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When 42-year-old Ronaldinho was once in deep prison, he became the "king of prisoners" in Paraguay prison. When 40-year-old Adriano was built in a slum in Rio, their big brother Ronaldo became the cover of Forbes in a suit. When football is no longer their whole life, when athletes' savings can't support their luxurious life, only Ronaldo will let Qian Shengqian.

The three of them live in similar circumstances. Teenagers grew up in slums and got out of the life of drugs and crime by football. They have become the absolute core of European giants and earned a lot of money. Many South American stars went bankrupt, not just Ronaldinho and Adebayor. Why can Cristiano Ronaldo re-plan a road?

According to statistics, after more than 60% professional football and basketball players retired, they fell from over 100 million yuan to bankruptcy in just five years because they didn't understand asset management.

20 1 1 When "alien" Ronaldo retired, his net worth was $240 million. Seven years later, his net worth has soared to $570 million.

How did he do all this?

C Ronaldo has a nickname called President, because besides playing football, he also has his own CR7 brand, but the first generation of President Luo.

His road to financial management originated from 1998. In the summer when France was lost, he behaved strangely in the final. He was once scolded for being difficult to go out in Brazil, and he became more anxious about his career: if his future state is not there, or his injury makes him retire early, how can he ensure his life and that of his family?

At the age of 22, he began to take care of his business and asked his family to take care of it. The nightclub opened in Rio de Janeiro was once very popular, and he also opened a wealth management company in Milan to help some players manage their assets. ...

9ine once owned soccer stars such as Neymar, Fa Erkao and Lucas Junior, and even drivers such as Barrichello, UFC champion Silva and sports stars such as MMA and Texas Hold 'em.

In an interview with the Brazilian newspaper Economic Value, Ronaldo said that he "didn't know how to invest", so he was "very conservative" and only invested a small part of his personal property in the stock market and other related fields.

Instead of making financial investments, he invested his money in safer real estate. 20 14 During the World Cup in Brazil, Cristiano Ronaldo rented a luxury villa in Rio to the then FIFA President Blatter, and the rent reached 500,000 euros in just one month.

This is just a part of his real estate around the world. Ronaldo has his own football school, athlete rehabilitation physiotherapy center and football-related real estate projects.

Starting from 20 15, he and his partner Carlos Wei Ze established the Ronaldo Football School in Beijing. In 20 17, another Ronaldo football school was established in Sichuan, and he also vowed to open 30 football schools in China.

"Apart from commercial factors, mainly considering that there are a large number of football fans and athletes in China, the government and people now attach great importance to football. I hope my teaching methods can contribute to the development of football in China. " Obviously, aliens can't understand China football.

Ronaldo's most famous commercial activity in China is Golden Voice advertisement.

Since 2003, the honest alien Ronaldo has been broadcast live on TV for several years, playing football and giggling with a golden voice.

That summer, when Real Madrid superstar China visited, the cloud of SARS had not completely dispersed. At the beginning of a friendly match, a group of nurses surrounded the stars of Real Madrid with flowers. It was not the heartthrob Beckham or the team captain Raul who received the most flowers, but the simple Cristiano Ronaldo.

His popularity in China made Jiang Peizhen, chairman of Golden Voice, see business opportunities. She bribed Ronaldo's agent, who told him that he would have dinner with "an entrepreneur friend" that day. As a result, he was inexplicably put on a jersey with the same tone as the Brazilian national team, and only a few big words "Golden Voice" were written on his chest.

He was asked to do several actions, took photos and received an appearance fee of 300 thousand dollars. At that time, Jiang Peizhen said it would be used for internal publicity. As a result, the advertisement was put in 2007, and they found Kaka to speak for them.

Ronnie was very angry. He once wanted to sue Kim, but there was no evidence. In a rage, he fired his agent and re-established an economic team that could guarantee his own interests and business value.

"My greatest success is to choose a professional team instead of throwing everything to family or friends who don't understand at all."

With a professional brokerage team, Ronaldo did not ignore it, but participated in the team's decision-making as much as possible. "I've heard a lot about the bankruptcy of stars. To be honest, I am really scared and determined to study as much as possible. " He once said.

He will communicate with his team, at the same time, he will continue to learn business knowledge. When he moved to Real Madrid, Ronaldo learned a lot from the most commercialized club in the world. He often chats with club president florentino, and even Lafayette feels strange: "I have never seen a player so curious about numbers and processes."

During the 20 14 World Cup in Brazil, Nike launched a famous advertisement "The Last Battle". Ronnie became the leader who summoned players to fight against clones. According to his fame in Brazil, Pele, romario and others can actually play such a role, so why Cristiano Ronaldo?

Because he is Nike's lifelong spokesperson, when signing the contract, he spent three hours asking and understanding every sentence in the contract, and then he personally participated in the formulation of promotion and marketing plans every year.

Such a thing made Ronaldo a great success on the football field. After retirement, he met martin sorrell, president of WPP, the world's largest communication group. He often went to study business secrets and went to London to study English and finance for a while. At the same time, the establishment of 9ine can not be separated from the help of WPP.

There are many enterprises under his name, and at the same time, he has expanded his business map through equity participation and cooperation, such as wine, supermarket, gym, real estate, racing, player economy and e-sports. ...

In an interview with The New York Times, he admitted that he earned much more money after retiring than when he played football.

As early as 20 17, Ronaldo set up his own e-sports club. He keeps embracing change and the emerging world. He acquired part of the shares of CNB, a Brazilian e-sports league team, and established the Oddz Network e-sports club with three partners.

He believes that e-sports is the future trend, and people will transfer their enthusiasm in the field of football to e-sports industry. Under the eyes of the whole world, Ronaldo sat in front of the computer for the first time, clumsily operating the mouse and keyboard, feeling the charm of another competition.

In addition to profligacy, South American stars go bankrupt for another important reason: illegitimate children. Because of their romantic nature, they tend to be merciful everywhere. Pele and diego maradona are both miserable, and Ronaldo is also romantic. His second wife once said that she had at least 200 women outside, but he didn't have an illegitimate child because he had a vasectomy on 20 10, but he didn't leave any seeds of love.

Now he has five children, but he is much less worried about illegitimate children competing for property.

If it is business to set foot in real estate and establish an e-sports team, then acquiring a football club is Ronaldo's initial intention on the football field. Of course, there must be commercial elements in it, but owning a world-famous football club is his ultimate dream.

In the 20 18 season, Cristiano Ronaldo acquired La Liga team Balado Lide and became the president of the club, which helped the team repay the debt of 25 million euros and transformed the stadium and training ground of the club. However, in the last game of 2020-202 1, the team was relegated, and Cristiano Ronaldo was on vacation in Formanta Island. The fans were quite angry at his behavior and even slogan "Cristiano Ronaldo is a sinner".

In February of 2002 1,1,he bought 90% of the shares of Cruzeiro, the parent team at the beginning of his career, and paid nearly 470 million yuan for it. From 1993 to 1994, he scored 56 goals in 58 games here, and was selected for the national team and participated in the World Cup for his outstanding performance in Cruzeiro.

Club President Sergio Rodriguez said: "Cruzeiro brought Cristiano Ronaldo to the world, and now Cristiano Ronaldo has opened the door to the world for the club."

At the same time, he also showed the ruthlessness as a businessman. In order to save money, he fired Eisenberg, his mentor, and drove away Fabinho, a veteran who played for 18 team, without even giving him a chance to reduce his salary. It all happened in less than 20 days after he became the owner of the team.

Ronaldo is no longer a young hero in the age of aliens. He changed from a superstar to a businessman. Since he was a teenager, he had to support his family. He said he had the obligation to manage himself, his money and his family a long time ago. He has met too many people who are used to spending money lavishly, and soon went bankrupt after retirement, and even became penniless in his later years. He didn't want to be that kind of person, and finally he became himself outside of football.