Important classical Chinese texts for corporate publicity

1. Ancient texts explain what propaganda is

Propaganda has two explanations in ancient texts

1. Announcement and communication

"Three Kingdoms· "Shu Zhi·Ma Zhong Biography": "In the fifth year of Yanxi, he returned to the court. When he went to Hanzhong, he met the great Sima Jiang Wan, publicized the imperial edict, and paid homage to the general Zhennan." "Book of Northern Qi·Biography of Sun Piao": "﹝ Sun Piao﹞Also If you can understand the Xianbei language and also publicize orders, you will be greatly rewarded." Tang Cao Tang's "Shengping Ci" No. 2: "There is no grass in propaganda, but there is the sound of clothes in the worship dance." "Houlu" Volume 1: "Although the two officials are respected, they are limited to inheriting documents and publicizing orders, just like the duties of eunuchs in the Tang Dynasty."

2. Explain and educate others

Song Wang Yucheng's "List of Songs and Poems for the Prime Minister": "The emperor made trouble with me, and looked up to Kang Zai's poem; the poem above is winding, chasing the emperor from afar. The three chapters are brilliant, and they have spread all over the world. , profound teachings, unique propaganda. "Jin Gehong's "Baopuzi·Qinqiu": "You can only publicize the chapters and verses of the classics, and you will be respected." ": "It has been more than forty years since the Holy Scriptures were translated by Kong, and three dynasties have come, praising merits and deeds, aiming to propagate, supporting the royal family at the top, and nourishing living beings at the bottom." *** "At the China *** National Propaganda Work Conference "Speech": "Our comrades doing propaganda work have a task to propagate Marxism-Leninism. This propaganda is step-by-step, and it must be promoted well so that people are willing to accept it." Ba Jin, "Lina": "She doesn't care whether I understand it or not. This is For three days, they have been constantly promoting their ideals to me and explaining the historical development of the movement."

2. Ancient Chinese texts explain what propaganda is.

There are two types of propaganda in ancient Chinese texts. Explanation 1. Announced and conveyed the "Three Kingdoms·Shu Zhi·Ma Zhong Zhuan": "In the fifth year of Yanxi, he returned to the court. Because he went to Hanzhong, he met the Grand Sima Jiang Wan, publicized the imperial edict, and paid homage to the General Zhennan."

< p> "Book of Northern Qi·Biography of Sun Piao": "﹝ Sun Piao" can also speak Xianbei language, and can also publicize orders. When he is responsible for the drama, he will be greatly rewarded." Tang Cao Tang's "Shengping Ci" No. 2: "Propaganda has no grass. "Moving, there is the sound of clothes in the worship dance."

Volume 1 of "The Record of Huizhuo" written by the king of Song Dynasty, Ming and Qing Dynasties: "Although the two officials respected them, they stopped at inheriting documents and publicizing orders, just like the officials in the Tang Dynasty. "Duty." 2. Explain and educate people. Song Dynasty King Yucheng's "Poetry List of Songs and Poems Given to the Prime Minister": "The emperor made trouble and looked up to the poems of Kang Zai; the poems of the emperor followed the emperor far away. .

The three chapters are brilliant and spread all over the world. They have profound teachings and unique propaganda. "Jin Gehong's "Baopuzi·Qinqiu": "You can only publicize the chapters and verses based on your work, and you will be respected. "

Tang Bukong's "Popular List of Gratitudes for the New Translation of Scriptures": "Bukong has been translating the holy scriptures for more than forty years, and three dynasties have come. He praises his merits, aims to publicize them, and sponsors them." The royal family nourishes the soul." *** "Speech at the National Propaganda Work Conference of the Communist Party of China": "Our comrades doing propaganda work have a task to promote Marxism-Leninism.

This propaganda is gradual and must be promoted well so that people are willing to accept it. "Ba Jin's "Lina": "She doesn't care whether I understand it or not. In the past three days, she has been constantly promoting their ideals to me and explaining the historical development of that movement. ” 3. What are the slogans for classical Chinese study?

1. It is better to be a centurion than a scholar. ____ Yang Jiong’s "Walking in the Army"

2. I will always hate this body. If I don’t have it, when will I forget the camp? ____Su Shi’s "Linjiang Immortal·Wake up after drinking on Dongpo at night"

3. I want to find the way through the flowers, go straight into the depths of the white clouds, and display the majestic rainbow. Ni. ____Huang Tingjian's "Shui Tiao Ge Tou·Tour"

4. Envying the green mountains, the white crane forgets its opportunity. ____Tang Hui's "Eight Sounds of Ganzhou·Picking Green Plums and Recommending Wine"

5. Talking is enough, but dreams are endless. ____Han Yu's "Dongting Lake Zhifeng Presents Zhang Shiyi Department When Moving from Yangshan to Jiangling"

6. When will I return? , chatting and laughing, each competing for supremacy. ____ Gu Taiqing's "High Mountains and Flowing Waters: The Completion of Qingfeng Pavilion by Cifuzi"

7. It is indescribable to board the Luan Chariot, serve Xuanyuan, and travel in the blue sky. ____ Li Bai's "Flying Dragon". "Two Quoted Poems: One"

8. It is not early to persuade people to endure all the hardships, and to cross the long distance on horseback with a whip.

____Li Bai's "Nanling Farewell Children Entering Beijing"

9. Chief He came here to sleep in peace for the rest of his life. ____Yao He's "Ascending to the Temple of Heaven in the Mid-Moonlight on an Autumn Night"

10. The sight of mountains and rivers fills the eyes with emotion, and the scenery conveys a sense of travel. ____Jiang Tang's "Nine Days of Climbing the Star Tower"

11. But from now on, remember the wind of Chu Tower, Peitai Yue. ____Xin Qiji's "The River is Red and the Han River Flows East"

12. May heaven and earth bring joy and joy every year and tonight. ____Liu Yong's "Erlang Shen·Yanguang Xie"

13. After traveling far away from Song, he returned and went into seclusion. ____Wang Wei's "Returning to Song Mountain"

14. The falling mud and painted beams are the words of dream youth. ____Wu Wenying's "Shengchazi·Qiushe"

15. When did you order this money meeting, I was temporarily drunk beside the beautiful lady. ____Du Fu's "Rain on the Qujiang River"

16. Even if you risk your life for a thousand miles, you will succeed in one day. ____Gao Shi's "Song of the Past"

17. The excitement can drive away the pink and white, and a toast can swallow Wu Yue. ____Shi Dazu's "Man Jiang Hong·Mid-Autumn Night Tide"

18. I want to ride on the river, but I go straight to the poor silver man and inquire deeply. ____Xu Youren's "Shui Long Yin·Crossing the Yellow River"

19. I can ask you to leave Ji temporarily, but I don't ask for it. ____Han Yu's "Dongting Lake Blocking the Wind Presents Zhang Shiyi Department·Moving from Yangshan to Jiangling"

20. May the moon be always full and not be temporarily missing. ____Zhao Ji "Drunk and Desolate·Preview Scenery Longmen Memorial to the Empress of the Ming Festival"

21. The east wind blows away the dust of war, dreaming of the home of a virgin in the West Lake; ____Liu Yin "Feelings after Watching the Plum Blossoms"

22. Purple Spring Palace is locked in haze, hoping to take Wucheng as the imperial home. ____Li Shangyin's "The Palace of the Sui Dynasty"

23. Although the young man is not a pen official, he still wants to get a long tassel in terms of merit. ____Ancestor's chant "Looking at Jimen"

24. Planting bamboo in Qi Garden will reach you far away, and you will bear the burden of hard work in your life. ____Wang Ruzhou "Yongguitang Hidden Scale Cave" 4. The importance of corporate culture

Original publisher: Border Grass

The significance and role of corporate culture Corporate culture is the glue of an enterprise The mixture can tightly bond and unite employees, making them clear and coordinated. The basis for the cohesion of the enterprise's workforce is the fundamental goal of the enterprise. If the company's fundamental goal is chosen correctly, it can unify the interests of the company and the interests of the vast majority of employees, which is a win-win goal for both the collective and the individual. On this basis, enterprises can form strong cohesion. The cultural atmosphere and value orientation within the enterprise formed by corporate culture can play a role in spiritual motivation, mobilize and stimulate the enthusiasm, initiative and creativity of employees, induce people's potential wisdom, and enable employees to fully develop their abilities. , Improve the independent management and independent operation capabilities of various departments and employees. Once corporate culture forms a relatively fixed pattern, it will not only play a role within the company and have an impact on the company's employees, but will also have an impact on society through various channels (publicity, communication, etc.). The dissemination of corporate culture is very helpful in establishing a company's image among the public. Excellent corporate culture has a great impact on the development of social culture. The role of corporate culture: 1. Improve the core competitiveness of the enterprise 2. Promote the sustainable growth of the enterprise 3. The magic weapon for enterprises to recruit and retain talents 4. Cultivate consumer loyalty 5. ...What is the core competitiveness of an enterprise? Different times have different understandings. "Advanced technology", "staff quality", "talent" and "technical strength" are all valued and recognized. But gradually people discovered that companies with these elements may not necessarily last forever. Today's technology will also fall behind, technologies will be eliminated, talents will flow, and the company's advantages will eventually be lost. No matter how many objective advantages an enterprise has, it is difficult to bring them into play, and in the end it cannot avoid the fate of being eliminated. Excellent corporate culture overcomes the company's 5. The Importance of Corporate Videos

Significance 1. Increase corporate visibility and promote product sales. This is the primary purpose of corporate videos.

Corporate videos can improve the overall image of the corporate brand, stabilize the original audience, strengthen the audience's goodwill towards the brand, and further expand new consumer groups. Establish the social image of the corporate brand, increase the appeal of the corporate brand to the audience, and form a buzz with the audience based on the social issues that the audience is concerned about.

Corporate videos create an impressive visual symbol for the audience through visual stimulation, and enhance the authority of the corporate brand in the minds of the audience. When the audience develops a sense of trust in the company, they will choose the company's products or services, increase the company's sales performance, and promote the company's steady development.

Significance 2. Establishing corporate image 1. A good corporate image can expand the visibility of the company and increase the favorability and confidence of investors or partners; 2. A good corporate image can gain the trust of the public and provide a solid foundation for the company. The company's goods and services create a consumer psychology. 3. A good corporate image can attract more talents to join, stimulate the professionalism of employees, and create higher efficiency. Significance 3. Cultivate employees' sense of honor and enhance team cohesion. On the basis of mastering the skills of corporate video shooting, corporate videos can cultivate employees' sense of honor for the company, stimulate employees' enthusiasm for work, and improve the company's team cohesion.

And in the process, we shape employees' correct outlook on life and values. In a competitive society, an important basis for an enterprise to compete externally is to firmly anchor its members around the enterprise organization.

Through the internal promotion of corporate videos, we can cultivate employees’ sense of mission and honor in their careers and enhance the company’s competitiveness among the same industry. Excellent corporate videos can well describe the corporate culture and spiritual connotation, encourage employees to actively create and have team awareness, enhance the company's team cohesion, and provide motivation for the development of the company.

Significance 4. Exploring the market For enterprises, marketing is one of the most important links for enterprise success. Some people comment on the importance of marketing to enterprises.

Any company only does two things. The first is to produce a product, and the second is to sell the product. It can be said that marketing is the lifeline of a company when it comes to buying products.

To sell your product, you first need to let customers know about your product. In such an era of rapid development of information, customers are exposed to a lot of similar product information every day. How to most effectively let customers understand the detailed features, advantages, and differences of corporate products in the shortest time has become corporate marketing. important means.

Corporate videos are such a good way of publicity. Significance 5. Display the corporate spirit and spread spiritual civilization. Deep-level corporate culture communication can display the corporate spirit and concepts. The cultural heritage formed by an enterprise in its historical development process is highly persuasive to the audience.

Corporate culture is the embodiment of corporate soft power and the core element of competitiveness. It can increase corporate cohesion, improve corporate soft power, and plays a core role in corporate brand building. An excellent corporate video is the best tool for in-depth cultural communication.

As a member of society, any behavior and activities of an enterprise are inseparable from the social background. While enterprises actively progress in the social environment, they also promote the progress of society: paying attention to hot topics in society, deepening the corporate awareness of social responsibility and promote the development of social welfare undertakings. Excellent corporate image videos can spread social spiritual civilization based on public welfare themes. The themes can involve love, emotion, environmental protection and other topics to promote the development of social spiritual civilization.