What are the unique features of Afu essential oil’s marketing strategy?

In fact, in terms of essential oil quality, AFU cannot reach the top. Even Diao Ye himself should admit this, but it is not good enough. Only people in the industry know that your products are sold to outsiders. People outside the industry know that your essential oils are of high quality, and that’s key. How does Afu do it? The core concept of the brand established by AFU is to defend the secret of the essential oil industry - those who get the flowers will win the world - insist on not purchasing from middlemen, and only cooperate with the world's best producing estates for long-term contract planting. Every drop of Afu essential oil, from field planting to bottling, has a clear lineage and pure quality. In AFU's online store, large-scale pictures will be used to display this information, giving consumers a sense that the essential oils are of high quality and can be used with confidence. In fact, good essential oils cannot only be replaced by good flowers, but Afu has cleverly avoided this, because he has told you that the secret of essential oils is the raw materials, and consumers will not think about it. , is the key to the quality of essential oils the raw materials? afu has done a good job of awakening the needs of users. In the process of purchasing afu products, you have learned the basic knowledge of essential oils and learned to distinguish the quality of essential oils. By educating consumers and telling them how to choose and buy, it not only establishes afu's professional and high-end essential oil brand image, but also connects afu's sales of multiple types of products. AFU has excellent ability to create surprises for customers, good user experience, and constantly creates surprises for customers. With its excellent CRM and unique drifting customer service, everyone can have a pleasant experience before, during and after consumption, making today's customers happy. Customers will drive new customers, and member marketing will be done well to generate word-of-mouth marketing. The snowball will get bigger and bigger, and healthy development will occur. afu is good at cross-border cooperation (BD), and its cooperation with Jimmy and Liu Ye is a good example. afu has good execution capabilities for offline and online integrated marketing. Before afu holds large-scale events, it takes online and offline actions together to carry out marketing. In addition, offline stores are located in high-end shopping malls, and large-scale online page displays enhance brand value. Diao Ye is a master at building brands. He wants to make AFU a brand business rather than a channel business. This is also the key to "whole-network marketing, Taobao transactions". Taobao is just a place to make transactions, not a main medium for promotion. Afu does not use many promotional tools on Taobao, because Diaoye knows that using Taobao's on-site promotional tools can play a big role in increasing sales in a short period of time. However, it will cause damage to the brand and profit margins in the long run (the promotion costs on Taobao will be higher and higher, which means that the profits will be lower and lower). afu is good at looking for low-cost media outside Taobao that are small, trivial and difficult to detect but can embody the brand concept. By doing this, afu can confidently shout out the slogan: afu is essential oil. In fact, it did, not only did he ingrain a brand idea into the hearts of his opponents, but he also told his opponents that he would be really hard to knock down.