The Corporate Culture of Midea Lighting

Create a better life for mankind

Create value for customers and opportunities for employees,

Create profits for shareholders and wealth for society.

Midea vision

Become the beauty of the world

Committed to becoming a leader in the domestic household appliance industry,

Being among the top five in the comprehensive strength of global household appliances makes it "beautiful".

Become a world-famous brand.

The spirit of beauty

Openness: Learn from others and be brave in trying.

Harmony: cooperation, coordination and responsibility.

Pragmatic: pursuing practical results, not making public.

Innovation: developing science and technology and innovation mechanism.

working standard

Rational pursuit: two steps slower, half a step better.

Authorized operation: fully authorized and performance-oriented.

Collaboration * * * Enjoy: Respect the value and enjoy the benefits * * *

Control criterion

Centralization has its way, decentralization has its order, authorization has its chapter, and power has its use.

Development concept

Harmonious development, scientific development, effective development and coordinated development

Internal hierarchical positioning

Enterprise Group: Capital Management, Maximizing Shareholder Value

Secondary group: industrial management, becoming a market leader.

Division: product management to build product competitiveness.

Blood relationship standard

Shareholders and management: contract management and benefit sharing.

Enterprises and employees: win-win interaction and common growth.

Enterprises and partners: mutual benefit, hand in hand.

Enterprise and society: Abide by business ethics and take responsibility.

Employee competency standard

Customer orientation: customer orientation and service consciousness

Stimulate potential: be proactive and challenge pressure.

Effective communication: empathy and mutual respect

Excellent execution: be brave in taking responsibility and pursuing practical results.

Innovation and problem solving: think and solve problems actively.

Code of conduct for employees

Dedication: Be conscientious and dare to undertake.

Enterprising: never satisfied, keep improving.

Cooperation: obey the overall situation and cooperate.

Learning: be modest and eager to learn, and apply what you have learned.