10 The most influential slogan "Classic"

10 Ten most influential slogans: "Classic"

1. Practice is the only criterion for testing truth: this has been liberated in the 20 years of reform and opening up? Bulldozer? . All changes that will take place in China in the future are related to it.

Let some people get rich first: this is the widest and fastest slogan. Compared with the past? Taking class struggle as the key link? In terms of what? Let some people get rich first? what's up Centering on economic construction? The most popular expression

Only one good child: 1980 initiated the national policy of family planning, which created another condition for the rejuvenation of the Chinese nation and the happiness of the people.

4. Time is money: Does this brand-new value bring the rhythm of social life? Accelerate? . What followed was another sentence that matched this sentence:? Efficiency is life. ?

5. Long live understanding: It expresses people's desire to respect and tolerate various choices. Inspire contemporary China youth to mature.

6. Poverty is not socialism: today, in the face of a dazzling array of markets, we can finally comfortably say that socialism can be equated with wealth.

7. Science and technology are the primary productive forces: did it briefly appear in the 1980s? Is it better to make an atomic bomb than to sell tea eggs? This phenomenon has not stopped? Primary productivity? Infiltration

8. Development is the last word: in the spring of 1992, this sentence left by Deng Xiaoping in Shenzhen became the strongest voice of the times.

9. Integration with the international community: Under the general trend of global integration, this is an inevitable choice for a nation that strives for self-improvement.

10, rejuvenating the country through science and education: the dream of a strong country of the Chinese nation will be realized under this banner.

Top Ten Local Advertising Slogans in China

A China Lingqi brand men's wear: Men should be hard on themselves.

This is an earth-shattering news, really extraordinary, which shows that this fellow Ye Maozhong has been named? Ghost talent? It is worthy of the name. First-class advertising ideas, coupled with the wonderful interpretation of Kung Fu Emperor Jet Li, it is not surprising that this language is popular all over the country. Many werewolves like Ye Maozhong take this sentence as their motto, and always keep it in mind to remind them that it is not difficult to be a man.

Erwugu Dojo: non-fried, healthier.

In the advertisement, Chen Guobao flatly pushed aside the handed fried instant noodles and said firmly: I don't eat fried food. Is it healthier not to fry? . This grain Dojo? Healthy and green? This trump card challenges the whole industry after Yangshengtang. At that time, Yangshengtang launched a water war, stopped producing pure water and only produced natural water, which was attacked by the pure water industry group headed by Wahaha. Zong Houqing said angrily: Yangshengtang is engaged in unfair competition marketing planning, not successful marketing planning? .

This time, the edge ball of the grain Dojo is obviously much better than that of Yangshengtang, because fried food has long been designated as junk food in 2 1 century by the United Nations. Its arguments are richer and more powerful. When is the Yangshengtang? Is there no final conclusion yet? what's up Scientific experiment? But it is urgent to push it to 300 million children across the country, for what? Popular science? what's up Good wishes? .

Judging from the market performance of the grain Dojo, does the dichotomy rule the world? The first battle has been successful. In the words of Mr. Lu Changquan, a famous marketing management expert, it is the grain Dojo? Push your opponent aside and try to avoid competition and cut the market? .

Three Mengniu good milk at night: drink milk at night

Jack. In another book about positioning, trout suggested 22 eternal marketing principles:? Leadership rule is obviously the first rule in marketing. If you are not an industry leader, establish a new product category where you can become a leader. ?

Mengniu grasped this rule, positioned the milk as the milk to be drunk at night through the occasion positioning, distinguished it from its competitors, created a consumption concept, guided a consumption behavior, filled the mental blank of consumers' dairy consumption at night, and became the market leader of dairy consumption at night. Q: Can't you drink milk in the morning at night? Answer: nonsense. This is just a hint in my heart, the purpose is to dig out my unique selling point different from my opponent. At the same time, the success of good milk positioning at night lies in that the brand name directly conveys the concept of positioning.

In fact, as early as the last century in the European market, a kind called? After eight o'clock? Brand-new chocolate mint pancakes, through? What to do after eight o'clock has found a blank in consumers' minds, and clearly told consumers that they can enjoy this pancake after a relaxing dinner or on corresponding occasions. The success of positioning makes? After eight o'clock? 1987, it created 60 million francs in 83 countries and regions around the world.

The success of Mengniu's good milk at night also inspired its rivals. Isn't this introduced by Yili? Yili breakfast milk? .

Four good bones soup noodles: bone soup is a good noodle, and nutrition is not fooled.

In the past two years, super girls have been rampant and the epidemic has raged, causing men, women and children to have sex all day? Thumb movement? . No wonder? Super girl? Facing the public? Entertainment experience, interactive participation? A platform for power.

? Super girl? This influence has also spread to the marketing field. Entertainment marketing? 、? Experience marketing? 、? Grassroots marketing? Concepts such as. Of course, face-to-face advertising with consumers is certainly not far behind. Can it hold up? Entertainment banner? , will it? Humor in the end? .

This advertisement better embodies this point. Fan Wei, the hero of the advertisement, performed a series of tricks such as Kidnapping, Buying a Car, Kung Fu and Zhao Benshan on the stage of * *, which left a deep impression on the audience. When you think of Fan Wei, what do you think of? Senior cheat Lao Fan? , will he? Make a clear judgment on whether you have been fooled by years of experience? . Has he changed? Playing tricks on experts? Yes Published by him humorously? Bone soup can make noodles, but nutrition doesn't lie? , really.

Wu Bai's pork intestines rice rolls: the taste in memory

There is a famous Baijia Gaoji pork intestines powder snack in Chengdu, which has a long history, pure taste and good reputation.

The White House is very convenient for fans, and they know it very well. Borrow a boat to go to sea? Cleverly use the way of registering the existing brand assets of Baijia Gaoji? Edible starch and its products? With Baijia Gaoji as the registered trademark of the restaurant, Baijia trademark can't make a clear river, but also gain brand awareness and reputation in vain.

This advertisement does not forget the brand association, so that consumers can associate themselves with Baijia Gaoji? There is a memory that will never be forgotten, and there is an emotion that will never change. What is the taste of Baijia pork intestines rice rolls in memory? . Ladies and gentlemen, don't applaud. Feng Mu, the urchin, is anxious with you.

Ask hundreds of convenient fans why they are so powerful. If you know the boss Chen Chaohui, you will understand one thing or two: Advertisers are born with peers.

Liu Aokang Leather Shoes: Dreams come true.

Has "Zheng Da Art" started? Title? After entering the door, Zheng Da Group also tasted the sweetness of being the first to eat crabs, and then the name tide surged. In 2005, Mengniu was named? Super girl? It opened a new naming era.

Aokang Dream Theater is a successful title work. In the opening credits, who would have thought of Bi Fujian? Old and handsome? It will be so hot. The ratings of this program are rising steadily. Also related to Aokang leather shoes advertisement? Dream? Into it? Success has its own rules, and rules are used to break; Success comes from dreams, dreams plus actions, dreams come out, Aokang shoes. ?

The core problem of the nature of advertising communication is to reduce the number of repetitions in order to reduce the cost of buying media. Aokang's use of naming rights is thorough enough and closely tied to the program, which makes the audience's memory and cognition of the brand more profound. In this way, the money is spent, and the advertising cost is naturally reduced to a minimum.

Lenovo mobile phone: free association, happy enjoyment.

1988, Guo Wei and a group of young people thought hard and made Lenovo computers? What would happen to mankind if there were no associations in the world? Advertising. In the advertisement? Lenovo? The word "pun intended" not only refers to the original intention of imagination, but also implies the heroic ambition of the enterprise.

? Free association, happiness * *? It is also a pun, but it is more gentle and friendly. Are you sure? Are you happy? It is not only random, but also supported by practical interests. ? The happiness of Lenovo mobile phone comes from the details that bring the strongest experience to users? Liu Zhijun, general manager of Lenovo Mobile, said truthfully.

Barilang business men's wear: simplicity is not simple

Li Lang positioning? Business casual men's wear? , kill? Men's Red Sea? And created a world of your own? Blue ocean? .

Its brand focuses on high-end business people, through? Simple or not? The attraction of brand style has penetrated into the minds of target customers, and success is self-evident.

In the aspect of advertising image, Chen, who is rich in connotation, steady and unassuming, is found, and it is more appropriate to interpret the brand spirit with him.

China Mobile GSM: Believe in yourself, I can do it.

GSM is an elite brand tailored by Mobile for business people. In 2004, mobile communication was officially launched? I can. Thought, not the past? Expert quality, trust GSM? The slogan represents the strategic shift of GSM marketing focus: from? Material book? Transformation of products and services? Humanism? Customer experience.

? I can. Is it the success of the mainstream elite in society? Spiritual foundation? It is a wise move for GSM to cut into the thinking of target customers. In its advertising communication, it also deliberately deepened this theme, such as? Liu Xiang? From the beginning to the hurdle, he used his successful experience to motivate the target audience. Believe me, if you focus on this, everyone has a chance to win their own championship. I'm Liu Xiang, and everyone is Liu Xiang. Believe in yourself, I can. ?

Ten unified fresh oranges: how beautiful it is to drink more

? How beautiful is it to drink more? What is this? USP！

USP means unique sales proposition, usually called selling point. Darby advertising company in the United States was first put forward as its own business philosophy in the 1960s, and then flooded the advertising industry. Mr. Rozel, chairman of Darby Company, believes that the characteristic of USP is that your advertisement should state to consumers that you will get such concrete benefits by buying your products. This idea must also be unique, and competitors will not or cannot put forward it. More importantly, this idea must impress your target audience, that is, attract customers to use your products.

According to this analysis, it is successful to unify USP with more fresh oranges: firstly, fresh oranges can maintain skin, replenish moisture and make skin soft, smooth and elastic, which is common sense in life. ? How beautiful is it to drink more? Supported by concrete; Secondly, it was first put forward by Uni-President in the market? Orange beauty? Conceptually, good drink precedes Huiyuan fruit; Thirdly, whether it can attract customers to use it depends on the market share of juice drinks released by a new generation of market monitoring institutions in 2005, which is 265,438+0.82%, ranking first.

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