Audi's slogan of buying a car

I believe that how to make others easily remember a car, in addition to the handsome appearance, advertising is also a channel. As long as the advertisement is well played, the more people will remember it. So in the automobile industry, there are also many classic or wonderful advertisements that make people remember deeply. But if you want to talk about car advertising, you can't do without the brand Audi. Audi is a car manufacturer that all luxury car brands advertise.

Faced with the tit-for-tat of so many luxury car brands, Audi didn't panic at all and took them back one by one. For example, Audi's old rivals, Mercedes-Benz and BMW, are two luxury brands that Audi often takes, and their advertisements are also black. Even Jaguar, Alfa Romeo and Volvo have not spared Audi. Audi is also equivalent to Zhang Wuji on the top of the lamp, and it has to accept many sects.

Mercedes-Benz once advertised that a group of mafia were sitting on an old car. At this time, a beautiful woman appeared on the road. When all eyes were focused on the beautiful woman, a child with an Audi lollipop suddenly appeared on the road, and then it was too late to brake. Then a group of younger brothers braked with their feet. At this time, a Mercedes-Benz E-Class came behind, showing off a wave of Mercedes-Benz anti-collision early warning system and stopping the car perfectly.

This advertisement is also that Mercedes-Benz can't stop the car in the black Audi. If you buy a car, you still have to buy a Mercedes. The child with the "Audi" lollipop also appeared in the video. This advertisement can be said to have blackened Audi's opponent to pieces.

Moreover, BMW has also done many advertisements for black Audi, the most classic of which is the advertisement of BMW X 1. The content of the advertisement is like this. In the advertisement, BMW showed all the properties of X 1, such as waterproof, sports, speed and so on. BMW X 1 drivers are all young people who can play. At the end are four owners of an Audi Q3 covered with white cloth.

In fact, in addition to Audi's two old rivals, many luxury brands also like to spoof Audi, and Audi has also made many advertising counterattacks, including two very classic black advertisements.

The first advertisement was shot by Jason Statham, the protagonist in the film "Very Human Trafficking" co-produced with Audi. In the video, a thief rushed out, grabbed a Mercedes-Benz car, then ran into it out of control during the escape, then grabbed a BMW, but ran into a billboard out of control, and then a Lexus appeared, but the thief didn't even look at Lexus, then an Audi appeared, and then the thief drove in.

Audi also hacked three luxury brands in this advertisement, which is a perfect counterattack. In fact, Audi likes to pull several brands to black each other when advertising, among which Mercedes-Benz BMW is also the most black in Audi.

The second advertisement is also one of the most classic advertisements of Audi, and it is also a counterattack of Audi against its opponents. The content of the advertisement is like this. What do you need first to buy a car? Alfa Romeo's design sense? Or the comfort of Mercedes? Or the safety of Volvo? And the sportiness of BMW? What you want, only one car can achieve. Finally, the keys of these four cars are put together to form Audi's logo. Subtext: One car of mine has the characteristics of their four cars, so it can be said that Audi has got a big killer.

This advertisement, together with Audi's slogan, is linked to you, which is perfect. An advertisement hit back at these four luxury brands. However, when it comes to Audi's classic slogan, it is still the slogan of "breaking through technology and enlightening the future", which has always been Audi's slogan. These big characters can also be seen in many Audi advertisements, but I believe more people still want to see their torn advertisements. After all, such advertisements are more interesting.