The history of Coca-Cola

The development history of Coca-Cola is divided into two parts: origin and development; the details are as follows:

1. The origin of Coca-Cola:

On May 8, 1886, from Dr. John Pemberton of Atlanta, Georgia, USA, mixed carbonated water and soda water together to make a dark syrup, which has the effect of refreshing, calming and relieving headaches. The drink is Coca-Cola.

2. The development of Coca-Cola:

In 1887, John Pemberton registered the trademark "Coca-Cola Syrup and Concentrate" with the U.S. Patent Office, obtained its intellectual property rights, and for the first time Use coupons to promote Coca-Cola.

In 1888, Asa Chandler saw the market prospects of delicious food, purchased its shares, and took control of all its production and sales rights. Chandler began selling the raw liquid to other pharmacies, and also began advertising on billboards in train stations and town squares.

In 1901, the advertising budget reached $100,000. Chandler sold the first assembly franchise of the drink for $1 in 1899 because he believed that in the future the drink would be sold primarily in drink machines. Founded the Coca-Cola Company in 1886, Chandler is known as the "Father of Coca-Cola."

In 1919, Erntst-Woodruff bought the Coca-Cola company from Asa Chandler's heirs for $2.5 million. In 1923, his son Robert W. Woodruff, one of the most important figures in Coca-Cola's history, became Coca-Cola's CEO.

In 1929, Coca-Cola and his bottlers provided stores and gas stations with open-top refrigerated cabinets to sell bottles of Coca-Cola at extremely low prices. In 1937, the company launched the first Coin-operated vending machines.

In 1954, Coca-Cola's sales and profits declined for the first time since World War II. In 1955, the company replaced the bottle it had used since 1916 and expanded its capacity to 12 ounces.

In the late 1950s, Coca-Cola introduced larger bottles that could be sold in food stores. In 1961, Coca-Cola began selling its canned beverages in the same way as bottled Coke.

In 1976, Coca-Cola CEO Paul Austin pointed out in an article that soft drink consumption in the United States had matured (saturated) and that Coca-Cola's largest sales growth would come from the international market.

In 1981, when Robert Goizueta, a chemical engineer born in Cuba, was selected as the CEO of Coca-Cola Company, he took the stage and issued a 1,200-word strategic statement, proposing that Coca-Cola Company should make significant changes and focus on Growth of the U.S. soft drink market.

In 1982, Coca-Cola changed its advertising theme and acquired Columbia Pictures.

In 1899, the Coca-Cola Company decided to bottle and sell Coca-Cola under a franchise model. Bottled Coca-Cola was an instant hit.

In 1915, the Coca-Cola Bottling Company issued a "challenge" to glass manufacturing companies across the United States, requesting the design of a unique glass bottle that "can be identified in the dark by touch alone, or even broken." You can recognize it at a glance even on the ground.”

The design was patented on November 16, 1915, and the Coca-Cola curved bottle was born. In order to adapt to the bottling equipment of the time, the bottle was modified and slimmed down before being officially mass-produced in 1916.

In the next nearly 40 years, the curved bottle was the only packaging bottle used by Coca-Cola. It was not until 1955 that extra large-capacity packaging bottles were introduced. In 1950, the Coca-Cola curved bottle became the first to appear on the " Business product for Time magazine cover.

In 1960, the Coca-Cola curved bottle was approved as a registered trademark by the U.S. Patent Office. Today, it is still the most recognized packaging bottle shape in the world, with everything from new aluminum bottles to 2-liter family packaging using this bottle shape.

Since 1992, Coca-Cola China has spared no effort to allow more Chinese people to directly participate in the Olympic Games through the Olympic Torch Relay.

In 2015, when Beijing and Zhangjiakou won the right to host the 2022 Winter Olympics and Paralympics, Coca-Cola launched a gold limited edition "Coca-Cola Beijing 2022 Winter Olympics Congratulations Commemorative Can". ?

Extended information:

The reasons for Coca-Cola’s success:

1. Selling high-quality products:

Products do not have to talk or fly , but it must have some useful function that can be widely accepted by people. Once you get used to the taste of Coca-Cola, you will find it very delicious and it will make people develop a hobby. Coca-Cola can make your nostrils tickle, quench your thirst, and have a bit of a caffeine effect.

2. Believe in your products:

Let the product establish a lofty image and make the profession associated with it a sacred profession. Let the staff think that the product is world-class and that they are working for the best company. A salesman should have the skills of a missionary, not just a salaried salesman.

3. The cost of the product is low:

The cost of each bottle of Coke is extremely low, less than 1 cent. Coca-Cola is not a capital-intensive product, nor is it difficult or labor-intensive to produce, although its production process is highly secretive.

4. Make it affordable for everyone:

From 1886 to the 1950s, the price of each bottle of Coke was only 5 cents. Today it is the most popular in the world. Not very expensive either. Therefore, people in third world countries can also afford it. Even in difficult times, Coca-Cola continues to sell well. Through the Great Depression of the 1930s and the recent recession, Coca-Cola's makers continued to make money.

6. The product should be ubiquitous:

Make the product within reach and make it ubiquitous. Make it available in dance halls, barber shops, offices, trains, etc. Available at any time. Early Coca-Cola salesman Harrison Jones said in 1923, "Make Coca-Cola unavoidable."

7. Promote the image of your product:

A Coca-Cola advertiser once warned his employees with rich imagination and creativity: What we sell is a fundamental Something that doesn’t exist, what they drink is just an image rather than a product. Promoting Coca-Cola as a refreshing drink rather than a patent medicine can attract more customers and avoid unnecessary legal disputes and troubles.

8. Reasonable use of celebrity effect:

Coca-Cola Company hired celebrities to advertise from the beginning, hoping that consumers would imitate baseball superstar Ty Cobb or actress Hilda Clark. .

Reference: Baidu Encyclopedia-The Coca-Cola Company