

3. In-store seasonal project promotion.

4. Introduce an incentive scheme for old customers to bring new customers to attract old customers and increase the number of customers.

5. Hold small salons on a regular basis, so as to close the distance with customers, let customers feel the difference between the storefront and other beauty salons, and enhance customer loyalty.

6. hold a customer appreciation meeting at the end of the year to thank customers for their support for one year, so that customers can feel that the service in the store is worth the money.

7. hold a staff meeting to summarize the performance of one year and the sales and annual planning for next year, and reward outstanding employees.

VI. Estimated income:

1. After opening, the invested capital (1 million) was recovered in the first half of the year, with an average monthly performance of 167,.

2. In the second half of the year, the target performance was 1.2 million, with an average monthly performance of 2,.

VII. Possible difficulties and solutions:

1. The quality and level of beauticians are uneven, with great mobility and difficult management.

Solution: A. Reasonable salary setting makes beauticians form healthy competition. B. Professional education and training to solve the professional and technical problems of employees; Career planning, solve the promotion problem of employees.

2. The operating expenses of beauty salons are getting higher and higher, and the profits are getting lower and lower.

solution: a. reduce the cost of in-store products through project integration. B. Reasonable salary setting to reduce employee salary cost and in-store debt ratio. C. Professional customer management system, to reduce the customer churn rate and improve the rate of new customers entering the store.

3. The homogeneity of business items among beauty salons is serious, and it is easy for customers to make comparisons.

solution: a. after the project is integrated, customers can't compare it without promoting any brands. B. All items in the store are endowed with brand-new concepts, which cannot be imitated by other stores. C. Make a personalized nursing plan according to the actual situation of each customer, and win the customer's approval.

Business Plan of TCM Health Center Part II

Business Plan of TCM Health Center

I. Introduction of the project

1. Project name: XX TCM Health Center

2. Project scale: It is located in the new urban area, with shops of about 2-3 square meters, with smooth traffic, convenient parking and surrounding business atmosphere.

3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, and people's health status is declining due to the increasing pressure of life and work and the destruction of the environment, which makes people's demand for health preservation increase year by year. And Chinese medicine health care? Go to work before you get sick? In other words, going to the doctor-treating the disease that is not ill, Chinese medicine-treating the disease that wants to be sick, and going to the doctor-treating the disease that is sick; Through traditional Chinese medicine physical therapy, dredging meridians, mediating the balance of yin and yang, and aiming at preventing diseases, a health pavilion with Chinese medicine characteristics is created. At present, there is not a professional and technical health center in * *, and the demand of tourists in * * is enough to develop the first distinctive Chinese medicine health center, seize the opportunity and take the lead.

4. business philosophy: through the unique services of massage, moxibustion, medicated bath, fumigation, health tea, medicated wine and other health-care projects, the featured health-care center of traditional Chinese medicine can achieve all-round, targeted, quick-acting, and purely natural health-care projects, so as to meet people's health care needs and highlight the professional, brand and large-scale featured health-care center.

2. TCM regimen

1. Massage, massage and acupuncture;

2. Hanging moxibustion, moxibustion, cupping and scraping;

3. medicated bath, fumigation and foot bath; 4. Health tea and health products; 5. Medicinal oil and medicinal liquor; 6, women's beauty and body weight loss; 7. TCM constitution dialectic, physical examination and consultation. Third, the marketing of Chinese medicine health pavilion 1. Market segmentation: a) bosses over 3 years old, white-collar workers, government officials, bank staff, etc. b)25? 55-year-old female, with above-average income.

c) Chinese medicine people and the elderly who pursue health and nature.

d) neck, shoulder, lumbocrural pain, hyperosteogeny and other sub-healthy people.

2. Market positioning

Traditional Chinese medicine characteristic health pavilion? Serve the guests with mid-range price, high-end service and professional level, and design a pyramid profit model. That is to say, when designing the profit model, it is necessary to combine different products and services, which are mainly divided into two parts:

One part is the project with no characteristics and universality, which is the bottom part of the profit pyramid. Most of these services are meager or unprofitable, such as foot bath and massage, which are available in many health centers and can be consumed by ordinary people. Then the price of this part cannot be set very high, which is acceptable to the general public, and is more affordable than that of medical institutions.

The other part is a very distinctive and competitive project, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor and other products or services with the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can be sold at a high price, so there will be profits.

generally speaking,? Pyramid? The profit model is to have both? Huge profits? Our products must have low-profit products, both high-end customers and low-end customers, which can be combined and treated separately to achieve comprehensive profit for the health center.

3, environmental positioning

a) overall style: the interior decoration is simple, elegant and stylish, creating the best enjoyment in vision and mood. It is full of China style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which fits the theme of health preservation). (around the Chinese classical style, uniform clothing (waiters can wear Chinese style, such as cheongsam, Tang suit, Zhongshan suit, etc.) leaflets, service project names and many other aspects are fully set off)

b) Environmental promotion of health pavilion: as an environmental promotion, it is mainly for the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical, slow-paced light music makes customers feel relaxed and comfortable, and plant essential oil is lit, so that the health pavilion is filled with an intoxicating fragrance of flowers and plants.

4. Promotion methods

1) Advertising promotion

Internet promotion: promote our store and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms, so as to establish popularity. Auxiliary mass mailing (using QQ mail, because QQ uses crowds and has a large number of people) for publicity. If conditions permit, set up your own health pavilion website and publish all kinds of information to help customers answer questions online.

2) door-to-door promotion

Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, we must cooperate with personnel marketing. Establish customer base relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumer card in the form of a welfare card. Therefore, if this channel is the most important, it is mainly through the relationship with customers to achieve the favorable opportunity of network marketing

3) regular promotion

full product sales: during the promotion of new products and popular projects, member development and the distribution of preferential coupons. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities in these festivals, develop members and distribute discount coupons.

4) Professional promotion

A free school for TCM health preservation is often held twice or once a week in your own shop, and bosses, leaders, white-collar workers and sub-health people are invited to learn health knowledge. Develop your own customers. As the word goes around, the number of students will increase. The effect will be better.

iv. management system

in order to achieve long-term development and long-term retention of customers' good reputation. It is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.

1. Daily management system, attendance system

2. Reward system, health system

3. Work flow system, behavior etiquette system

4. Professional operation rules, professional service terms

5. Meeting system, training system

6. Personnel management and financial system

5. Investment plan.

(1) Investment scale

1. Area: about 2-3 square meters

2. Layout: 1 consultation room for Chinese medicine specialty at the front desk, 1 reception room

professional health room: 5 rooms for (2 people), 2 rooms for (4 people), 2 deluxe single rooms and fumigation medicine bathroom.

1 leisure tea room and product display area

2 women's professional areas.

3. Personnel:

Chief person in charge: 1 person

Professional health technicians: 5-8 people

Late stage of charge at the front desk: 2 people

(2) Investment cost: 1. Indoor fine decoration of the house: 1, yuan; 2. Purchase of health facilities, equipment, furniture and appliances: 6, yuan; 3. Advertising, opening ceremony, and so on. (3) The benefit analysis is divided into three phases:

1. After the building starts to operate, the first phase is the investment period. We need to invest in advertising and publicity, so that friends who need TCM health care can have a cognitive process about our characteristic TCM health care center for one year.

2. The second phase is a non-return period, and members have joined in this period. The libraries began to operate normally, but the income and expenditure were best balanced, which lasted for one year.

3. The third period is a stable and payback period for members. In this period, members are stable, and new members are constantly joining, and scattered customers will continue to flow; The benefits of the health center began to rise substantially. After the fourth year, the profit will increase by 3-4% every year.

The specific figures will be in direct proportion to the funds, venues and facilities invested in building the museum, which are not listed here.

VI. Summary of the Project

Traditional Chinese medicine is the treasure of the motherland, the culture of traditional Chinese medicine is deeply rooted in people's hearts, the health-preserving effect of traditional Chinese medicine is deeply rooted in people's minds, and the practicality and professionalism of traditional Chinese medicine technology are recognized by the society, especially.