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Preface to Electric Power Marketing Audit
Power marketing audit is an important component of the internal control and restraint mechanism in power marketing, and is an important part and effective way of risk management in power marketing. By effectively carrying out power inspection work, we can achieve the goals of standardizing marketing behavior, plugging loopholes, tapping potential and increasing efficiency, improving the execution of marketing policies, and reducing marketing accidents. In order to solve the problem of lack of power marketing inspection training materials and improve the relevance and practicality of power marketing inspection job training, the Marketing Department of Jiangxi Electric Power Company organized and compiled the book "Electric Power Marketing Audit".
Faced with new situations and new tasks, State Grid Corporation of China adheres to the scientific outlook on development as its guidance, firmly seizes important strategic opportunities, implements the "three grasps and one innovation" work idea, and actively promotes the company's development model and the transformation of power grid development methods, vigorously implement group operations, intensive development, lean management, and standardized construction, and strive to achieve the goal of initially building a "one strong and three excellent" modern company during the "Eleventh Five-Year Plan" period. As the core business of power grid enterprise management, power marketing must closely focus on the development strategy of the State Grid Corporation of China, actively respond to various challenges, study new problems, formulate new countermeasures, constantly adjust and improve the marketing management model, and strive to do a good job in marketing work. We will do a good job to make it closer to social and economic development, more in line with the requirements of the State Grid Corporation of China, and make our own contribution to promoting the company's development to a new level.
The publication of "Power Marketing Audit" is a specific measure for the company's power marketing work to implement the "four modernizations" management requirements of the State Grid Corporation of China. It marks the continuous innovation of power marketing work in strengthening basic management. The members of the writing team of this book are all outstanding front-line marketing inspection backbones in the company system. They not only have rich practical experience in marketing inspection, but also have teaching experience in various marketing inspection job training courses in the company, and can better summarize the practical experience. refining.
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