Shop promotional posters-how to make supermarket promotional posters

the role of promotional posters for online store activities

the role of promotional posters for online store activities:

1. Promotional posters are a relatively eye-catching advertising form, and a good poster can attract audience buyers to enter the store.

2. It can vividly convey our product information and all kinds of promotional activities, and it is an essential prescription for discount, promotion, postage and spike. How to make supermarket promotional posters

6.18 is coming soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The labels not only indicate the name, specification, model and original price of the goods, but also indicate the activity price to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:

1. Set the label background color

Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In the document settings-canvas, set the background color and check the printing background, and then click OK.

2. Set the promotion label

Header

Part

1). Click the "Draw Rectangle with Rounded Corner" button on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, and set the fill type to "solid", the background color to "red" and the line thickness to in Graphic Properties-Basic, and click OK.

2). Click the "Insert

bitmap picture

" button on the left side of the software to draw bitmap objects on the canvas, double-click the bitmap, click the "+"button in the graphic properties-data source, select "Manual Input" as the data object type, click "Browse" in the lower left corner, and select the picture to be inserted-open editing-OK.

3). Click the "Solid A" button on the left side of the software to draw a common text object on the canvas, double-click the common text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.

in the text, set the color to white, and click ok.

4). Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.

in basic, set the fill type to "solid" and the background color to white. Set the alignment methods under the Text window, such as: left alignment, right alignment, center alignment, etc.). Here, take the center alignment as an example.

3. Set the main content of the promotional product label

First, refer to step 2-1), draw a rectangular box, and set the filling type as solid, the background color as white, the line thickness as , and the rounded corner as 2 in "Graphic Properties-Data Source", as shown in the figure:

Secondly, use ordinary text objects to add product attribute content in the white rectangular box: product name, model, specification and original price. The method of drawing ordinary text is shown in 2-3), which is not described in detail here.

To draw a line, click the "Line Segment" button on the left side of the software, and press and hold the shift key to draw a line on the canvas, as shown in the figure:

4. Set the active price filling position

Click the "Draw" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, and double-click the vector text. Set the font type to Haettenschweiler and the font size to No.26 in the Graphics Properties-Text window, and then click Modify in the Data Source to delete the default data. In the status box below, manually enter the information to be added and click Edit.

in basic, the filling background color is white and the thickness is .2. Click OK.

after setting, you can click the "print preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing. How to design a poster for opening a store to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in friends' circle instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks. This should be noted, because when spread on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference.