What is the practical significance of slogan-style university motto?

A survey once said that there are 66 universities in China that use the words "unity, diligence, truth-seeking and innovation" as their school mottos, such as Beijing Institute of Technology, East China Electric Power University, East China Jiaotong University, East China University of Science and Technology (Weibo), Shantou University, Shanghai University, China Shiyou University (Weibo) and Taiyuan University of Technology. This school motto is a slogan, without any thought or culture. It is almost the same as the slogan written on the wall by the villagers' committee. Maybe it will be exactly the same as the slogan written on the wall of a village committee. Such a "national universal" school motto is equally applicable from school A to school B, and you really can't tell the difference. This slogan-style school motto has problems in its starting point and foothold. The formulation of this school motto was originally "motto for the sake of school motto". It may be that the school leaders felt the need for this thing, so they randomly found a few fashionable words to use for the occasion, and the procedures generated by it may not have any strict argumentation and collection, but only a few officials made a decision at will. Of course, it is impossible to collect a few fashionable words casually, and it is impossible to become a guide for teachers and students to act, and it is impossible to be implemented in running schools and education. What is better is that freshmen mention the school motto when they enter school. Since then, the school motto has been far away from students' study and life, and there is almost no difference between it and no school motto. This slogan-style school motto plays "politics of chasing the wind", but it has long existed in name only. According to the explanation of Ci Hai, the school motto means that "for the convenience of discipline, the school chooses some German titles to make plaques and hangs them in the public place in the school" and "the purpose is to make individuals pay attention to them at any time and practice them". The motto of a university is a banner erected by itself, which declares to the world the spirit of your university, your purpose of running a school, your value orientation, your code of conduct and your goal of hard work. As a school motto, a few words or phrases have both the significance of historical inheritance and the effect of leading the future; It not only reflects the ideological background of a school, but also reflects the cultural connotation of a school. For college students, the school motto is also the imprint left by their alma mater, which belongs to the memory of the university. It should be integrated into the blood of students, cast into their character, and affect their life's creed. It is really not sloppy to avoid misleading their children.