How to directly hit the pain point of tourists' demand by expanding the marketing plan of travel agencies?

According to different industries and business processes, the application of the main functions of applets is also very different, but there are also many similarities. Light application, low threshold, offline scene, users leave after use, bringing more convenience to users, and using small programs can effectively integrate online and offline resources.

When WeChat builds an ecosystem with small programs, the traffic pattern will be redistributed, and some Internet companies will have the opportunity to seize new traffic highlands. Online travel companies have deployed APPlets from the app. Travel agencies are mostly offline stores with good service advantages. Generally speaking, their business is mainly based on offline products. Faced with the choice needs of different tourists, they focus on creating center-of-gravity products.

In the era of mobile internet, people have great similarity, that is, relying on the network and information, traffic brings unlimited possibilities to businesses. Based on the user experience, we should tap the value of users, cut into people's needs and directly solve people's problems. For practitioners in the tourism industry, the appearance of applets not only brings rich tourism experience to users, but also brings a new development pattern to the tourism market.

For tourists, before going out, it is inevitable to do enough travel guides and inquire about related itineraries, attractions, accommodation arrangements, approximate cost budget, precautions and so on. Travel agencies use small programs to launch line products, detailed itinerary planning, and users buy on demand, which saves many users' hesitant time and provides a better service experience.

For travel agencies, build a new type of e-commerce travel agency outreach marketing applet, and use the applet to launch marketing activities such as line grouping, killing travel projects, travel coupons, multi-person bargaining, and sharing distribution rewards. And use the trust between friends to endorse, mainly through social sharing marketing. Through friend recommendation, group sharing, content promotion of official WeChat account, community marketing and other forms. Effectively attract new drainage, increase user stickiness, and form "sharing-shopping-precipitation".

It can also conduct big data analysis, formulate more popular tourism products and sell targeted products and services. In a more scientific, data-based and precise way, the overall improvement will be carried out in an all-round way, and finally a set of operation systems that are most suitable and in line with tourism enterprises will be formed to improve their comprehensive competitiveness.

Tourism enterprises combine the management system of travel agencies with the business model of customer extension marketing applet, which directly hits the pain points of users' needs and better links online and offline, greatly improving the level of systematization and informatization, improving work efficiency, reducing operating costs, improving user service experience and expanding market share.