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How to learn how to do business (how to make business bigger by selling pork)
Bian Xiao of this station replied:
There is a saying in the Dojo where you learn to do business: "Doing business is three points, and speaking is seven points. Doing business is inseparable from excellent eloquence most of the time. Whether it is selling products, business negotiations or other social occasions, glib businessmen are always very popular. For those who work hard in business, mastering good speaking skills is a necessary skill. In this respect, Jack Ma, the founder of Alibaba, is the best representative, and his eloquence is the envy of countless businessmen.
When learning to do business, you must be able to speak to your liking and satisfy each other's psychological needs with good words and praises. In this way, the other party will "repay you" with real money. Listening to good words is the psychological characteristic of most people, and it can also be said to be a kind of human nature. The people you can meet in business are no exception, whether they are customers, partners, distributors or even your competitors. When communicating, say more compliments, do what you like, and give gold to each other's face, which can not only meet each other's psychological needs, but also achieve their own business goals. Why not kill two birds with one stone?
Talking about business is essentially cooperation. How to turn the intention of cooperation into reality depends on your ability to convince others. However, the IQ of anyone who enters the business field will not be too low. Therefore, you must master enough persuasion skills. Persuasion methods can be different, and you can use them flexibly, but please remember that the key to persuasion is to be able to put words into each other's hearts.
How to learn how to do business 1:
answer
1.
Home delivery and order collection: for old customers, book in advance, accept orders, get sports cars and deliver them in a small area.
2.
Monopoly surrounding restaurants, provide meat regularly and regularly every day, and classify it.
3.
Increase customers such as canteens, roasted meat shops and restaurants through preferential rebates.
4.
Develop and process products, such as sausages, minced meat and bacon. More 6 articles
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How to learn how to do business Viewpoint 2:
How to learn how to do business Viewpoint 3:
How can we do a good job in sales? There are two aspects here: first, as an enterprise, how to do a good job in sales, there are so many leaders present, I dare not talk about this issue. The second is how to do a good job in sales. Today, as a grassroots salesperson, I will discuss with you how our salespeople should do a good job in sales from the perspective of salespeople. Edison once said, "There is no real genius in the world. Genius is 99% perspiration+1% inspiration; Yolanda, the famous god of marketing, said: "The success of sales is 99% effort+1% skill;" Joe girard's 76 golden rules also said: "The success of sales is 99% diligence +0% luck. There is no denying that they are all successful people, so what they say makes sense. From these three sentences, we can see that any success has a price, which requires us to pay a lot, and inspiration, skill and luck are also indispensable factors for success. After careful consideration, we can draw the following formula: sales success = diligence+inspiration+skill+luck. Do you agree with this formula? Then how to do a good job in sales has the answer: first, diligence. If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day. This sentence is very well said, "Can diligence make up for it?" Diligence is reflected in the following aspects: First, study hard and constantly improve and enrich yourself. 1. Learn about the products you sell, the industry and similar products. Only by knowing ourselves and ourselves can we appear in front of customers as "professional salespeople" and win their dependence. Because we also feel that when we go shopping, or when others recommend products to us, if the other person is ignorant or has a little knowledge, there is no doubt that we will discount what we want to buy and the impression of this person. When we go to see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China mobile communication expert, Jiuwangmu pants expert and Tai Fang kitchen expert. Our customers are the same. They want a "professional salesperson" to stand in front of them, so that they will accept us as a person and our company and products. 2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should keep learning. For example, how the Houston Rockets won or lost in the NBA recently, Yao Ming's performance, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. There are many things to talk about at work, so you won't be disturbed by him. The work will be finished in a few minutes. What should we do when we finish? We can't be cold We can talk to him about anything he likes. 3. Learn management knowledge. This is self-improvement, and we can't always stay at the current level. You should manage the customers in this market. What is the customer? This is our God. In other words, they all work for us. If they manage well and give us more serum, our sales performance will rise. Second, frequent visits. Must have the spirit of hard struggle. Business people are "copper head, iron mouth, rubber belly and scud" 1. "Copper head often hits the wall, but it is not afraid to touch it, but dares to touch it. 2. "Iron mouth dares to talk. Talking is not the same as talking. Being able to talk means that this person likes to talk and talk endlessly; But knowing how to speak means that the content is small and to the point, so we should dare to speak and speak at the same time. 3. "Rubber bellies are often laughed at and suffer indignities, so learn tolerance and self-regulation. 4. "Needless to say, Scud is the" leg suit "in Qin Liu. And take prompt action. If the customer calls you with questions, you must arrive as soon as possible, and we will knock before he puts down the phone. The advantage of frequent visits is to keep a good relationship with customers, so that he won't forget you if he doesn't go for a few days. Even if you can't go in person, call him to impress him. In addition, we should arrange the itinerary to realize how to save time and effort and improve work efficiency. Third, use your head diligently. It is to think hard, encounter a difficult problem, think carefully about the root cause of the problem, and then make a solution according to the evidence. There are often some illusions in sales work: sometimes customers look very good and refreshing, which makes you walk away happily, but if you wait, there is no news. Sometimes the surface is very unfriendly to us and even drives us out, so we may be afraid to visit again. This is because we don't know what the reason is, so we must calm down and think calmly to avoid being misled. Fourth, communicate diligently. People often say: "The authorities are obsessed, so we should often communicate our own market problems with leaders and colleagues. Other people's markets may also exist. Learn how they solve these problems. Perhaps through the guidance of leaders and colleagues, you will suddenly realize and find a solution to the problem and improve it together. " Fifth, sum up frequently. Only by summarizing can we improve. Whether it is success or failure, its experience and lessons are worth summing up. Successful experience can be transplanted, and the lessons of failure will not make us repeat the same mistakes. Second: inspiration. What is the inspiration? Inspiration is creativity and innovation. If you want to do a good job in sales, you can't stick to the rules. You need to break the traditional sales thinking and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1. was blocked when talking with customers about buying goods. Suddenly, I learned that my client was ill or my relatives and family members were ill, and I was inspired. I'll buy something to express my condolences, so as to break the deadlock. The customer's initial refusal may change his attitude towards buying goods. 2. Product lead-in period: When the promotion was blocked, I suddenly learned that other manufacturers were holding a press conference. The inspiration came, so we might as well hold a press conference. When I was shopping, I saw that the shoe seller had a shoe rack. Here comes the inspiration. Call the epidemic prevention station and tell them that they were bitten by a dog. Do you have serum? As soon as they hear that someone wants to buy it, they may buy it. Third: skills. What are the skills? It is the method and the sales skills throughout the whole process. We face all kinds of customers, and we must adhere to one principle: first, we will do what we like; The second is to rescue Zhao from Wei; The third is soft grinding and hard foaming. There are three main stages in communication with customers: 1. Before the visit: 1. Make a plan before the visit. The advantage of this is that only when you have a plan can you have a coping strategy in the interview, because sometimes the improvisation strategy on the spot is very successful. Only by thinking about the possible obstacles in advance and preparing the elimination plan in advance can we reduce the communication obstacles. If you think carefully in advance, you can zoom freely when you make changes on the spot to avoid panic. If you are fully prepared, your self-confidence will be enhanced and your psychological stability will be relatively stable. 2. The content of the previous plan. Determine the best access time. If you want to invite customers to dinner, you'd better arrive half an hour before work. If you don't want to invite them to dinner, you'd better go early and come back early. Set the goal of this visit. What purpose do you want to achieve through this visit, to enhance emotional communication or to promote customers to purchase goods? Predict possible problems and solutions. Prepare relevant information. Remember whether there are any problems left over from the past and solve them this time. Second, the visit period: 1. Look at our sales behavior from the customer's point of view. From the point of view of sales staff, the purpose of our visit is to promote products, while from the point of view of customers, we regard customers as "targets". The purpose of the visit is mainly to exchange interest with customers. Don't just introduce the product itself, but pay attention to the benefits it brings to customers. In this way, the psychological acceptance of customers will be greatly increased, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customers have different needs. Every customer's situation is different, and their needs and expectations are naturally different, so we should collect information, investigate and understand their needs before visiting, and then prescribe the right medicine. Let's introduce the FAB rule in communication. When using this rule, FFewtureAAdvantageBBentfit should remember that only by clearly pointing out the benefits can we impress customers. From the standpoint of selling products, it is easy to think that customers must care about the characteristics of products and always try their best to tell the characteristics of products one by one to convince customers. In fact, the interests of products are what customers care about, so please remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise it will not leave a deep impression on customers. Iii. After the visit: 1. Be sure to do a post-interview analysis. Take some time to do it, compare the results after the visit with the plan before the visit, and see which goals have been achieved and which ones have not. Analyze the reasons why the goal has not been achieved and how to achieve it. From the customer's point of view, rethink the feelings of visiting and what is not good enough. Analyze whether your attitude and behavior during the visit have contributed to the customers. Further thinking, in order to do it more effectively, what aspects do you need to make better improvements? 2. Take improvement measures. It's not enough just to do analysis. We should actively take improvement measures to improve our own shortcomings and weaknesses in order to improve better.
How to learn how to do business Viewpoint 4:
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