How to do a good job in exhibition publicity and planning

1, creating an atmosphere-pre-exhibition news reports

Report the dynamic information of the exhibition and create an overall atmosphere. It is very important to promote a good exhibition and create an atmosphere. Before the exhibition has started, the news media should follow up the preparations for the exhibition in time and report its dynamic information at any time, so that people can know the general progress of the exhibition in a short time. By reporting the preparatory work of some exhibition organizers and contractors, we can set off the atmosphere and gradually attract people's attention to this exhibition.

2. Provide all-round exhibition service information. The more comprehensive the better.

Through the uninterrupted report on the dynamic information of the exhibition, people's eyes gradually began to pay attention to the exhibition. Therefore, the news media provide people with timely service information about the exhibition, such as the traffic route information of the exhibition that day, the sales situation of the exhibition tickets, the historical background of the exhibition, and the places that should be paid attention to when participating in the exhibition. These are all the information that people hope to get after paying attention to a large-scale exhibition.

3. Preview the highlights of the exhibition and focus on innovation.

Any news with bright spots will attract people, and exhibition reports are no exception. At the same time, better report the highlights of the exhibition to catch those potential participants. Many people didn't pay attention to this exhibition originally, but it was often because of a bright news report that attracted their attention to this exhibition.

4. Provide the exhibition theme

The topic of Asia Exhibition Network is a new way of online media publicity specially opened for exhibition organizers. The topic is to report the exhibition in all directions, and make a page of exhibition introduction, preliminary work, exhibition work, exhibition site, on-site exhibits and post-exhibition report to publicize the exhibition. Through such a special topic, people can fully understand the exhibition and really integrate into it when the exhibition opens in the future.

5. Vigorously create momentum-exhibition news planning and reporting

Once the exhibition opens, all kinds of information about the exhibition will emerge like a storm. At this time, news media need to strengthen planning and give full play to the role of news planning.