The carrier of corporate culture is

The carrier of corporate culture refers to the media and communication tools that carry and spread corporate culture in various materialized and spiritual forms, and is an important way and means for the formation and dissemination of corporate culture.

Corporate culture carrier content

Its contents mainly include:

1. Organization carrier refers to the enterprise that exists as a whole organization, various formal and informal organizations within the enterprise and all employees of the enterprise.

2. The internal environment of an enterprise refers to the external environment and the internal environment. Such as factory capacity, factory appearance, living and welfare conditions, interpersonal atmosphere.

3. Cultural facilities refer to educational facilities, cultural venues and sports and entertainment facilities.

4. Cultural activities refer to entertainment, sports, competitions, intellectual and interesting activities.

5. Cultural media refers to products, trademarks, advertisements, factory newspapers, factory emblems, factory songs, factory training, factory clothes, radio and television.

Detailed introduction of corporate culture carrier

Corporate culture is the fifth management resource after people, money (capital), things (materials) and knowledge, and a good corporate culture is a valuable asset. However, this precious wealth of corporate culture is not naturally generated, and it must be manifested in the production and operation practice of enterprises through certain material entities and means. For this material entity and means, it is the carrier of corporate culture.

The carrier of corporate culture is the representation of corporate culture, which is reflected in the structure of corporate culture and spiritual culture and reappears in institutional culture, behavioral culture and material culture, but it does not mean corporate culture.

Classification of corporate culture carriers

There are many carriers of corporate culture, which can be roughly divided into two categories: the carrier of corporate internal culture and the carrier of corporate external culture.

Internal corporate culture carrier

The carrier of enterprise internal culture is mainly the carrier of various enterprise cultures that educate employees, which can be divided into two types: material culture carrier and behavior culture carrier.

Material and cultural carriers include: corporate culture rooms, clubs, libraries, corporate publications, corporate websites, corporate uniforms, corporate billboards, corporate propaganda slogans, etc.

The carriers of behavioral culture include: cultural and sports activities, literary evenings, training, commendation meetings, staff salons, president reception days, various associations and seminars organized within enterprises, etc.

External corporate culture carrier

External corporate culture carrier is the corporate culture carrier to publicize corporate image and word of mouth to the external public. For example, CI image innovation press conference, new product launch conference, corporate sponsorship activities, corporate public service advertisements, writing news reports, providing research results to professional institutions, organizing or participating in social welfare activities, participating in industry exhibitions, receiving the public and study groups to visit enterprises, etc.