How to write 50 historical advertising slogans?

Good advertising language is the eye of the brand, which is of extraordinary significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world-class advertising slogans build world-class brands. Nestle Coffee: It's delicious. This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever. M&M chocolate: only soluble in the mouth, not in the hands. This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while. Pepsi-Cola: The Choice of a New Generation In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They found the market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions. Volkswagen Beetle: It's best to see the big from the small. In the 1960s, the American automobile market was dominated by large cars. When the Volkswagen Beetle first entered America, there was no market at all. Bernbach once again saved the Volkswagen Beetle, and put forward the idea of "Think Small", using the power of advertising to change the American concept and make Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market. Nike: just do it Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining. Nokia: People-oriented technology "People-oriented technology" seems not to have been first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, which truly embodies the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful because it has substance in words. De Beers Diamonds: Diamonds last forever. Facts have proved that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling. As the second largest coffee brand in the world, Mai. Unlike Nestle, McBride has a better sensory experience. Although not as straightforward as Nestle's, it is in line with the artistic conception when tasting coffee. At the same time, it combines the mellow taste of McBride coffee with inner feelings and can stand the test. IBM: a universal solution. This provocative slogan was put forward when the blue giant was in the trough, hoping to become not only a veritable multinational enterprise, but also a truly one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider. Kodak: As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology needs no further explanation. Kodak will take photos with a better life to remind people of the happy event in their lives, so please use Kodak film, which is exactly what Kodak wants. Shan Ye Piano: Children who learn piano will not go bad. This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect. Maxwell Coffee: Good things should be shared with good friends. This is the advertising slogan for Maxwell Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the advertising slogan has been deeply rooted in people's hearts, Maxwell had to combine coffee with friendship from the perspective of emotion, which won the recognition of consumers in Taiwan Province Province, so Maxwell successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing coffee with their friends, which is really good. Remy martin XO: As soon as remy martin opens up, good things will naturally come to the distinguished remy martin, which is beyond the ordinary people's enjoyment. Therefore, drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, good things will come. With such auspicious "divination", who doesn't want to drink remy martin? Deer whisky: If you feel comfortable, you will find it everywhere. In the advertisement of deer whisky, the guy with deer head always looks elegant, because he often drinks deer whisky, which is enough to make you envy. Enjoy deer whisky, and you will feel comfortable. The power of attack is often more effective than accurate description. Dove Chocolate: The classic creaminess lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play. Coca-Cola: forever Coca-Cola, unique and delicious. In the carbonated beverage market, Coca-Cola always gives up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola will be changed every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

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