Writing principles of advertising headlines

The title should not only show the consumer's interest in the goods, but also show the promise of the goods to the consumers. For example, "How do women over the age of 35 look younger" (the headline of a hormone cream advertisement) and "We have broken through the barriers of world languages" (the headline of Dutch Telecom advertisement) show consumers' expectations and benefits of commodity consumption, correspond to consumers' consumption mentality and reflect the effectiveness of commodity satisfaction.

Expressing consumers' interests in headlines can make advertisements grasp consumers' consumption wishes and ideals, induce them to have a strong interest, make target consumers have a desire to know the information in advertisements, and consciously continue reading the following advertisements.