How to create a website?

With the continuous development of network technology, network applications have penetrated into every corner of human society. As the support point of the network world, the website is the focus of people's attention: the government uses the website to publicize its own policy agenda and is increasingly becoming a through train to communicate with the people; Enterprises use websites to promote their own image and tap unlimited business opportunities; Individuals use websites to show their personalities and build a bridge for mutual communication. More and more people want to own websites and open up a world in the online world. How to design an excellent website? People have discussed a lot about this issue, and there are many things that can be discussed. In addition, with the rapid development of network technology, it is difficult to put forward an absolutely authoritative and correct design idea. The author is incompetent and follows his own design style.

The following basic design ideas will be summarized:

First, locate the theme and name of the website.

The theme of the website is also the theme of the website, which is the first problem encountered in website design. The theme of the website is strange and dazzling. As long as you can think of it, you can make it. The following are the top ten themes of 100 famous websites in the United States in 1999 selected by PC Magazine:

Category 1: online job hunting

Category 2: Online Chat/Instant Messaging /ICQ

Category 3: Online communities/discussions/mailing lists

Category 4: Computer Technology

Category 5: Web page/website development

Category VI: Entertainment websites

Category 7: Travel

Category 8: Reference/Information

Category 9: Family/Education

Category 10: Life/Fashion

Each category can be further subdivided, such as entertainment, sports/movies/music, and music can be divided into MP3, VQF, Ra, etc. According to the form of expression, it can be divided into classical, modern and rock. At the same time, the connection and cross-combination of various themes can produce new themes, such as tourism forum (tourism+discussion) and classic football (football+film and television), which can be divided into thousands of themes. So many themes, how to choose? The principles to be followed are as follows:

1, the theme should be small and precise.

The positioning should be small and the content should be refined. If you want to make an all-inclusive website and put all the wonderful things on it, it will often backfire, giving people the impression that there is no theme, no features and everything, but everything is superficial because you can't have so much energy to maintain it. The biggest feature of the website is new and fast. At present, the most popular personal homepage is updated every day or even every few hours. The latest survey results also show that "theme stations" on the Internet are more popular than "whole stations", just like specialty stores and department stores. If I need to buy something, I will definitely choose a specialty store.

2. The theme had better be what you are good at or like.

For example, if you are good at programming, you can build a website for programming enthusiasts; Interested in football, you can report the latest war situation, star dynamics and so on. In this way, when making, you won't feel bored or at a loss. Interest is the motivation to make a website. Without enthusiasm, it is difficult to design and produce excellent websites.

3. Don't overdo it or aim too high.

"Too much" refers to the theme that can be seen everywhere and everyone has; Such as software download, free information. "Aim too high" means that there are already excellent and well-known sites in this subject, and it is difficult for you to surpass them.

If the theme has been determined, you can give the website a name around the theme. Website name is also a part of website design, and it is a key element. You see, "computer room" and "computer room" are obviously the latter simple; "Midi Paradise" and "Midi Paradise" are obviously the latter. Children's World and China Kindergarten are obviously the latter. We all know that the Chinese name of PIII is "Pentium". If it were "running", it might not be so "hot" today. As in real life, whether the website name is honest, loud and easy to remember has a great influence on the image and promotion of the website. My suggestion is:

1, the name should be correct.

In fact, it is to be legal, reasonable and affectionate. You can't use reactionary, pornographic, superstitious or threatening social security.

2, the name should be easy to remember.

It is best to use Chinese names, not English or mixed Chinese and English names. In addition, the number of words in the website name should be controlled within six words (preferably four words), and idioms can also use four words. Another advantage is that the number of words is small, which is suitable for link typesetting of other sites.

3. The name should be distinctive.

A plain name is acceptable. If it can reflect certain connotation and give tourists more visual impact and spatial imagination, it is the top grade. For example: music avant-garde, network pottery bar, e-book time and space, etc. While reflecting the theme of the website, it can point out the characteristics.

Second, locate the CI image of the website.

The so-called CI (corporate image) is to unify the corporate image through vision. An excellent website, like an entity company, needs overall image packaging and design. Accurate and creative CI design will get twice the result with half the effort for website promotion. The specific approach is:

1. Design the logo of the website.

Just like a trademark, a logo is a concentrated expression of the characteristics and connotation of your website. Seeing a sign will remind everyone of your website. The logo design concept comes from the name and content of your website:

(1) The representative figures, animals and flowers on the website can be used as blueprints for design, such as Mickey Mouse in Disney and cartoon fox in Sohu.

(2) If the website is professional, it can be marked with representative projects of this major. For example, China Bank's copper logo, Mercedes-Benz's steering wheel logo and so on.

(3) The most common and simplest way is to use the English name of your website as a logo. Using different fonts, letter variants and letter combinations, it is easy to make your own logo.

2. Design the standard color of the website.

The first impression of the website comes from visual impact, so it is very important to determine the standard color of the website. Different TINT has different effects, which may affect the mood of tourists. Take a practical example to understand: the deep blue of IBM, the red stripe of KFC, and the red, blue, yellow and green blocks on the logo of windows window all make us feel very appropriate and harmonious. "Standard color" refers to the color that can reflect the image of the website and extend the connotation. Generally speaking, there are no more than three standard colors for a website, and too many will be dazzling. The logo, title, main menu and main color block of the website should all use standard colors. Give people a sense of unity as a whole. As for other colors, they can also be used, just as embellishment and foil, and they must not usurp the role of the master. The colors suitable for the standard colors of web pages are: blue, yellow/orange, black/gray/white, and attention should be paid to the reasonable collocation of colors.

3. Design the standard font of the website.

Like standard colors, standard fonts refer to unique fonts used for logos, titles and main menus. Generally, the default font of our webpage is Song Ti. In order to reflect the uniqueness and unique style of the website, we can choose some special fonts according to our own needs. For example, in order to reflect professionalism, we can use rough imitation Song style, exquisite design, advertising style, kindness and randomness, handwriting and so on.

4. Design the slogan of the website

It can also be said that it is the spirit and the goal of the website. Summarize it in one sentence or even one word. Similar to the advertising golden sentence in real life. For example, the "delicious" of the magpie nest; Maxwell's "Good Things to Share with Good Friends"; Intel's "Give you a Pentium heart" and so on.

Third, determine the columns of the website.

Building a website is like writing an article. You must draw up an outline first, so that the article can have a clear theme and distinct layers. If the website structure is unclear and the directory is complex, the content is one piece in the east and one piece in the west. Therefore, not only visitors are confused, but also it is quite difficult to expand and maintain the website by themselves. After the theme of the website is determined, a lot of relevant information content is collected, but how to organize the content to attract netizens to browse the website? The essence of the column is the outline index of a website, and the index should be online.

The main body of the station is clearly displayed. General website column arrangement should pay attention to the following aspects:

1, stick to the topic.

Classify your topic in a certain way as the main column of the website. The number of special columns should be absolutely dominant in the total columns. Such a website is highly professional and has outstanding themes, which is easy to impress people.

2, the establishment of recent updates or website guide column.

The purpose of setting up the "Recent Updates" column is to take care of frequent customers and make your homepage more humanized. If the content of the homepage is huge, there are many levels, and there is no search engine in the site, then setting up the "Site Guide" column can help first-time visitors find what they want quickly.

3. Set up a two-way communication column.

Such as forums, guest books, mailing lists, etc. , which allows visitors to leave their information.

4. Set the download or FAQ bar.

The characteristic of network is information sharing. For example, set up a data download column on your home page to facilitate visitors to download the required data. In addition, if the website often receives letters from netizens about certain questions, it is best to set up a column to answer common questions, which is convenient for netizens and can save more time.

Fourth, determine the directory structure of the website.

The directory of the website refers to the directory you created when you set up the website. For example, when building a website with frontpage98, the root directory and images subdirectory are established by default. The quality of the directory structure does not have much feeling for visitors, but it has an important influence on the uploading and maintenance of the website itself and the expansion and transplantation of the content in the future. Here are some suggestions for establishing a directory structure:

1. Don't store all files in the root directory, which will cause confusion in file management.

You often don't know which files need to be edited and updated, which useless files can be deleted and which are related files, which affects work efficiency. In addition, the upload speed is slow. The server usually creates a file index for the root directory. When you put all the files in the root directory, even if only one file is uploaded and updated, the server needs to search all the files again and create a new index file. Obviously, the larger the number of files, the longer the waiting time. Therefore, reduce the number of files stored in the root directory as much as possible.

2. Establish subdirectories according to the column contents.

The establishment of subdirectories, first according to the main menu. For example, an enterprise website can establish a corresponding directory according to company profile, product introduction, price, online order and feedback contact information. Other small columns, similar to what's new, have more friendly links, and need to be updated frequently, can establish independent subdirectories. And some columns with strong correlation that don't need to be updated frequently, such as: about this site, about webmaster, site experience, etc. , can be merged into a unified directory. All programs are generally stored in a specific directory. For example, CGI programs are placed in the cgi-bin directory. It is also best to put all the contents that need to be downloaded in one directory.

3. Establish an independent picture directory under each main column directory.

It is most convenient to establish an independent image directory for each main column. The images directory in the root directory is only used to put pictures of the home page and some secondary columns.

4. The level of the directory should not be too deep.

It is suggested that the level of the directory should not exceed level 3, which is convenient for maintenance and management.

5. Don't use Chinese catalogs.

6. Don't use long directories.

Verb (abbreviation for verb) determines the link structure of the website.

The link structure of a website refers to the topological structure of links between pages. It is based on directory structure, but it can cross directories. There are two basic ways to establish the link structure of a website:

1, tree link structure

Similar to the directory structure of DOS, the home page link points to the first-level page, and the first-level page link points to the second-level page. When browsing this link structure, one level goes in and one level goes out. The advantage is that the organization is clear, and tourists clearly know where they are and will not get lost. The disadvantage is that the browsing efficiency is low, and the sub-page under one column must bypass the home page to reach the sub-page under another column.

2. Star link structure

Similar to the link of a web server, there is a link between each page. The advantage of this link structure is that it is easy to browse and you can reach your favorite page at any time. The disadvantage is that there are too many links, and it is easy for visitors to get lost and not know where they are and how much they have seen.

These two basic structures are just ideal ways. In the actual website design, they are always mixed to achieve the ideal effect. A better scheme is to use a star link structure between the home page and the first-level page, and a tree link structure between the first-level and lower-level pages.

Sixth, design the overall style of the website.

Style is abstract, which refers to the comprehensive feeling that the overall image of the website gives visitors. This "overall image" includes CI (logo, color, font, slogan), layout, browsing mode, interactivity, words, tone, content value, existence significance, site honor and many other factors. For example, we think Netease is approachable, Disney is lively, and IBM is professional and serious. These are websites for people.

Different feelings left behind.

The unique style makes this website different from other websites. Or color, or technology, or interactive way, can make visitors clearly distinguish that this is unique to your website. For example, the black and white of New Century Network and the unique framework of Netease Wallpaper Station, even if you only see one page, you can see which website it belongs to.

Style is human. Through the appearance, content, text and communication of a website, the personality and artistic conception of a website can be summarized. It is gentle and elegant, persistent and enthusiastic, lively and changeable, and laissez-faire. Just like the "bold school" and "graceful school" in poetry, we can compare websites with people's personalities. How to build a website style? We can divide it into the following steps:

1. Make sure the style is based on valuable content.

A website with style but no content is like a pillow embroidered with a bag of grass, like an arrogant but illiterate person. You must first ensure the quality and value of the content, which is the most basic.

2. You need to thoroughly understand what you want the impression of the website to give.

You can clear your mind from these aspects:

A. If you only use one sentence to describe your website, it should be: ()

Reference answer: creative, professional, with (technical) strength, aesthetic feeling and impact.

B. When you think of your website, the color you can associate is: ()

Reference answer: passionate red, fantasy sky blue, smart golden yellow.

C. When you think of your website, you will think of the following picture: ()

Reference answer: a morning paper, a Ferrari sports car, a crowded square and a grocery store.

D. If the website is a person, his personality is: ()

Reference answer: mature middle-aged, wild and unrestrained cowboy, confident and honest entrepreneur.

E. As a webmaster, you should give the impression that: ()

Reference answer: dedication, earnest devotion, depth, responsibility, innocence, frankness and gentleness.

F. make an analogy with animals. What does your website look like most: ()

Reference answers: cat (mysterious and noble), eagle (sharp-eyed), rabbit (smart and sensitive), lion (confident and authoritative)

G. What do visitors think distinguishes you from other websites? ()

Reference answer: reliable, the fastest information and convenient communication.

H. The feeling of tourists' communication and cooperation with you is: ()

Reference answer: teachers and students, colleagues, friends, young and old.

You can fill in an answer yourself first, and then let other netizens fill it in. The results of the comparison will tell you: the gaps, weaknesses and areas that need improvement in your website.

3. After making clear the impression of your website, I began to work hard to establish and strengthen this impression.

After the second step of "quantifying" the impression, you need to further find out what is the most distinctive, that is, what best reflects the style of the website. And take it as the characteristics of the website to focus on strengthening and promoting. The following practices can be used for reference:

(1) Try to put your logo on every page. Or a header, or a footer, or a background.

(2) Highlight your standard color. Try to use the same color as the standard color for the link color of the text, the main color of the picture, the background color, the border and other colors.

(3) Highlight your standard font. Use uniform standard fonts in key titles, menus and pictures.

(4) Think of a catchy slogan. Put it in your banner, or put it in an eye-catching position to tell everyone that the characteristics of your website are ...

(5) Use a unified tone and person. Even if it is maintained by many people, readers should feel that it was written by the same person.

(6) Use a unified picture processing effect. For example, the direction, thickness and ambiguity of the shadow effect must be consistent.

(7) Create a unique symbol or icon of a website.

(8) Use lace, lines and dots designed by yourself.

(9) Show the honor and successful works of your website.

(10) Tell your true stories and thoughts to netizens. The formation of style is not fixed at one time. You can constantly strengthen, adjust and modify it in practice.

Seven. Summary:

Website design is full of infinite charm, and one article alone cannot exhaust the mystery. This design idea may not be completely suitable for every designer, nor may it be completely suitable for the actual situation of various designs, so it should be a good idea. Different people have different opinions. I hope more excellent websites will come from you and me. Please criticize and correct the mistakes in the article.

Eight. philology

1, Techniques and Examples of Making Web Titles-Lu-Tsinghua University Publishing House

2.FrontPage 2000 from entry to mastery-Translated by Cheng Dong and others-Electronic Industry Press

3. Website Usability Design Jakob Nielsen- People's Posts and Telecommunications Publishing House

4. The golden combination of website architecture and artists-Tianlan Studio-People's Posts and Telecommunications Publishing House

5. Webpage Design and Website Development-Full Practice of HTML Webpage Making and Website Development-Wu-Aviation Industry Press

6. Advertising production-Fan Zhiyu-People's Posts and Telecommunications Publishing House

Point 1: Determine the theme of the website.

To be a website, the first thing to be solved is the content of the website, that is, to determine the theme of the website. American PC magazine rated 100, the top famous websites in the United States in 1999, as the top ten themes: category 1: online job hunting; The second category: online chat/instant messaging/ICQ; The third category: online community/discussion/mailing list; The fourth category: computer technology; Category 5: Web page/website development; The sixth category: entertainment websites; The seventh category: tourism; Category 8: reference/information; Category 9: family/education; Category 10: Life/Fashion. You can refer to the above classification and continue to subdivide. If you are interested in some aspects or have a lot of information, you can also do something that interests you. On the one hand, you can have your own opinions and make your own characteristics; Neither of them will feel bored or overwhelmed when making websites. Interest is the motivation to make a website. Without creative enthusiasm, it is difficult to design excellent works.

For the choice of content theme, it should be small and precise, and the theme positioning should be small and precise. Don't try to make an all-encompassing website, which will often lose the characteristics of the website, bring high-intensity labor and make it difficult to update the website in time. Remember: there is only the first online, not the second!

Point 2: Choose a good domain name.

A domain name is the name of a website on the Internet. A pure information service website without product promotion, all the value of its construction is condensed in its website domain name. Without this domain name, all previous work will be lost.

Nowadays, many personal websites rely on free personal space, and their domain names also depend on free domain names, such as Netease's virtual domain name service. In fact, this is very unfavorable for the promotion and development of personal websites, not only because the window it opens "in time" hinders the viewer's line of sight and goodwill, but also makes people know that it is a personal website at a glance, which also hinders the transmission speed of web pages. So, from my personal point of view, first of all, spend some money to register a domain name. Independent domain name is the first wealth of personal website. Make the domain name vivid, simple and easy to remember.

Essentials 3: Master networking tools.

The development of network technology has driven the development of software industry, so the tools and software used to make web pages are becoming more and more abundant. From the most basic HTML editor to the very popular Flash interactive web page making tools and various web page making tools, the following are several representative web page making tools:

(1)HTML editor. Although the HTML code is very complex, and it takes a lot of time to edit and debug, it is still favored by senior web page producers because of its stability, extensive support and the ability to create complex page effects. There are many editors to choose from at present. These editors widely support complex page creation and advanced HTML specifications, and professional HTML editors such as Hotdog are widely used.

(2) What you see is what you get, fckeditor. Microsoft Frontpage, as a representative, has the same operation interface as Word. Operators who are familiar with Word functions can easily compile web pages with a little training. Moreover, Frontpage can also parse the HTML source code of web pages and provide preview support. However, some special display functions of Frontpage cannot be realized in other non-IE browsers. Therefore, Frontpage is a tool software that is very suitable for beginners and intermediate web page makers.

Flash interactive web page making tools produced by Macromedia are very popular now. This is a very powerful interactive vector multimedia web page making tool. Can easily output all kinds of animated web pages, it does not require particularly complicated operations, but also smaller than JAVA! But its animation effect, interactive effect and multimedia effect are excellent. You can also pack Mp3 music, fill in forms and so on. In Flash animation. Moreover, because the webpage file compiled by Flash is much smaller than the ordinary webpage file, the browsing speed is greatly accelerated. This is a very suitable tool for making dynamic web pages.

In addition, personal website producers need to know the HTML4.0 specification of W3C, the basic knowledge of CSS cascading style sheets, javascript and VBScript. You should also have a proper understanding of some commonly used scripting programs such as ASP, CGI and PHP. You should also be proficient in using graphics processing tools, animation tools and vector drawing tools, and partially understand the basic usage of various graphics and image animation tools. You also need to be proficient in using FTP tools and have corresponding software, hardware and network knowledge.

Of course, the Internet is still a free database. Making a web page requires all kinds of buttons, backgrounds, graphics and pictures. If you want to do all this by yourself, it will be a waste of time and money, and you also need powerful graphics and picture making techniques. Therefore, in order to save these troubles, website producers can download all kinds of beautiful and practical pictures, buttons, backgrounds and other web materials from the Internet.

The fourth point: determine the website interface.

Interface is the first impression a website gives visitors, which often determines the popularity of the website. When determining the interface of the website, we should pay attention to the following three points:

(1) arrangement of columns and plates

Building a website is like writing a paper. First of all, you must list the topics so that the theme can be clear and the level can be clear. The most common mistake that novices make in website construction is: start making immediately after determining the theme, without reasonable planning. As a result, the website structure is unclear, the directory is complex and chaotic, and the layout of the plate is chaotic. Therefore, not only visitors are confused, but also producers themselves find it difficult to expand and maintain the website. Therefore, we must consider the arrangement of columns and plates before making web pages.

After the theme of the website is determined, it is necessary to sort out the collected information reasonably. For example, put some of the most attractive content in the most conspicuous position or dominate the layout. The essence of a column is the outline index of a website, and the index should clearly show the main body of the website. When you do a column, you should think carefully and arrange it reasonably. In the column layout should pay attention to is:

● Delete columns irrelevant to the theme as much as possible;

● List the most valuable content in the website on the column as much as possible;

● Arrange columns from the perspective of visitors as much as possible to facilitate visitors' browsing and inquiry; Auxiliary content, such as site introduction, copyright information, personal information, etc. , don't put it in the main column, so as not to dilute the theme.

In addition, the layout of the plate should also be arranged and divided reasonably. The concept of plates is bigger than columns, and each plate has its own columns. For example, the website of www.enet.com.cn ENET Silicon Valley Power is divided into news, products, games, colleges and other sections, and each section has its own main column. Generally speaking, the content of personal site is less, as long as it is divided into two columns, and there is no need to set up a section. If it is necessary to set up a board, you should pay attention to:

● Each plate should be relatively independent;

● Each plate should be interrelated;

● The content of each section should focus on the theme of the website;

② Directory structure and link structure

The directory of the website refers to the directory created when the website is established. For example, when building a website using Frontpage, the root directory and the Images subdirectory are created by default. The structure of the directory is an easily overlooked problem. Most webmasters create subdirectories at will, without planning. The quality of the directory structure does not have much feeling for visitors, but it has an important influence on the maintenance of the website itself and the expansion and transplantation of the content in the future. Therefore, when establishing the directory structure, we should also make careful arrangements, such as:

● Don't store all files in the root directory. Some website makers put all the files in the root directory for convenience. This will easily lead to: file management confusion, which files need to be edited and updated, which useless files can be deleted and which are related files, which will affect work efficiency; When the upload speed is slow, the server will generally establish a file index for the root directory. If all files are placed in the root directory, even if only one file is uploaded and updated, the server needs to search all files again and establish a new index file. Obviously, the larger the number of files, the longer the waiting time.

● Establish subdirectories according to column contents. The establishment of subdirectories, first according to the main column. There are many friendly links, and you can set up independent subdirectories if you need to update them frequently. And some highly relevant columns that do not need to be updated frequently, such as website introduction and webmaster information, can be merged into a unified directory. All programs are generally stored in a specific directory, such as CGI programs in cgi-bin directory. It is best to put all downloaded contents in one directory for easy maintenance and management.

● Establish an independent image directory under each main directory. Generally speaking, there is a default picture directory under the root directory of a site. It is not convenient to store all the pictures in this directory, for example, when deleting columns, the management of pictures is quite troublesome. Therefore, it is very convenient to establish an independent image directory for each main column. The reason is simple, that is, convenient maintenance and management.

Other things to note are: the level of the directory should not be too deep, and should not exceed level 3; Don't use Chinese directories, which may make it difficult to display the website correctly; Don't use a directory that is too long, because a directory name that is too long is not easy to remember. Try to use meaningful directories for easy memory and management.

The link structure of a website refers to the topological structure of links between pages. It is based on directory structure, but it can cross directories. Figuratively speaking, each page is a fixed point, and a link is a connection between two fixed points. A point can be connected with one point or with multiple points. More importantly, these points are not distributed on a plane, but exist in a three-dimensional space. Generally speaking, there are two basic ways to establish the link structure of a website:

● Tree link structure (one-to-one), similar to the directory structure of DOS. The home page link points to the main page, and the main page link points to the secondary page. When browsing this link structure, it is clear at a glance that one level enters and one level exits. Visitors clearly know where they are, and they won't "don't know where they are", but browsing efficiency is low. Subpages under a column must return to the home page.

● Star link structure (one-to-many), similar to the link of network server, with links between each page. Browsing is more convenient and you can reach your favorite page at any time. However, because there are too many links, it is easy for visitors to get lost and don't know where they are and how much they have read.

Therefore, in the actual website design, these two structures are always mixed. The website hopes that visitors can not only reach the page they need conveniently and quickly, but also know their position clearly. Therefore, the best way is to use a star link structure between the home page and the first-level page, and a tree link structure between the first-level and second-level pages. The design of link structure is a very important part in the actual web page production, and what kind of link structure is adopted directly affects the layout of the page.

③ Conduct image design.

The design of the website can start with the following points:

● Design the website LOGO. LOGO refers to the logo of the website, which can be Chinese and English letters, symbols, patterns and so on. Logo design creativity should come from the name and content of the website. For example, the representative figures, animals and plants in the website can be used as blueprints for design, which can be cartoonized or artistic; Professional websites can be marked with representative projects of this major. The most common and simplest way is to use the English name of your website as the logo. By using different fonts, letter variants and letter combinations, you can easily make your own logo.

● Design website colors. The first impression of the website comes from visual impact. Different TINT has different effects, which may affect the mood of tourists. "Standard color" refers to the color that can reflect the image and extended connotation of the website, and should be used in the logo, title, main menu and main color block of the website. Give people a sense of unity as a whole. As for other colors, they can also be used, but they can only be used as embellishment and foil, and they must never usurp the role of the master. Generally speaking, there are no more than three standard colors for a website, and too many will be dazzling. Colors suitable for standard colors of web pages are: blue, yellow/orange, black/gray/white.

● Design website fonts. Like standard colors, standard fonts refer to unique fonts used for logos, titles and main menus. The default font of general web pages is Song Ti. In order to reflect the uniqueness and unique style of the website, you can choose some special fonts according to your needs. Producers can choose more suitable fonts according to the connotation expressed in their websites. It should be noted that the use of non-default fonts can only be in the form of pictures, because it is very likely that there is no special font installed in the browser computer, so the hard design and production may be in vain.

● Design website slogans. It can also be said that it is the spirit, theme and center of the website, or the goal of the website, which can be highly summarized in one sentence or one sentence. Using powerful words and expressions to summarize the website and publicize it can get better results.