2021 Jiangsu Banking Industry “3-15” Consumer Rights Protection Education Publicity Report 2

ICBC Jiangsu Branch made advance arrangements and careful preparations to comprehensively promote the “3.15” financial knowledge publicity campaign. During the "3.15" period, the "3.15" financial knowledge prize competition, "3.15 Public Welfare Consultation Day", "Respecting and helping the elderly, I go first", "Safe Campus", "Financial Knowledge into Townships", " A series of activities such as "Enjoy Smart Life with the Elderly", "ICBC Youth Forest", and "Green Protection Publicity", continue to use finance to serve people's livelihood, optimize the quality of financial services, improve consumers' financial literacy and risk prevention capabilities, and make financial warmth truly Benefit consumers and build a good financial ecological environment.

3.15 Consumer Rights Day

Industrial and Commercial Bank of China Jiangsu Branch

Agricultural Bank of China Jiangsu Branch

To solve the problem of elderly customers enjoying online To address the digital divide in financial services, the Jiangsu Branch of the Agricultural Bank of China compiled the "Guidelines for Elderly Customers to Use Mobile Banking", which was widely publicized in branches, WeChat and other channels to guide and help elderly customers use mobile banking. The bank has also compiled the "Agricultural Bank of China Financial Services Manual for Elderly Customers" based on the characteristics of financial services for elderly customers, and released a series of promotional materials on the "Service Column for the Elderly" on Jiangsu Consumer Network and the official WeChat account of the Agricultural Bank of China to provide services to the elderly through online and offline channels. Customers conduct publicity and publicity on the eight rights of financial consumers, prevention of telecommunications network fraud and illegal fund-raising, personal information protection and safe card use, rational financial management, etc., to improve the pertinence and effectiveness of publicity. Based on the characteristics of the large number of elderly customers in surrounding communities, some branches of the bank have deployed employees to form elderly financial services and publicity teams to provide door-to-door financial services and financial knowledge publicity for elderly and disabled customers in nearby communities, nursing homes, elderly universities, and through explanations Relevant actual cases, knowledge Q&A, skit performances and other vivid forms are used to popularize relevant financial knowledge and knowledge on preventing various frauds and illegal fund-raising activities, improve their financial literacy and risk prevention capabilities, and become a warm-hearted bank around elderly customers.

Bank of China Jiangsu Branch

Bank of China Jiangsu innovatively organizes the “3.15” Consumer Rights Protection Education and Publicity Week and Financial Consumers through a combination of online and offline methods. Equity Day Event.

1. Active service, offline publicity is effective

(1) "Welcome in" hall publicity. The first is to arrange a "financial knowledge publicity and education area", set up an information desk, put up promotional posters, and place self-made promotional leaflets; the second is to play the promotional slogan "People-centered to enhance financial consumption" on the LED electronic screens of all business outlets. "The investor's sense of gain", "High interest returns have risky investment and financial management need to be cautious", "Rights? Responsibilities? Risks"; at the same time, "3?15" self-produced by the Bank of China Jiangsu Branch was also played on the LCD TVs in the halls of the business outlets across the country. Promotional posters and videos.”

(2) "Going out" outdoor publicity. The branch organized employees to go to schools, enterprises, communities, construction sites, etc. to carry out "home-based financial knowledge education" activities. At the same time, the branch also played 3.15 promotional posters on the outdoor LED screen of the central shopping mall in Nanjing’s Xinjiekou business district to expand its influence.

2. Careful planning and innovative online publicity

(1) Use cases to explain risks and strengthen WeChat public account publicity. During the event, the branch sent multiple push notifications through its official WeChat public account and video public account to promote the eight rights of financial consumers, reminding financial consumers to guard against fraud and increase risk awareness.

(2) Shoot and produce various promotional videos. In order to expand the breadth and depth of publicity and education and improve the effectiveness of publicity and education, Bank of China Jiangsu mobilized its employees to produce "315" public welfare micro-films, short videos, micro-animations, etc. by themselves or with the help of external forces.

At the same time, on the one hand, it uses new media such as employee circle of friends, WeChat groups, and official WeChat to push, and on the other hand, it scrolls through the LCD screens and LCD screens in the halls of business outlets across the province and the provincial branch headquarters, which greatly increases the interest of the missionary activities. and effectiveness, which has effectively improved the awareness and ability of financial consumers to prevent fraud.

(3) Strengthen media publicity and expand influence. On March 15, the branch opened a financial consumer rights protection column on Sina Jiangsu to promote the branch's consumer protection work and financial knowledge. "Xinhua Daily" reported the results and highlights of the branch's consumer protection work in a full page. In addition, relevant mainstream media conducted special reports on the branch, which effectively enhanced the branch's good reputation for consumer protection work.

China Construction Bank Jiangsu Branch

China Construction Bank Jiangsu Branch actively adapts to the overall requirements of consumer protection work under the new situation, and carries out online and offline financial knowledge education activities through multiple channels. First, focusing on hot financial topics that consumers are concerned about, we proactively approach customer groups such as students, corporate employees, small merchants, and military personnel, and carry out popular forms such as "financial knowledge flash mobs", "prize quizzes", and "situational dramas" to Benefiting more of the public; the second is to care for the elderly customers and carry out financial escort activities. The branch has visited places where elderly customers gather, such as Nanjing Yuehua Nursing Home, Zhenjiang Jiangbin New Village, Yangzhou Cuigang Community, etc. to provide telecommunications services to the elderly. A banquet of financial knowledge such as fraud prevention, deposit insurance knowledge, and prevention of illegal fund-raising; third, actively explore new models of financial consumer education, use online publicity as an important means to increase the coverage and influence of publicity and education, and launch "Colorful Consumer Insurance" through CCB University "Smart Classroom" public welfare course, with more than 30,000 views; closely following the theme of the activity, drawing financial knowledge cartoons to popularize credit information knowledge and the dangers of illegal fund-raising in easy-to-understand language; using WeChat, Douyin and other online channels to spread financial knowledge Knowledge is delivered to thousands of households.

Bank of Communications Jiangsu Branch

Bank of Communications Jiangsu Branch launched the “3.15” Consumer Rights Protection Education and Publicity Week. First, an activity leadership group was established with the deputy president in charge as the team leader and the heads of each member department of the Consumer Protection Committee as the team members; second, the main poster for the event was broadcast, and promotional posters were specially designed for the elderly. , scrolling playback on self-service equipment, and at the same time, scrolling playback of event slogans on the scrolling screens of outlets; third, make full use of the outlet business premises to carry out hall education, and carry out halls such as distributing folding sheets, guiding observations, and publicity explanations at appropriate distances for customers in the store. Educational activities: The fourth is to release a series of readings "Jiao Jiao Accompanying Your ***Growth", which focuses on the growth system of a consumer from youth to middle age and into old age. The Bank selected content to produce and publish the first issue of financial education reading book; fifthly, it continued to launch the "Jiao Jiao Talks about Consumer Protection" series of educational content for online education, and continued to enhance the overall influence of the Bank of Communications' consumer protection brand; sixthly, it was on the premise of doing a good job in epidemic prevention and control Under certain conditions, we should appropriately carry out activities such as sending financial knowledge to campuses, communities, business districts, villages, nursing homes, and universities for the elderly.

Postal Savings Bank Jiangsu Branch

Postal Savings Bank Jiangsu Branch makes full use of online and offline multi-channels such as branch halls, horse racing screens, self-service equipment, WeChat, Weibo, and media to popularize Eight basic rights of consumers, prevention of illegal financial advertising, rational investment and other financial knowledge. The Postal Savings Bank Jiangsu Branch also organized the establishment of an independent area to set up the "3.15" Consumer Rights Protection Education Corridor, and organized all cadres and employees to learn special financial knowledge in a series of special financial knowledge on respecting elders and caring for children, and in this way, it encouraged the elderly and children around them to strengthen their financial knowledge learning , improve self-protection awareness.

Postal Savings Bank Jiangsu Branch proactively innovates online financial education methods and cooperates with a number of newspapers, media, television stations, and radio stations to carry out special education for the elderly and young people. Up to now, Postal Savings Bank Jiangsu Branch has simultaneously launched multiple articles such as "Postal Savings Bank Jiangsu Branch: Taking Multiple Measures to Optimize Financial Services for the Elderly" through online media and print media such as Phoenix, NetEase and Yangzi Evening News. Typical cases that have occurred in the past, additional smart device application systems for the elderly, outdoor missionary activities and other content have further expanded the missionary influence.

The Postal Savings Bank Jiangsu Branch has set up a special special education area for the "3-15 Respect the Elderly and Love the Young" series on its WeChat official account. It has now launched a number of original cartoons, videos, graphic and textual education "explanations" and risk warnings, among which Postal Savings Bank Jiangsu Branch has produced original videos on protecting personal financial information for the elderly and college students, and created the "Three Character Classic" to prevent illegal financial activities, which is catchy and easy to learn.

While doing a good job in regular epidemic prevention and control, the Postal Savings Bank Jiangsu Branch actively strengthens cooperation with communities, elderly care service institutions, welfare homes, schools and other institutions, and actively promotes epidemic prevention and control through various forms of education. Financial knowledge is delivered to the elderly and young people. Recently, a team of lecturers from Postal Savings Bank Jiangsu Branch visited the Sheyang County Elderly Care Center to educate the elderly on the dangers of telecommunications fraud, illegal fund-raising and other hazards through vivid cases, and provided tips on identifying and preventing illegal financial activities. In order to help elderly friends solve the outstanding difficulties encountered in using smart technology, the propaganda lecturer of the Postal Savings Bank Jiangsu Branch introduced the Postal Savings Bank’s “Elderly Hotline” service to the elderly friends. Elderly friends over 60 years old can call the Postal Savings Bank’s 95580 hotline. There is no need to go through voice navigation and button selection operations. You can directly enjoy the "elderly line" across the robot, and the service will be directly provided by human dedicated customer service. On March 15, the Postal Savings Bank of China Jiangsu Branch joined hands with Nantong Radio and Television Station to visit the Gongde Neighborhood Community in Zhongnan and launched a special financial knowledge popularization activity for elderly people, "Guarding a Happy Old Age". By organizing elderly people to watch the Postal Savings Bank of Jiangsu Province The branch’s original warning video on preventing pension scams provides step-by-step guidance on how to understand and use financial products through the Postal Savings Bank Jiangsu Branch’s WeChat official account, mobile banking and other channels. The event was launched in the “City Calendar” column on March 15 broadcast. At the same time, Postal Savings Bank Jiangsu Branch also focuses on young consumer groups such as teenagers and school students, and conducts extensive youth self-protection education activities such as financial knowledge and legal publicity among young people. Recently, Postal Savings Bank Jiangsu Branch also cooperated with local financial supervision and management The Bureau and the *** Youth League Committee went to Rudong Vocational Secondary School in Jiangsu Province to carry out the "Youth Self-Care Education - Financial Knowledge into Rudong Vocational Secondary School" activity, bringing special lectures to more than 150 teenagers.

Hua Xia Bank Nanjing Branch

On March 15, the Youth League Committee of Hua Xia Bank Nanjing Branch organized the Qinhuai Branch to join hands with the Youth League Committee of China UnionPay Jiangsu Branch to carry out a "Lei Feng" event in the Wulao Village community. The Financial Consumer Rights Day education activity with the theme of "Accompanying Our Bank on a New Journey" kicked off Hua Xia Bank Nanjing Branch's 2021 Jiangsu Banking Industry "3.15" Consumer Rights Protection Publicity Week. Through on-site education, distribution of promotional leaflets and face-to-face communication, we will popularize financial knowledge among the elderly in the community, focusing on reminding elderly friends to guard their "money bags", guard against illegal fund-raising, guard against telecommunications and network fraud, and not to be jealous of high returns. , establish rational investment and consumption concepts. During the event, the staff of Hua Xia Bank Nanjing Branch wore ribbons and distributed the carefully planned and specially designed "Xiaohua Xiaoxia Baobao" series of promotional materials for the elderly to help the "silver-haired people" bridge the digital divide. , enjoy smart financial services! The event was a complete success and won unanimous praise from elderly friends in the community.

Bank of Ningbo, Nanjing Branch

Bank of Ningbo, Nanjing Branch actively carried out the theme publicity activity of "March 15 Financial Consumer Rights Day". In this activity, all business offices of the branch will cooperate with the consumer protection department of the branch to carry out theme publicity and education activities, publicize the provisions of the new consumer law and various legal rights of consumers, and inform financial consumers of the proper channels and methods to resolve financial consumption disputes. At the same time, we will strengthen education on financial consumers' risk awareness and responsibility for their own decisions, and guide financial consumers to protect their own interests legally, rationally and orderly.

During the special period of epidemic prevention and control, we adopt a model of “online as the main focus and offline as the supplement”. The online activities mainly organize various branches to carry out online "3.15 themed online financial afternoon tea" activities. Offline activities include 1. Yolk Superman will chat with you about consumer protection.

In conjunction with the branch’s 13th anniversary celebrations, the company used the image of “Egg Yolk Superman” to launch a series of short videos titled “Egg Yolk Superman Talks to You About Consumer Protection”. 2. Micro-movie with the theme of "Caring for the Elderly and Walking with You". Create micro-movies with the elderly as the theme and promote them through micro-movies to narrow the gap between the growing elderly population and digital life. 3. Conduct consumer protection education for consumer groups of different age groups. At present, educational activities have been completed for the elderly, entrepreneurial college students, and children, and have achieved good results.