What company is Guangxi Changshunjie Wufutong Trading Co., Ltd.

In p>25, under the banner of "helping the poor and supporting agriculture", Zhao Deqiang and his Maya Biotechnology Co., Ltd. used illegal pyramid schemes to swallow the "entry fee" of more than 5, people in China for 2 million yuan in one year, and Zhao Deqiang was sentenced to five years in prison. In 211, after six years' silence, Zhao Deqiang "reappeared" as the president of Changshunjie Wufutong Forestry Development Co., Ltd. with a registered capital of 1 million yuan. In a few months, he sold a little-known camellia oil product to 26 yuan per kilogram, and made an exciting rebate promise to consumers. So what is his ultimate goal? Please look at the reporter's investigation-

Recently, some citizens reported that a high-end camellia oil produced in Bama appeared in the Guangxi market. The price of a box of 3.6 liters of edible camellia oil in two bottles was as high as 936 yuan, with an average price of one kilogram exceeding that of 2 yuan, which was five or six times the average price of camellia oil in the market. What's more strange is that within seven months after buying tea oil, consumers can get subsidies from 12 yuan, 14 yuan, 16 yuan, 2 yuan, 24 yuan, 3 yuan and 4 yuan in turn, totaling 1,56 yuan. In other words, consumers can earn 624 yuan after 7 months of consuming a box of tea oil. If consumers buy a box of oil every month for 12 consecutive months, the company will give subsidies of 29,82 yuan in 18 months, while consumers only invest 11,232 yuan and eat 12 boxes of oil for nothing.

such a strange business phenomenon is puzzling. As a professional media in the national food industry, our reporter conducted a more in-depth investigation and interview.

it is changshunjie wufutong forestry development co., ltd. (hereinafter referred to as changshunjie company) that adopts this strange business model.

The reporter went to ASEAN Finance Center, No.7, Zhongyue Road, Nanning, Guangxi, and found Changshunjie Company, which rented office here, in Room 95, Block B. On the wall at the entrance of the office, the business license, food circulation license, tax registration certificate and other certificates of the enterprise are prominently hung. Offices less than 2 square meters are crowded with people from all over the country with various accents. A woman in the meeting room is telling "investors" from all over the world about the company's operation mode. In more than a dozen card stands, the phone is ringing one after another, and the reception staff is busy. The walls of the company are covered with instructions from national leaders on developing tea oil industry and various publicity placards.

The arrival of the reporter didn't attract anyone's attention and suspicion. An hour later, as an investor, the reporter had an interview with Zhao Deqiang, president of the company.

does changshunjie own the camellia oil bases in Bama and Donglan? In the face of the reporter's consultation, Zhao Deqiang always changed the subject and avoided answering. The reporter repeatedly asked, Zhao Deqiang explained that the company advocated the development model of Camellia oleifera industry of "company+base+farmers (or Camellia oleifera professional cooperatives)". Changshunjie Company, Jinxing Forestry Development Co., Ltd. and Guangxi Bama Wanxing Tea Seed Development Co., Ltd. are independent legal persons, and the three parties are only cooperative. The specific division of responsibilities is: Changshunjie Company is responsible for the planning and implementation of Camellia oleifera planting, sales of Camellia oleifera products and marketing, as well as organizing forest farmers to harvest mature Camellia oleifera fruits and provide them to Wanxing Company for production, and at the same time, it is responsible for selling Camellia oleifera products provided by Wanxing Company, purchasing Camellia oleifera seedlings provided by Jinxing Company and sending them to forest farmers for planting. Jin XX Forestry Development Co., Ltd. is responsible for cultivating and purchasing excellent Camellia oleifera seedlings, supplying them in time with good quality and quantity, and coordinating the supply of oil suppliers with good quality and quantity. Guangxi Bama Wanxing Tea Seed Development Co., Ltd. is responsible for purchasing Camellia oleifera fruits collected by Changshunjie Company and forest farmers, processing and refining, producing series products, and being responsible for product quality to ensure timely supply. According to the data provided by the company, it has only 1 mu of Camellia oleifera seedling base in donglan and Bama County, and other projects are under construction or planned.

Based on the above, it can be seen that in fact, Changshunjie Company has no ownership of these so-called tea oil bases, has no production line of its own, and has no production capacity, and is simply speculating on the products of other companies. This was also confirmed in the reply from donglan and Bama County Forestry Bureau to the Forestry Department of Guangxi Zhuang Autonomous Region.

The reporter interviewed an economic expert from Nanning Academy of Social Sciences. After reading the relevant materials of the company, the expert said that the state strictly controls the registered capital of enterprises in order to protect the interests of enterprise creditors during the transaction. The registered capital of an enterprise shall abide by the principles of capital determination, capital maintenance and capital invariability. The company does not have its own production base, its own products and brands, and even the office space is rented. If the registered capital changes, once the capital chain breaks, all participants will draw water with a sieve, and their interests will not be guaranteed.

what is the real value of this golden moon camellia oil, which is called by Changshunjie Company as "amazing, healthy people eat it to strengthen their health, and unhealthy people eat it to cure diseases"?

The reporter got in touch with Xiao Li, who is in charge of Nanning area.

Reporter: "What's the price of the camellia oil that has been heated by a group of old people and Changshunjie Company recently?"

Xiao Li, head of business: "What kind of specifications?"

reporter: "it's that 3.6-liter box with two bottles. The kind that sells 936 yuan outside. "

Xiao Li, the person in charge of the business: "The wholesale price is a box in 15 yuan, so you should settle the purchase in cash."

Then the reporter hung up on the grounds that "I need to report to the leader and contact later".

the truth is even more confusing.

A box of ordinary camellia oil, the actual cost of which is less than that of 15 yuan, was sold to 936 yuan by Changshunjie Company. The same quality, the same weight, and the same manufacturer only produce products with different packages. Why do consumers choose products that cost less than 3 yuan/Jin, instead of buying products that are similar to "luxury goods"? Which link has improved this part of the value difference in the middle? Who paid for the middle profit and paid for it? Can a simple sales link create such high added value?

Changshunjie Company explained that tea oil is a high-grade health edible oil, and its pricing should have been higher than olive oil, and the oil market has been liberalized. The current sales pricing of tea oil can promote the development of camellia oleifera industry. In addition, the current sales price of tea oil includes the planting special fund, which is an organic combination of incentive measures and market mechanism. The company stressed that tea oil is a high-grade edible oil, and the pricing power of tea oil has been left to the market to adjust. It is normal for the market price of tea oil to keep rising after 29. Therefore, it is reasonable for the company to determine that the price of tea oil sold by it is 936 yuan/box (3.6L/ box) in combination with the development status, consumption characteristics and consumption needs of the tea oil market, which does not violate the laws of market economy, and is not illegal.

Some scholars have pointed out that there is no intermediate additional labor, just a direct sale, and the product value has increased five or six times out of thin air, which highlights the abnormality of the marketing model.

can I get a rebate for buying tea oil? In response to this question, Changshunjie Company gave an answer.

changshunjie company claims that its sales plan makes consumers "full of confidence and have a desire for continuous consumption". In that month, the first person bought a box; Next month, the first person will definitely buy another box, and at least one new person will buy it ... It will keep increasing and will move in a circle. The company calculated that this month, the first person bought a box and earned 936 yuan; Next month, the first person buys another box, and the second person also buys a box, earning 1872 yuan, and subsidizing the first person 12 yuan, leaving 1752 yuan; In the third month, the first person and the second person each bought a box, and there were two new people. * * * sold four boxes, and the income was 3,744 yuan. The first person 14 yuan and the second person 12 yuan were subsidized, and the remaining 3,484 yuan ... The net sales income in the first three months was 6,172 yuan. The company's income has always been greater than its expenditure, and it never stopped.

it's not hard to see that this theory is based on "the first person must buy another box, and at least one new person will buy it". The key is who will guarantee that "the first person will definitely buy another box, and at least one new person will buy it". Then what can Changshunjie company do to ensure that such a chain with beautiful subjective imagination and wishful thinking will not break? All success is based on an unreliable assumption and inference, so how can this theory be established?

according to the data provided by changshunjie company, the cost of a box of tea oil is 2 yuan, the price is 936 yuan, and it will be returned to consumers for 156 yuan after 7 months. At present, the company has 178 branches. Based on this calculation, Changshunjie Company will lose 824 yuan (936-156-2=-824) when selling a box of oil. At present, the company has 178 branches, each branch has 17 employees, and each employee must buy a box of oil every month. Seven months later, Changshunjie Company lost nearly 2.5 million yuan alone. The company also stipulates that the average monthly sales volume of a branch company must exceed 39 boxes within one year, and the average monthly loss of the branch company alone is as high as 136 million yuan. The company has more than 1, stores, and the losses of more than 1, stores in a month are astronomical.

according to the data of changshunjie company, the company still needs fixed expenses: 4, mu of camellia oleifera base (1,875 yuan per mu per year), staff salaries (including bonuses, etc.) and various taxes and fees that should be paid to the state according to law. In 29, the Camellia oleifera Research Institute of Guangxi Academy of Forestry calculated that it would take 1 to 11 years to recover the cost of an acre of Camellia oleifera even if the excellent Camellia oleifera varieties were planted in suitable soil and carefully managed. Therefore, the more Camellia oleifera planted by Changshunjie Company, the more money it will invest. This company, which has just been established for more than a year, has almost no income in Camellia oleifera planting and has to give a lot of subsidies to tea farmers.

some scholars pointed out that, in fact, Changshunjie Company uses its products to keep consuming, so as to achieve the purpose of repeatedly obtaining benefits and then distributing them. The reason why the company divides the rebate into 7 months or even 18 months is because it needs time difference, because the company always owes money to others, but it has not yet paid back the money. Therefore, the company stipulates that rebates can only be paid monthly, so as to delay the repayment of money as much as possible and attract more people to join. Because it is a pyramid organization, there will always be more people behind than in front, and later money can make up for the previous holes. Therefore, Changshunjie Company has strict regulations on the performance and rebate time of its subsidiaries, so as to form a circle for repeated consumption in the market. In order to achieve performance and gain profits, employees must keep buying oil. Since the company's profits are returned month by month, the rebate will never be enough for the purchase of oil.

in this regard, the company's legal adviser explained that the company would adjust the follow-up marketing work and put forward the concept of a six-year cycle. However, due to trade secrets, relevant information cannot be provided, and it is claimed that a company in Hunan is preparing to imitate their marketing model.

is Chang shunjie's behavior a pyramid scheme?

Paragraph 2 of Article 7 of the Regulations on Prohibiting MLM, which came into effect on November 1, 25, stipulates: "An organizer or operator who, through the development of personnel, asks the developed personnel to pay fees or pays fees in disguised form by subscribing for commodities, etc., obtains the qualification to join or develop other personnel to join, and seeks illegal benefits" belongs to pyramid schemes.

In this regard, Changshunjie Company gave the following explanation in "Answering Questions about Our Company's Operation": The company directly sells camellia oil products to consumers, which is a legitimate business behavior of the enterprise, and there is no "development personnel" behavior. The company also has no consumers who want to buy oil to develop other personnel to participate in activities as its offline. The company gives subsidies and rewards to consumers who buy oil, not rewards. All consumers who buy oil have no "direct or indirect development of personnel". The company pays subsidies and rewards according to the number and quantity of oil purchases by consumers who participate in the activities. Consumers who do not want to buy oil are eligible to join on the condition of paying a certain fee. The company emphasizes that there are no developed people who buy oil, and whether to buy camellia oil products is entirely the behavior of consumers themselves. The company's business model implements the policy spirit of "government guidance, market promotion and social participation", which is completely a legal marketing strategy of "according to law, voluntariness and compensation" and definitely does not belong to pyramid selling.

is that really the case? In the article "Analysis of Some Problems in the Business Model of Changshunjie Wufutong Forestry Development Co., Ltd.", the company has such regulations on the job requirements of employees: ... actively participate in the completion of the sales tasks of the unit (the company assesses its subordinate branches according to the annual sales volume, and the average monthly sales index is more than 39 boxes). Employees should actively take the lead in purchasing camellia oil, with at least one box per month ... < P > So, where did the products worth 936 yuan purchased by employees end up? Some scholars have pointed out that the purchase behavior of consumers or employees of the enterprise is mainly for investment, not for real consumption. As far as China's current consumption level and purchasing power are concerned, can consumers or employees who are rushing for a rebate of more than 6 yuan per bottle eat all the camellia oil that is similar to "luxury" every month? According to the reporter's investigation, most people choose to hoard or resell, but they still eat peanut oil or soybean oil. Obviously, if you can't finish it, the camellia oil can only continue to flow to consumers who are not employees through secondary sales. Through this hidden "secondary sales promotion", Changshunjie Company transformed the traditional pyramid selling company into the secondary sales that employees were forced to make in the market. Furthermore, can camellia oil, which is sold in the hands of consumers for the second time, be consumed every month? If this new consumer can't continue to buy oil vertically month by month, then the "secondary sales" of company employees must be promoted horizontally.

according to the regulations of changshunjie wufutong company, branches and business departments in various places (counties) shall have 1 manager, 2 deputy managers, 5 consultants (excluding part-time consultants), 1 accountant and cashier, 7 other employees and 17 * *. Here, there is no such thing as "pulling people's heads" and "developing offline" used by traditional MLM companies, and all of them have changed into more hidden identities such as "branches", "direct stores", "company employees" and consumers who buy oil. The purchasing power of "17 employees" in grass-roots companies has become the basic operational guarantee. In short, it is to ask the employees of the company to keep buying oil by themselves or recommending others to buy oil, and keep circulating. If employees can't continue to buy oil and develop new customers, this "pyramid" will collapse immediately.

The reporter asked Zhao Deqiang, president of the company, whether the production capacity of Wanxing Tea Seed Development Co., Ltd. could keep up. If this project is fully rolled out, will there be so many camellia oil products to supply? Zhao Deqiang only explained that the company had made thorough consideration, but never introduced the specific plan. The reporter repeatedly asked, Zhao Deqiang said that we are still purchasing other agricultural products, and we can use other products instead of oil.

it can be seen that the so-called camellia oil project, which bears the carrier of Changshunjie's business philosophy and claims to be supported by various national policies, is just a gimmick that can be abandoned at any time.

Economic experts from Nanning Academy of Social Sciences pointed out that Changshunjie Company's business model is a typical "rebate pyramid scheme", which conforms to several constitutive requirements of pyramid schemes in the State Council's Regulations on Prohibiting MLM. He also used some citizens to get something for nothing.