What is Apple's spirit and design concept?

Apple's corporate culture deeply embodies the word "perfectionism", which makes Apple the ultimate paradise pursued by "fashion and technology" lovers and designers.

team spirit

Products-Whenever an important product is about to be announced, Jobs will lead the team back to the original source to think, and at the same time habitually push the product over.

Talent-emphasizing "essence" and "simplicity", Pixar, which Jobs once founded and managed, argued that there was no "B team" here. You must be the smartest cartoonist, writer and technician, and everyone should do their best.

Jobs once said: "Quantity is more important than quality", and a small team of top talents can run a huge roulette!

design concept

1. Piracy spirit

"Make your own inventions, and don't care what others say, one person can change the world".

At the beginning of the company, Jobs put up a pirate flag on the roof and said: I am different!

As a result, young people with ideals and beliefs, elites who pursue "uniqueness" and talents who are willing to fight for it all their lives have turned their attention to Apple.

Jobs said, "Leaders and explorers are welcome here", and there is no more straightforward and effective job advertisement.

2. Innovative spirit

At Apple, every detail, from product appearance, software, application, new product release to store packaging, tells you two words-"innovation".

No one wants to reject the innovative environment unless he is pessimistic about life and shuts himself out of the world. Otherwise, a place and organization that can provide innovative spirit will certainly capture his heart.

3. User experience is crucial.

Focusing on the user experience and pursuing a paranoid standard made Apple quickly win fans all over the world. The emergence of each generation of products stems from its improvement of user experience.

When we see apple's products. Think of high-end, atmosphere, fashion, advanced and other words, it shows that his brand building has been successful.

Even the employees think that we are not selling a product, but enriching people's lives!

It will make employees think from the heart that I am not selling products or repairing products, but have higher goals.

If people feel that they are accomplishing a lofty goal, they will not only work hard, but also do nothing that will affect the company's image and reputation!

You can't get loyalty just by giving money. Money is a necessity of life, but it is not a sufficient condition for happiness.

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