Bakery opening event planning plan

In order to ensure the successful conduct of an activity, it is often necessary to formulate an activity plan in advance. An activity plan refers to a planning document developed for a certain activity. Do you know what kind of activity plan can actually help us? The following is a bakery opening event planning plan that I carefully compiled, I hope it can help everyone. Bakery opening event planning plan 1

Among the various publicity strategies for bakeries, pre-opening publicity is also extremely important. Doing a good job of publicity before opening a store can often give the store a head start. Publicity activities before opening a bakery are generally set by the operator based on the business policy and in conjunction with the specific business strategy, and are carried out in an orderly manner before the bakery officially opens. Therefore, bakery operators need to consider many aspects, such as opening date, publicity theme, publicity slogans, media use, coordination of planning activities, etc. Promote and induce consumers to build the image of the bakery.

1. Preliminary preparation for formulating publicity strategies

From the formulation to implementation of pre-opening publicity strategies, the first thing to be completed in this process is to formulate a basic plan for the entire store opening activity. Start planning 10 months before the bakery officially opens, and finalize the publicity plan 6 months before the store opens, so that the entire event can be fully prepared and launched effectively.

2. The specific implementation of the bakery’s promotional activities

The specific implementation of the bakery’s promotional activities needs to be carried out about one month before the store is opened in order to inform consumers of the entire store opening information and enable them to The climax of the event reached the store opening day. It can be mutual promotion among relatives and friends, using various advertising media (if you want to save money, you can do online promotion, such as Weibo, WeChat, etc., or plan an online marketing event). Of course, on the day the bakery opens, Activity implementation is essential.

3. Later publicity

If the bakery’s early publicity has achieved a good response, in order to continue the grand opening of the store, a series of continuous activities will be launched at this time, such as store promotions. Being able to apply for membership cards, etc. can also make the entire opening promotion activities achieve the desired results.

Take the Papa Roti brand as an example, here are some promotion strategies of Papa Roti Coffee and Bakery.

1. Integrate festival marketing strategies

Chinese people love to celebrate festivals, whether they are authentic traditional Chinese festivals or foreign festivals. Festivals are a business opportunity not to be missed for Roti’s dad. We will be based on the needs of the major consumers in the mall, the competition situation and our own actual conditions, combined with festivals, and use the inherent attributes of the products to achieve certain things and avoid unnecessary things.

For example, you can care about their multi-faceted lives and provide emotional marketing and product promotions on different holidays such as Valentine's Day, Women's Day, Teachers' Day, Mother's Day, Children's Day, etc. For example, on Father's Day, make a " Promotional activities with the theme of "Bring Dad a Cool Cup of Home" in the hot summer can arouse consumers' thoughts and promote consumption.

2. Adjust product strategies in changing seasons

Papa Roti will define the natural off-peak and peak seasons of each product as the seasons change, and strengthen the introduction of new products during the peak seasons, increase the promotion of new products, and stimulate Consumers' shopping desire; in the off-season, price promotions are increased, member emotional marketing is strengthened, and customers are stimulated to make concentrated purchases. For example, in the peak season, when there is a huge flow of customers, attracting people is not the main purpose. How to attract customers to buy more goods is the key. However, in the off-season, how to attract customers to patronize becomes the main goal.

3. Online marketing and promotion strategy

In an era when everyone is online, the Internet has become an important marketing channel. Compared with the limitations and time-consuming nature of offline publicity, online channels target a wider audience, spread faster, and are more timely. When the store opens and when doing promotional activities, we can spread the news through online channels. In addition, with the help of the group buying platform that has emerged in recent years, while maintaining the same product quality, at extremely favorable prices, a large number of new consumers can be attracted to come and patronize. The customer becomes a regular customer.

Of course, the formulation and implementation of store promotion strategies require the cooperation of all store personnel. During the implementation of publicity strategies, timely adjustments and applications can be made in line with the actual situation.

Bakery opening event planning plan 2

1. Planning goals

To maximize the brand’s popularity on campus, open up the student market, and promote through a series of systematic layouts inside and outside the store , giving customers a refreshing feeling, fully creating a good shopping environment, and enhancing the company's overall social image externally. Through a series of publicity activities, we can attract customers, increase popularity, directly enhance visibility, and lay a solid foundation for future sales.

2. Event theme

Carnival opening, auspicious gifts

3. Event time

October 24th ( Sunday) opening day

IV. Event location

In front of the Agricultural University Food Store

V. Activity participants

Average number of Agricultural University students Can participate

6. Analysis of the public

There are several shops specializing in bread on campus, and various supermarkets on campus also sell various brands of bread, so Competition within the school is very fierce. At the same time, with the enrichment of material life, students have higher and higher requirements for the taste of food. Once a product cannot meet the requirements of students, it will be quickly eliminated.

In the bread market, the price of Meile bread is not cheap, so it is not feasible to take the low-end route and rely on volume to make profits. Fortunately, for the student consumer group, they pay more attention to the quality of the food itself rather than the price, which brings business opportunities to our products. We will focus on promoting the variety and high quality of food and try to win in terms of quality.

7. Publicity plan

1. Posters: Paste food and music posters on the walls inside and outside the store according to the company’s requirements

2. Store decoration requirements: in the business hall A red arch with a diameter of 15 meters is placed at the door. Hang an opening banner on the arch to increase the festive atmosphere on the opening day.

3. Distribute leaflets: 5,000 leaflets will be distributed on the day of the event, and the advertising and herd mentality of the crowd will be used to promote the store's opening method and profit concessions to consumers.

8. Activity content

1. Discount: During the activity, all products will be sold at 20% off.

2. Play dice when shopping, and good luck will come

Play dice when shopping, and good luck will come naturally. Launched grandly on the opening day

Anyone who purchases over 38 in our store Customers who spend RMB 68 will have the opportunity to participate in a "playing dice" game at the exit of our shopping mall with their shopping receipts, twice for purchases above RMB 68, and three times for purchases over RMB 98. The awards are set as follows: First prize: if you throw six identical numbers, you will be awarded a gift coupon worth 100 yuan;

Lucky prize: if you are throwing five identical numbers, you will be awarded a gift coupon worth 50 yuan;

< p> Lucky Prize: Throw three identical numbers, and you will get a gift coupon worth 30 yuan;

Participation Award: Throw two identical numbers, and you will get a gift coupon worth five yuan.

Description: Customers can choose products of the same price in the store with gift coupons.

If you consider that the investment cost may be high, it can be limited daily, first come, first served, while supplies last. For example: 5 first prizes, 10 auspicious prizes, and so on.

3. Anyone who purchases more than 38 yuan in our store on the opening day can apply for a membership card. In the future, with the membership card, I can enjoy a 10% or 50% discount on birthday cakes, which is for personal use only.

9. Budget

It is estimated that it will cost 300 yuan to purchase posters, balloons, etc.

It is estimated that it will cost 500 yuan to print and distribute leaflets

It is estimated that it will cost 500 yuan to carry out the dice lottery activity

The total cost is 1,300 yuan

10. Effect prediction

1. By distributing leaflets in the early stage, the public can have a preliminary understanding of the Meile Cake Shop, arouse customers' curiosity, and attract customers to try our cakes.

2. Through opening public relations, create a lively atmosphere, give the public a refreshing feeling, and leave a deep impression on the public.

3. Through the "Play Shopping and Dice" activity, attract customers to purchase our products, give them a preliminary understanding of our products, and encourage them to continue to purchase our products in the future. Bakery opening event planning plan 3

1. Market prospect analysis

Nowadays, people’s living standards are improving day by day, and their demand for food is getting higher and higher. This is bread and cake A major reason for the rise of the industry. The sweet taste of bread and cakes is also loved by children, and it is also one of people's first choices for breakfast and late-night snacks. Therefore, the bread industry has a bright future driven by economic development.

2. Sales competition analysis

1. As a newly opened store, the competition with other bakeries on the same road section is obviously weak. Therefore, in the initial stage, good service and discounts The price is necessary to facilitate establishing a good reputation for yourself.

2. As a bakery, taste will be the key to success or failure among bakeries, so it is important to choose a good baker or join a good bakery chain.

3. Overall marketing competition: Most stores in the bakery industry believe that marketing means discounts, giving customers discounts, or posting a few leaflets in the store. In fact, overall marketing is a very complex system, including the following aspects that work together to achieve results.

a. Store design (discussed in detail below)

b. Product display: Products of the same series can be placed in an incremental manner according to price, and good-looking ones can be placed in Cabinets that are visible to people on the street

c. Store staff service and shopping guide: The store staff should have a good service attitude and have certain professional knowledge

; d. Product and store promotion (discussed in detail below) )

e. Promotional methods (discussed in detail below)

3. Preparation

1. Site selection

Bread has always been the first choice for parents to give their children breakfast, and it is also the best choice for students’ breakfast and late-night snacks. Cake is a must for today’s post-90s students to celebrate their birthdays. Therefore, it is best to choose an address near densely populated residential areas, commercial centers and schools.

2. Preliminary investigation

①. After selecting an address, you can use a questionnaire to learn about the eating habits of nearby people, as well as the acceptable price range for bread and other issues.

②. Understand the product prices of other bakeries in the same location

③. Understand the prices of raw materials, determine the raw material supply points, shop around, and reduce costs.

3. Fund preparation

Shop rent: 1,000 yuan/month

Purchase equipment: such as; oven, proofing box, refrigerator, large and small mixers, operation Taiwan, etc. is about 10,000 yuan

Tool investment: such as: baking trays, various molds, knives, etc. are about 2,000 yuan; shelves and display cabinets are about 5,000 yuan. Raw materials and clerk wages: about 1 Ten thousand yuan

Decoration funds: about 30,000 yuan

Liquidity: 10,000 yuan

(The situation in different places is different, the above is only for reference, please check on the spot for specific prices Inspection)

4. Required documents

1) Approval of store name

2) Seal engraving and capital verification

3) Apply to the local Apply to the Health Supervision Office, ask them to review on-site and apply for a health license;

4) Apply for a business license from the local industrial and commercial bureau with the health license;

5) Apply for an organization code certificate

6) Apply for a tax registration certificate

IV. Store decoration design

1. Cleanliness and hygiene are the most important. (Put the certificate in a conspicuous place so that customers can see it and buy with confidence)

2. The internal structure of the store is entirely made of glass and stainless steel. The visual effect is very transparent and can be seen from a distance. A bakery with an open and bright space and a very modern feel. With an open kitchen, all products are freshly cooked, baked and sold in the store, striving to provide customers with the freshest food.

The large glass see-through work space allows customers to clearly see the chef making bread on site in the kitchen, giving people the feeling that they are not in the kitchen, but more like designing and making a piece of their mind in a boutique house. A perfect work of art.

3. The entrance is also equipped with a full-length glass door, allowing people passing by to see at a glance what is sold in the store.

4. Hardware equipment such as lighting is also very important. If the store is not bright enough, it will feel like it is about to close down! Therefore, the light of the bakery cabinet should be strong, and a tin platinum paper pad can be placed under the bread and cakes, so that their grade and taste will be more obvious under the light. The light at the door must be bright at night to attract the attention of passing customers.

5． Using yellow as the main color, such as using yellow as the main color for the lighting system and using yellow for the bread containers, can make people feel that the store is more majestic and make the bread look fresh.

5. Marketing strategy and publicity and promotion

Early opening:

1. Publicity and momentum: A bakery’s taste and hygiene are the key to defeating other competitors. is the key, but how can we let more people know the taste of our bread when we just opened? Holding a free tasting event in a crowded place is a good way, which can not only let people know the taste of the bread you make, but also attract people. Although it requires some money to promote your own brand, it can bring in a large number of customers, which is worth it. At the same time, we can also vigorously promote that our bread will never be baked, so that people can eat with peace of mind.

2. During the opening period, preferential activities are indispensable. I personally suggest that you can use coupons for promotion, which can not only promote publicity, but also capture the characteristics of people who are greedy for petty gains and attract them to consume. Why not for. At the same time, you can adopt a membership discount system to attract customers, and record the member's customer information, including name, contact information, and birthday. If possible, record the birthdays of their family members, especially their children. At this stage, the production volume of pastries of various price ranges and flavors can be allocated based on previous surveys to prevent overproduction and eventual accumulation causing losses. The production plan can then be modified based on sales.

On the right track: At this time, the focus is on consolidating old customers and developing new customers. At this stage, you can carry out some discount activities appropriately to attract new customers, and record more customer information to enrich your customer database. When the customer's birthday arrives, call them and ask if they want a cake. Door-to-door delivery and more festive activities are also good ways to attract customers.

Students are a very large consumer group. Therefore, we need to be proactive and find business opportunities among students. We can go to some schools to promote it after school hours, and cooperate with the store in the school to sell our bread in the store. (I have an idea: You can contact some classmates at school and ask them to be agents, and then give them photos of bread, and let them sell them in each class to those who want to eat bread for late night snacks or breakfast, and order them from your store. You are delivering door-to-door and redistributed by agents, which may attract those lazy students)

For bread that is about to expire, it is best to sell it at a discount instead of baking expired bread like some bakeries. Dry, break and process.