Conception of Fujian TV news channel

May 23rd is the 57th anniversary of the publication of President Mao Zedong's Speech at Yan 'an Forum on Literature and Art ... It is still an ordinary Sunday. On this day, a brand-new TV channel was opened over Fujian. The program structure of this 24-hour news channel is very interesting, and its two slogans are even more refreshing. One of these two slogans is "more and faster information and services" and the other is "information changes life". This was indeed very bold at that time, because in addition to the party's requirements for news propaganda, the tertiary industry and service industry attributes of information service itself were quite obvious; Good information service will also change people's ideas and improve their quality of life.

At the beginning of the establishment of the channel, the program was not only based on "information that can be used for reference", but also initiated the update of expression. In other words, according to different types of columns, different broadcast methods are adopted, and different performance styles are adopted for different column audiences. When I was working in the news center in Taiwan Province, it had a great influence on me.

When the channel was established two years ago, the slogan of "more and faster information and services" was expanded to "the fastest channel". The production principle of 24-hour rolling broadcast and close-file broadcast is the fastest guarantee. In the province, the audience can always see the latest and most timely news on the news channel. When the typhoon hit Fujian, our reporter braved the wind and rain to report on the front. The people said, "A typhoon is fast, and you are faster than a typhoon." 200 1 9? 1 1 During the event, the news channel of Fujian TV Station broadcast live all night, which was the only TV channel that broadcast live continuously by all mainland media at that time. The latest development of the event was broadcast on the news every hour the next day. The highest viewing time of the news channels in September 1 1 and June 12 of 200 1 was AC. In 2004, after the group launched the SNG satellite live broadcast car, the news channel inserted wings to achieve the "fastest". At most, we insert the development of a news event in the live broadcast of the program seven times in a day; In one day, we also broadcast news events live by satellite up to four times. Through a series of practical deduction, "news channel, the fastest channel" has become a distinguishing sign between us and other TV channels in Fujian.

The development of information makes many people get what they need from a large amount of information and use it for themselves, thus changing their lives to some extent. But we hope to spread it more, so we further expand the slogan of "information changes life" to "knowledge creates value" For example, the channel has an international news column "Global Report", which is an information program. For another example, in the past, in the "live broadcast" column, we only emphasized going to the scene and being on the scene. Now, anchor Yang Jiangang's intervention focuses on comments. In addition to cultivating the knowledge of this channel, we also use the external brain to strengthen our knowledge. After Arafat's death at the end of 2004, besides preparing information in advance, the news channel specially invited an old friend Tang Shiceng from Beijing. He is famous, knowledgeable and has a friendship with Arafat, so our special report on Arafat avoids the connection with CCTV. For another example, a series of promotional videos broadcast at the beginning of the channel invited a large number of well-known domestic anchors (mainly CCTV) to talk about their understanding of the news channel and their expectations and encouragement for the news channel of Fujian TV Station, which was actually using their knowledge to create value.

Now, news channels have gradually formed a set of basic values and codes of conduct for news. In terms of values, news channels advocate the concepts of justice, order, peace and family. In terms of production, they also have five characteristics.

(1) event is the main body of news.

(2) Scenes are the essence of television.

(3) Knowledge is a journalist's life.

(4) tracking is responsible for the audience.

(5) Touching is the baptism of emotion.