What are the four rules of Tik Tok customer orientation?

Tik Tok account positioning has the following five principles:

1. Vertical principle.

An account only focuses on one segment. We should vertically divide the user groups and focus on them, instead of facing an ordinary group to do content. Not being vertical equals not being focused. The more you want to cater to all users and make all kinds of content, the more you will find that all users don't like you or even abandon you.

2. Value principle.

For the user, he will only look at valuable content, and he will pay attention to valuable accounts. Value can be divided into many kinds, such as visual enjoyment value, entertainment enjoyment value, knowledge acquisition value and so on. Good-looking, fun, interesting and practical are all good value directions that users prefer.

3. The principle of depth.

Depth means that after assigning a good direction, we should keep this direction developing in depth and find deeper and more valuable content for users, instead of just thinking about superficial, low-level interesting and uncreative things.

4. The principle of difference.

Only the difference can make your account stand out from many accounts and let users remember and pay attention to you. This difference can be reflected and distinguished from many aspects, such as content field, IP or personal characteristics, content structure, expression, performance scene, shooting method, visual effect and so on. Big differences can be difficult to achieve, so start with small differences.

5. The principle of continuity.

Sustainability is the last and most important principle. No matter how well you do in the above aspects, if you don't insist on continuous and stable update, then according to the rules and algorithm mechanism of the platform, the weight of the account will drop, the number of platform recommendations will be very low, and users who have already paid attention will easily lose.