Poster font style-how to design poster font?

What are the characteristics of POP poster fonts? How to practice? Font features of POP posters: flexible layout, easy-to-read fonts, humorous and exaggerated illustrations, and illustrated POP posters expressing promotional significance. The production cost is low, the production time can be greatly shortened, and the operability, flexibility and rapidity are strong.

Several principles that must be grasped when practicing the font structure of POP posters;

(1) The strokes are vertical, horizontal and oblique, and there are no smooth strokes.

(2) Try to fill the grid.

(3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can understand it. However, most of the posters are horizontal books.

Extended data:

Practice the font skills of POP posters;

(1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder and the paper are inclined at 60 degrees.

(2) Don't use too much force when lifting the pen, so as not to drag and the ink will faint.

(3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful.

(4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker.

(5) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid line to the right grid line, it must be parallel to the upper and lower grid lines.

(6) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible.

(7) When writing vertical strokes, the tip of the pen tip is at the thumb position, and writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines.

(8) After the strokes are smooth, when writing near the lower grid line, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke.

References:

-Popular fonts

How to design the poster font? Usually when designing poster fonts, many novices don't know what fonts to use, and they are always confused in the vast amount of fonts. In fact, fonts also have personality and feelings. Today I will tell you how to design fonts according to different poster styles.

Posters of men's wear, outdoor clothes, outdoor men's shoes and other men's goods all need more masculine and tough fonts. Therefore, it is suggested that when designing fonts, some fonts with masculine, tough, rough and other male symbols should be selected, such as Founder Black, Mona Super Black, and Word Workshop Black. The font is heavy and powerful.

Poster font design of women's clothing, accessories, underwear and other women's goods. , all need soft, slender and delicate fonts, so when designing fonts, we should also choose some slender and soft fonts, such as Founder Yue black slender body, sharp line simplified body, Founder Lanting ultra-fine black body and so on.

The poster font design of children's wear, children's toys and other children's products needs some lively and playful fonts, such as Korean art doll body, chalk font, Korean art wheat font and so on.

For example, some cotton and linen costumes like to use this kind of fonts, mainly including some handwriting pens, word-making workshops and love letters.

When we design some ancient Chinese and Chinese fonts, we often use some calligraphy fonts, especially some game interfaces, which are very domineering and artistic. There are mainly Japanese brush, Yuwen brush, Ye Yougen brush font and so on. The best font structure design combined with some strokes will make the font design feel stronger.

Some international brands, we always feel that their designs are good, which is of course related to the choice of fonts. Font design choices are simple and neat fonts, such as fine song style and fine black.

PS Tutorial: How to Create Hollywood Style Poster Fonts This PS Tutorial will teach you how to create Hollywood quality poster fonts with Photoshop, just like what you see on Guardians of the Galaxy posters. Let's take a look at the renderings first:

Step 1

First, we need to create a starry background.

Create a new document 1920x 1280px, and fill it with color #0E0C22.

Second step

Create a new layer, fill it with black and name it "Noise". Right-click the layer in the Layers panel and choose Convert to Smart Object.

Click Filter Noise to add noise. Parameter settings are shown in the following figure:

Third step

Click Filter Blur Gaussian Blur, and the parameters are shown in the figure below:

Fourth step

Create a new level adjustment layer and click the "Create Cut Mask" button in its property panel so that its effect is only applied to the "Noise" layer. The parameter settings are as follows:

Set the blending mode of the Noise layer to Color Filter.

Step five

Create a new layer on the top layer of the layer panel, fill it with black, set the foreground color and background color to black and white respectively, and click the filter to render the clouds.

Set the layer blending mode to "Linear Gradient" and fill it with 7%.

Step 6

Click on the layer in the menu bar to create a new fill layer gradient, and set the "Rainbow" gradient to the beginning and end of red, which is the default gradient in Photoshop. Parameter settings are shown in the following figure:

Set its blending mode to "Soft Light" and fill to 10% in the layer panel.

Step 7

Next, let's prepare the metal texture for the font (click to download the texture material).

Open the downloaded metal art and science in Photoshop, and click the picture in the menu bar to adjust and remove the color.

Add a grayscale adjustment layer with the following parameters:

Step 8

Click the other offset of the filter, set the horizontal and vertical pixels to half of the texture canvas, and make sure that the Collapse option is selected.

Step 9

Press Ctrl+Shift+Alt+E to stamp the layer.

Using the stain repair brush tool, apply it vertically and horizontally to remove the middle seam.

Menu bar selection: Edit and define the pattern, set the name, and then click OK.

Step 10

So far, there are no fonts on Guardians of the Galaxy's posters, so I found some similar fonts. You can download fonts by clicking here.

I use ITCMachine, not for free. You can find some better and more suitable fonts on the Internet.

Go back to our document and use the font you downloaded to create the text with the color #DAB277.

Now there are always three text layers: Guardian, Galaxy, and.

Step 1 1

Double-click the Guardians layer in the Layers panel to open the Layer Styles dialog box and apply the following settings:

The patterns in "Texture" and "Pattern Overlay" are the patterns we defined in step 9.

Step 12

Right-click the Guardians layer in the Layers panel and choose Copy Layer Style.

Right-click the galaxy and layer and choose Paste Layer Style.

In the layer style of the Galaxy layer, change the size of the bevel and relief to 4px.

Change the size of bevel and relief to 2px in the layer style.

Step 13

Hold down Ctrl+Shift+ left click on three text layers to convert the text layers into a selection.

Step 14

Create a new blank layer.

Select the brush tool, set a soft brush with a size of 50px, set the color to white, and then daub it on each letter at will. The effect is as follows:

Step 15

Press Ctrl+D to deselect, and set the blending mode of the white stripe layer to "Linear Gradient" and the fill to 15% in the layers panel.

Step 16

Create a small slogan with the font of TraganBlod and the color of #DAB277. Just like in the movie poster, I wrote "You're welcome".

Step 17

Add a curve adjustment layer, add an anchor point at the center of the curve, and drag it down to the right to darken the whole image.

Select the brush tool, set a large soft brush, set the color to black, and click in the center of the image to make the effect of curve adjustment only apply to the edge of the image.

The final effect: