Promotion planning of clothing specialty store

In fact, it is almost the same how the activities come and go, and there is nothing new. Clothing promotion plan

After the above strategic thinking, the next step is to draw up a clothing promotion plan, including the following:

(1) target audience

Clothing promotion activities held only for a certain type of consumers in order to formulate the most suitable clothing promotion methods.

(2) Theme

The theme setting must be creative and topical. If you can create oral English or advertising language, you can have both advertising effects.

(3) Incentive measures

Incentive refers to the part that consumers get, such as gifts and discounts. The size of the incentive should not only consider the acceptance of consumers, but also consider the burden of enterprise costs.

(4) Participation conditions

The participation condition is to define which consumers can participate and how to participate in this clothing promotion, for example, 300 yuan can participate in the lucky draw when the purchase amount is over.

(5) during the activity.

Activity cycle refers to the setting of clothing promotion cycle, which is determined according to past experience and consumer behavior characteristics.

(6) the use of media

By means of media, the information of clothing promotion is conveyed to consumers through information transmission channels. Because whether the information is conveyed to consumers accurately and immediately will have a considerable impact on the number of visitors during the clothing promotion period, it is necessary to carefully evaluate and select the media.