Guess what? Xiaomi's first product is not a mobile phone, and it has nothing to do with hardware.

In the third quarter of 2020, the global shipment of Xiaomi mobile phones was 43.4 million units, up 3 1.5% year-on-year, surpassing Apple for the first time and returning to the third place in the world. In the first quarter of 20021,Xiaomi's mobile phone slightly lost to Apple (15%) with a share of 14%, and its global shipment reached 49.4 million units, up 69. 1% year-on-year, ranking third in the world. In the second quarter of 20021,the global market share of Xiaomi's mobile phone reached 17%, surpassing Apple again, with a rapid growth of 83% year-on-year, ranking second in the world.

Regarding Xiaomi's achievements, research institute Konas said: Xiaomi has completed the business upgrade from challenger to market leader, and continues to enhance the channel potential of integrating the operator market and opening up the market. Xiaomi's new goal is to replace Samsung as the world's largest smartphone supplier.

It can be said that after ten years of development, Xiaomi has firmly established its position as one of the top five smartphone manufacturers in the world. In addition to smart phones, Xiaomi's entire ecosystem covers almost every corner of our lives, including laptops, TVs, rice cookers, vacuum cleaners and so on. Even nose hair trimmers, nail clippers, hair dryers and screwdrivers. We can also buy these gadgets in the whole millet ecosystem.

It is undeniable that these eco-chain products of Xiaomi are all based on Xiaomi smartphones, but the fact is that Xiaomi's first product is not a smartphone, and even has nothing to do with hardware, because its name is MIUI.

On August 6th, 20 10, the first Android ROM customized for Chinese people was downloaded. Supported models include Google Nexus One, Nexus S, HTC Desire, Motorola Droid/Milestone and HTC HD2. At the beginning of the first internal test of MIUI, users only had 100. Lei Jun, the founder of Xiaomi Company, called this 100 user "the initiator of dreams" in an interview, and made a micro-movie for this 100 user in 20 13 years, named "the initiator of dreams".

Some excellent functions provided by MIUI in the early days include customizable screen locking, folder, theme support (a new function at that time), the function of uninstalling applications by dragging to the top of the screen, and privacy measures such as blacklist of incoming calls/SMS messages. The inspiration from the iOS system is also obvious in the early versions of MIUI, such as the lack of persistent application dock and application drawer, which is very apple-style.

One year after MIUI was launched, that is, on August 6th, 20 1/year, Xiaomi officially released the first smart phone-Xiaomi1,with a price of 1999 yuan, which was mainly aimed at mobile phone enthusiasts and adopted an online sales model. Ten years later, in order to thank the first batch of users, Xiaomi distributed 1 999 yuan red envelopes to the first batch of Xiaomi1users, which became a much-told story.

Today, MIUI is still the pillar of Xiaomi's mobile phone and an important part of Xiaomi's global image. Undeniably, MIUI encountered an optimization BUG in 202 1, which was exploited by rice flour and some dis with a heart. However, after the enhanced version of MIUI 12.5, the optimization of the whole MIUI system has been comprehensively improved, and the favorable rate has also soared.

In fact, looking back now, Brother Kan thinks that the optimization of MIUI and Xiaomi community will take some time. Jin Fan and Li Tongxue both need to face a brand-new millet. In the face of the surge of rice noodles, everyone gave them enough time to adapt, just like Xiaomi's classic quotation: always believe that good things are about to happen!