Warm reminder pop hand-painted poster-campus civilized hand-painted POP poster

Steps and techniques for hand-painted POP posters

Steps and techniques for hand-painted POP posters

Hand-painting is a technical technique used in hand-painted patterns in various industries, design The hand-drawing is mainly the research-type hand-drawing of the early conception of the design plan and the performance-type hand-drawing of the design result part. The early part is called a sketch, and the result part is called a performance drawing or rendering. Now I will share with you the steps and techniques of hand-painted POP posters. I hope it will be helpful to everyone!

The general process of making hand-painted POP posters

The first step: collect information related to the event or related to Product-related content

Step 2: Refine the title and streamline the text

Step 3: Choose the appropriate format

Step 4: Choose the appropriate format Color matching

Step 5: Select relevant illustrations

Step 6: Make POP according to the format requirements

Tips for making hand-painted POP

First, practice hand-drawn POP orthography or movable type well.

Words are the basis of a poster. It is recommended that beginners buy a copybook and use markers and calligraphy grids to practice calligraphy.

Second, master several commonly used font decoration methods.

The title is the soul of a poster. A good title can not only highlight the theme, but also make the picture more vivid. But there are many ways to decorate titles, and beginners may not find the direction. You might as well find several decoration methods you like during practice. This way, it will not only be easier to master the techniques, but also the learning effect will be better. While shortening the production time, it will quickly improve the quality of students' hand-painted POP posters.

Third, pay attention to the typesetting and layout.

The simplest typesetting is horizontal layout. Beginners would rather seek stability than extravagant hope for survival and change. At this time, the main text and title words can be decorated with decorative lines or color blocks to distinguish them from each other, but also echo each other. Other layouts are as follows:

Leave space on all four sides of the poster.

This is also called the external "breathing" of POP posters. If there is no breathing, the written content of the poster will be pushed to the four sides, which will make people feel suffocated and chest tight. The specific width of the blank space will vary according to the size of the poster. 2-open (530cm × 760cm) POP paper needs to leave 3 to 5 cm of blank space on all sides; 4-open (390 cm × 543 cm) POP paper needs to leave 2 to 4 cm of blank space on all four sides; Generally, leave 0.5 to 1cm blank on all four sides of the explosion card.

The line spacing is greater than the character spacing.

As long as the POP content has more than 2 lines (including 2 lines), it must be noted that the line spacing of each line of text must be greater than the character spacing. The specific line spacing size is generally between 1/3 and 1/2 of the character height. The requirement for word spacing is that words should be close to each other, but generally they should not be connected, and a certain gap should be left.

The title, illustrations, and text each account for about 1/3 of the poster area.

The title and subtitle of a POP together should occupy 1/4 to 1/2 of the entire POP area. Normally, the title occupies about 1/3 of the poster area. (When the POP text content is relatively small, the title can occupy about 1/2 of the poster area; when the text content is relatively large, the title can also be compressed to 1/4.)

Fourth, color Don’t be too many and confused.

A poster can have 3 to 5 theme colors. Too many colors will make it cluttered, while too few colors will fail to highlight the key points. For this reason, the author recommends that the title word can be written in 1 to 3 colors, the main text should be written in one color (that is, written to the end with one pen), and the key content (such as "delivery", price, date) can be written in another color.

Fifth, the choice of illustrations must be relevant to the product.

For example, the picture below shows a slender young woman. It is easy to think that Besunyen’s target customers are young women, and her slender figure can better demonstrate the slimming effect of the product.

Sixth, event poster production.

Generally speaking, the main title of activity posters is relatively direct, so that people can know what activity it is at a glance, or the main title should be more interesting and the subtitle should be more straightforward.

There are generally two types of event poster text templates

1. Time and place type. Just like when I was a child, I wrote a composition and told "what happened to whom at what time, where and what happened." With this kind of event poster, we can inform everyone about the time, place and other things that need to be notified.

2. Prize seduction type. "With big prizes, there will always be brave men." If your competition has huge prizes, why not tell everyone? Maybe the number of participants will double, and the atmosphere of the event will be even more HIGH.

Of course, it will be more attractive with a relevant cartoon illustration.

Planning Book for College Student Hand-painted POP Poster Design Competition

1. Activity Background

The exquisite and elegant campus is covered with a strong poster culture, rich in content and The various forms of literary and artistic atmosphere promote the all-round development of students. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life, and show the color of Bijie College. Bijie University College Student Art and Design Association will hold a pop poster design competition in this exciting month of November! We hope that through this event, we can arouse teachers and students to build a quality-expanding style of our campus and create artistic posters for campus activities ( aesthetics) and other issues. At the same time, it can promote students’ understanding of pop!

2.

Activity Introduction

1. Activity Name: Campus Hand-painted Pop Poster Design Competition

2. Purpose of the event: This event not only allows all teachers and students to enrich campus culture and activate the campus atmosphere. It can also increase the interest of teachers and students in the school in pop advertising and discover talents with innovative consciousness and strong design ability in pop poster design.

3. Organizer: Bijie College

4. Planning unit: Art Design Association

5. Event location: Art Square

3. Work plan:

1. Invite judges:

2. Preparation of funds: Implement the preparation of materials and money before November 10th

3. Activity process:

⑴Registration method: Register from November 10th to 14th, and indicate your name, contact number, and qq

⑵Preliminary competition: After registration, the contestants will be selected according to their requirements. Create your own theme content and submit your work to the Art Design Association office on November 20 for the judges to select the finalists.

⑶ Final: The final is held on the spot. The 4-open white paper used in the competition must be flat and clean. Other production tools and materials must be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants complete their works, the staff will collect them and the contestants will quickly leave the competition area

(4) There will be 4 service staff at the competition site, 2 to serve the contestants and 2 to serve the judges. The competition time The deadline is one and a half hours and can be submitted in advance. The judges will give scores, and the highest score and the lowest score will be removed and the average score will be calculated as the final score. The results of the competition will be announced to the entire hospital.

Note: Excellent works that do not win awards will not be returned and will be kept as collections.

⑷Total score = (preliminary and final points)/2

(5) Awards: Honorary certificates issued by the Youth League Committee of Bijie College and the Art and Design Association

4. Activity participants and work requirements:

(1) Participants:

All students

(2) Work requirements:

①Work specifications: quarto

②Work materials: no material limit

③Work form: no limit

④Work quantity: 1 piece

⑶Theme of the work: To be determined

5. Awards:

⑴.Award setting:

The first prize will be awarded 100 yuan and a certificate of honor ;

Two second prize winners will receive RMB 80 and a certificate of honor;

Third place winners and third prize will receive RMB 50 and a certificate of honor;

Excellence Award and ten honorary certificates

⑵. Activity process:

Activity promotion time: November 5th to November 13th

Preliminary submission time: November 20th ----November 22

Preliminary results announced: November 24

Final: November 28

Awarding time: December 2nd

Exhibition time: early December

6. Promotional poster requirements:

10 hand-painted campus pop posters, 4 each in the preliminary round and finals, winning prizes 2 posters to announce the list;

Placement location: campus bulletin board

Time to announce the winners: November 30;

The posters serve as a prelude to the event , To achieve an exemplary role in promoting the art (beauty) of campus posters, natural quality is very important. In order to achieve better publicity effect, posters should have a certain sense of series and be arranged uniformly by the Art and Design Association;

7. Activity budget

:

Unit price (yuan)

Quantity

Total price (yuan)

Prize certificate

First prize (one person)

Second Prize (Two)

Third Prize (Three)

Excellence Award (Ten)

Poster

Publicity

Banner

Publicity

Judges

Judge fees

Opening paper

Participation supplies

Mark pens

Competition supplies

Total campus civilized hand-painted POP posters

For example, what is the theme of the poster, according to Find a similar theme and make the theme picture rich with contagious connotations. Colors with impact, such as red, blue and green, can be used. How to distinguish them, you need to express the symbolic nature of the colors. The basic idea is there. The harmony and unity of the picture can make the picture more exciting and touching, so that you can complete a good poster work. How to hand-paint pop posters

POP production

There are many ways and methods to produce POP advertisements, and there are countless types of materials used. Among them, hand-painted POP is the most maneuverable, economical and friendly. The basic principles of hand-painted POP production are: 1. Easy to attract attention; 2. Easy to read. ; 3. The key points of appeal can be known at a glance; 4. It has a sense of beauty; 5. It has a sense of unity and harmony; 6. It is efficient.

1. Various tools:

The selection and application of tools is very important. Choosing good and suitable tools often has the effect of getting twice the result with half the effort. For example, with a pasting tool, spray glue can be used to handle large-area and large-volume pasting actions, which is far more efficient than using double-sided stickers or glue. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth paying attention to is the display tools. If the completed work is not displayed with the help of display tools, or the display effect is not good, then no matter how good the work is, it will be in vain.

There are many kinds of materials and tools used to draw or write, and each has its own unique expression techniques and effects.

Among them, the marker pen is known as a POP pen because it is easy to master and convenient for writing. The flat pen has a soft tip and can write a variety of POP styles with different styles, and is also widely loved by everyone.

Various pen tools

Cutting tools

Measurement tools

Paste tools

2. Learn to write POP Regarding fonts, we must abandon the previous writing methods. Because the main appeal of POP is clear, concise and powerful fonts, there is no need to make fancy changes in fonts. In addition, for price POP, because the people writing are different, there should not be too much difference in the fonts. This is also the requirement for the integrity of POP fonts, and there is no emphasis on personalized fonts. For different products, fonts may be good or bad, which will have a certain impact on the specific sales of the product and is not advisable. In POP posters and POP posters, innovative and personalized images and fonts are required to maximize the reading rate and attract attention. You should also strive to be clean in color application, rather than using all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

With POP font.

3. Several aspects to pay attention to when writing POP:

1. When writing, you should write the full product name and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price must be indicated to reflect the extent of the price reduction.

4. In principle, there should be no more than two products on one POP, otherwise the visual impact will not be achieved.

5. Use no more than three colors, generally red, blue and black.

Hand-drawn POP—title writing method

Title word writing method

1. Seek the integrity of the final structure of the word group: the number of words in the title text of general hand-drawn POP posters Not too much. For slightly more text titles, the font shape should not change too much, and the size and spacing of the fonts should be as consistent as possible so as not to affect readability. If there are only a few words in the title, less than three or five words, then you can make major changes in the font shape or word groups according to your own design needs. At this time, you should pay more attention to the overall structure of the entire title word group. There is also the balance of the entire set of characters.

2. Make changes according to the characteristics of the pen: Generally, the title words are designed with thicker fonts, and the pens that can be used to write the title words, whether it is a flat pen, a round pen, a brush or a thicker font POP advertising pens have very different tip shapes and characteristics. Therefore, how to master the characteristics of the pen itself and properly play its role in changing fonts and beautifying fonts depends on the proficiency of the pen. After practicing repeatedly and then considering the rhythmic coordination, the fonts can produce natural and beautiful changes.

3. Draw the personality of the words: People have different personalities, and different types of products or similar products with different shapes, colors, and textures also have different personalities. Therefore, when faced with different The product must be considered carefully and then personalized according to its nature. For example, for a hand-painted POP in a cosmetics counter, you can use a more feminine and slim font for its title; if it is in the home appliance industry, you can use a thicker, more masculine font for TVs, air conditioners, and refrigerators with a cold appearance. If it is a teahouse with antique decoration, but the writing style is very modern, it will not match well. Therefore, before writing, you should consider the nature and type of the product and store itself to determine the personality of the font, such as elegant, novel, soft, hard, heavy, light, modern, classical, etc.

4. Additional effects: Adding some auxiliary lines on or next to the font will produce three-dimensional, overlapping, shadow, and block effects. In order to avoid self-defeating, two points must be noted:

·The title has a lot of words and should not add unnecessary effects

·The color should not be pretentious and weird, making it difficult to read, so as to maintain a generous and fresh aesthetic.

After writing the words

Write the horizontal stroke first

After adding the vertical stroke, the dark part is where the strokes overlap.

How to hold horizontal strokes

Hold vertical strokes

Use flat design to draw fonts with flat pens

First write what you want to write Use a pencil to draw the characters. At this time, you must pay attention to:

1. The strokes of the font should be evenly distributed, and the shape should be as full and square as possible.

Try to connect the strokes in the two bodies as much as possible.

3. The words should be compact, so that the entire title becomes a group of words with a sense of integrity.

Hand-painted POP - poster production

The original text of the poster "POST" was originally adapted from the "POST" of "posted on the pillar". Notices can be called "POSTER". As far as design terms are concerned, "poster" and "bill" can be defined as "a flat form of advertising poster media" or "a large printed advertising material posted".

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated into Chinese as "point-of-purchase advertising". Any advertising material displayed at the place where goods are purchased is called POP advertising. Its purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to purchase. POP emphasizes the consumer's perspective and is an advertisement designed from the perspective of customer convenience. A successful POP has the decisive function of making customers purchase goods. It is the end of advertising activities and the beginning of sales promotion.

You can freely choose the place where the posters are posted. Several posters can be posted in one place to enhance the impression. Not only are posters easy to put up, but they can also be displayed for a long time, allowing for repeated appeals and repeated effects. POP must be displayed at the sales floor. This is the biggest difference from posters. Although it is in a limited place, the scope of expression is still full of unlimited diversity.

This form of advertising can be seen almost everywhere. It is not limited to supermarkets. We can often see hand-painted POP in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places. poster. These do not require exquisite printing or huge production costs. Sometimes a simple hand-drawn POP advertisement written casually can be even more effective than a decorative POP deliberately produced by the manufacturer.

The tasks of hand-painted POP:

1. Promote attention and understanding of the product and increase consumers' desire to purchase, such as using illustrations, copywriting, colors, etc.

2. Convey the brand, value, characteristics, content, and materials of the product, such as descriptions of characteristics and materials, etc.

3. Describe in detail how to use the product to let consumers understand and develop the need.

4. With outstanding copywriting and written design, it reminds people of the quality of the product of excellence.

5. Instructions and signs on goods and sales places, etc.

6. Show the image of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. In conjunction with SP (store promotion) activities, use it during product demonstrations or performances to increase the effect

and atmosphere of the performance.

9. The appeal of high quality and low price prompts action purchases, such as exaggerated price performance during special sales.

The effective marking position of POP:

1. At about eye height, the position can be clearly read.

2. The position of the mark should not damage the overall beauty of the product or hinder the lifting of the product.

3. The marked location and promoted products should be placed in an easily identifiable location.

4. Effectively utilize the space of the ceiling and the position of the beams and columns.

5. Use hand-painted POP to revive the dead corners of the display.

Hand-drawn POP - writing of expository text

How to write expository text

The design of Chinese fonts should make the fonts smooth and unified, in line with the principle of beauty, in addition to various The basic strokes must be written in a regular and regular manner with appropriate changes. The most important thing is to fully understand the structure of each part of the font and the arrangement of radicals, so that the dots and strokes can correspond and the spaces between the strokes can be even, thus forming a set of practical and beautiful fonts.

Chinese characters are square fonts. Sentences are composed of a single font arranged one after another, and can be arranged vertically or horizontally. When arranged vertically, the reading direction is from top to bottom, then from right to left; when arranged horizontally, the order is from left to right, then top to bottom. Because it has two different directions, when there is a whole continuous text, readers often become unclear about the reading direction. In order to avoid the occurrence of the above adverse phenomena, the reading direction should be determined first when arranging, and the spacing between lines should be reserved or the text should be flattened or lengthened to form a visual effect between lines, so as to show the reading direction of continuous text. , to achieve an easy-to-read effect.

There is no absolute standard to follow as to how much width should be left between lines, because there are several practical factors that may affect the variables such as: font type, thickness, size and variation; The number of words (length) used in each line, the nature of the copy and the size of the page. These factors are all interactive. Even so, in the actual production of printed fonts, it is usually easiest to read between half a character (half-width) and one character position. Since the fonts of hand-drawn fonts are larger, the number of words in each line is also shorter, and the lines are usually 3/ 4 characters to 1/4 characters is the most practical. Sometimes, in order to make it easier for readers to read in sequence, the text must also be arranged with its "moving lines" and "conducting lines" in mind.

The pens used for hand-drawing POP fine characters, commonly used are thick-shaped signature pens and round-shaped exotic pens. They are generally used when drawing more explanatory texts. If you want to draw beautiful drawings, you must Pay attention to the following two points:

·Use a pencil to draw the bottom line first, and then draw the words, so that it will be neat and beautiful.

·There should not be too much distance between words to create a sense of compactness.

The explanatory text of hand-drawn POP advertisements, if arranged horizontally, is usually described according to the principle of "no words on the left and right, and lines on the top and bottom".

Hand-painted POP - arrangement and composition

The arrangement and composition of commonly used hand-painted POP:

Principles:

1. Easy to attract attention

2. Easy to explain

3. You can know the key points and demands at a glance

4. Beautiful.

5. Very personal