Sales activity planning template sample

I am personally quite confident about this sales event because I am the planner of this sale. The following is my plan. The following is a "Sales Activity Planning Plan Template" compiled by me for your reference only. You are welcome to read it. Sales Activity Planning Plan Template 1

The living standards of students in our school are generally on the high side. Some students have bought a lot of things that are of no use to them. Some students’ second-hand goods are useless - they are tasteless and it is a pity to throw them away. Its market potential is evident from this, so it is practical to organize a "campus student flea market" activity for school students. While he allows his classmates to clear out some things that are of no use to them, he also enables students without a fixed income to buy useful things at low prices.

1. Effects to be achieved by the activity

1. Provide a mutually beneficial trading platform among students in the form of a flea market.

2. Use this activity to promote a frugal and simple life style.

2. Prerequisites for activities

1. Obtain activity permission from the school.

2. Obtain assistance and support from the student union, student associations, and campus websites.

3. A student union will provide sufficient funds for preliminary activities.

4. Get at least x~x students to participate in the activity.

5. All students participating in the activities must register to facilitate the organization of the activities.

6. This event is only for current students. You must hold a student ID card to register. We will resolutely prevent criminals from taking the opportunity to sell stolen goods!

3. Activity-related information

Time: 12:00 PM to 6:00 PM on x, x, x, 20xx (Monday, Tuesday).

Location: Basketball court in the west of the school.

Sponsor: xx Student Union of Business School, xx Campus Activity Network.

4. Preparation for the event

1. Form a preliminary planning plan and obtain support from school leaders.

2. Apply to the school for approval of this activity.

3. Plan the site.

Clothing, sports, books and CDs, electronic technology, daily necessities.

4. A meeting will be held with contestants and management staff at 5 pm on x month to introduce the venue and allocation work.

5. Promotion of the event

1. Hang a promotional banner on the barbed wire fence behind the school's new library.

2. Make x posters and post five of them in conspicuous places on campus every day.

3. Set up registration points in the school leisure square, the lobby on the first floor of the Business School, and at the entrance of the food street.

6. Activity rules

1. Applicants can be individuals or groups, such as in the name of a dormitory.

2. All applicants will receive a booth number (the booth area will be divided according to the amount of goods).

3. This activity is based on the principle of fairness and voluntariness. The price is negotiated by the buyer and the seller, and it is also interchangeable.

4. Loudspeakers, speakers and other noisy machines are not allowed during the event.

5. The xx Student Union is responsible for maintaining the order of activities.

7. Participant Objects

All teachers and students of xx University

8. Participation Methods

You can register at each registration point and receive the venue Number.

(Note: In order to prevent false registrations, if you do not show up on time, the corresponding deposit will be collected from the participants. After the event, you can get the deposit back with the fee slip.)

9. Registration time

From now until x, x, month x or until the booth is full.

Sales Activity Planning Plan Template 2

General Analysis of the Medical Market In recent years, due to the state’s strict control of medical institutions, from the approval of private medical institutions to the supervision and control of medical advertising, to the inspection of medical institutions , resulting in the city's entire medical market becoming more stable, and the operations of various private hospitals developing in a balanced manner, analyzed from the following aspects:

1. Media publicity has shifted from large-scale hard advertisements to soft articles and news, and more We have cooperated with newspapers to carry out various project activities, such as: the beautiful mother activities carried out by xx Hospital, the fraternity in xx activities carried out by the Red Cross Hospital, the free physical examination activities carried out by Changzheng Hospital, and the Great Wall Hospital continuously seizes social hot spots to carry out various projects Activities etc. This form of publicity has gradually been recognized by the general public and has gradually become the preferred method of hospital marketing and publicity.

2. Market development Under the policy of heavily controlled media propaganda, the business development of market personnel has gradually been put in the primary position of marketing by various medical institutions. The marketing teams of each unit have continued to grow, and the market business The scope of development is getting wider and wider, and its business targets are not limited to the three counties. The province-wide market development has gradually expanded, accounting for nearly half of the business turnover.

Medical quality With the standardized operation of medical institutions, the quality of medical care is gradually improving, and the bad phenomena of private hospitals are gradually being abandoned; coupled with the good medical services of private hospitals, the ideological consciousness of the general public has gradually Change, from the original resistance to recognition, and now to the acceptance of going to private hospitals for treatment. At the same time, private hospitals are also actively negotiating and communicating with the government to strive for the most administrative support, so that private hospitals have basically the same treatment in medical insurance, social insurance and other aspects, so the number of patients in the hospital is gradually increasing. The undercurrent of competition among private medical institutions is quite fierce! 2. Analysis of the current situation of the hospital. Our hospital has reached a big level in operation since it moved into the new hospital. However, there are many details that are far from achieving benefits commensurate with the scale of the hospital, such as unified hospital management, outpatient volume, and bed usage. rate, interventional surgery volume, surgical volume, etc. These all make it urgent to establish a complete set of management and marketing systems to enrich the hospital's operations and achieve ideal business performance.

1. In terms of unified management, after entering the new hospital, due to practical factors such as more detailed divisions and large changes in personnel, conflicts between departments, between doctors and nurses, between doctors and patients, etc. There is a certain degree of poor communication and poor communication between nurses and patients, and between hospital leaders and employees, which has a certain impact on specific work.

2. Outpatient volume In terms of outpatient volume, the hospital has always been relatively poor. Judging from the seven days of the whole week, the outpatient volume on Monday, Tuesday, Wednesday and Thursday mornings is relatively good, with an average of 20 people. or so, but the remaining three days are normally very little. The number of outpatient clinics every afternoon is not good, and basically very few patients come for treatment.

3. The hospital bed utilization rate is that there are x departments and one ICU in the whole hospital, and the total number of hospital beds is around xx. Except for the months of April, May, June, October, November, and December, when hospital beds are used more, the other months are relatively poor, and the overall average utilization rate is only about 50%-60%. Moreover, among the inpatients, not all of them are actually treated patients, but a considerable part are medical insurance patients. This hospitalization rate is far from being compared with the actual hospitalization rate.

The volume of interventional and surgical procedures in the hospital is steadily increasing, but it is far from meeting the current needs of the hospital's operating rooms and cath labs, and there are serious surgical vacancies during certain periods of time. The marketing department plays a very important role in the volume of surgeries in the hospital. Through the marketing department’s peripheral contacts and market promotions, the number of patients referred for surgery in the province has been increasing step by step. At the same time, with the recent increase in the number of surgical patients With the signing of the regional New Rural Cooperative Medical System referral agreement, more and more patients will be referred. The above analysis of the current situation of the hospital is not necessarily completely correct, but it can generally reflect the current problems of the hospital: low outpatient volume, low bed utilization, few operating tables, insufficient external contact with the marketing department, etc. 3. Analysis of market operations of other medical institutions Among medical institutions, more and more units implement market-oriented operations. The marketing departments of many units have shifted from media market liaison in the past to direct liaison with online doctors, such as provincial hospitals. , Provincial Friendship Hospital, etc. have all set up marketing departments and make great efforts to carry out market public relations work. At the same time, physical examination centers and testing centers gradually appeared in the region, and their market development diverted some potential sub-health patients.

The main specific methods in the entire market work are:

1. Referral commission This is currently a common method of market competition for all medical institutions, but the difference is quite large in the actual operation process. Zhongshan Hospital and Youhao Hospital , Changzheng Hospital, etc. as representatives, the referral commission is quite high. In the Hesan County area, many online doctors actively recommend it, resulting in the rapid increase in outpatient and inpatient rates in such hospitals. For example, Changzheng Hospital, in addition to high commissions for online doctors, also provides many discounts directly to patients. Some examination items are charged at half price. With the receipts and promotional documents of the online doctors, you can also enjoy the corresponding discount amount. At the same time, they have signed a referral agreement with the rural cooperative medical system in the three counties. After seeing a doctor in the hospital, you can return to the hospital for direct reimbursement. Like Tongren Rehabilitation Hospital, the agreement signed with Feidong is that after the patient sees a doctor, the hospital and Feidong Nong will jointly provide Perform reimbursement settlement, saving patients the trouble of reimbursement. Various methods are used to actively win over patients and increase outpatient volume and hospitalization rates.

2. Market development methods. Each hospital has invested a lot in the organization of the marketing department. Generally, there are about xx people in the marketing department. The relevant facilities of the marketing department are relatively complete. In terms of personnel selection and personnel They maximize their potential in terms of division of labor, and at the same time they provide great support in marketing and public relations.

3. Cooperation with relevant health units in various places. With the development of medical insurance, urban residents’ medical insurance, and rural cooperative medical care, various medical institutions have taken action one after another and made great efforts to contact them. Some units have started to The director started by himself, contacted relevant health units in various places, conducted public relations, and finally obtained the signing of the agreement. Sales activity planning plan template three

Main consumer groups of the XX Festival

1. Wedding consumption (wedding drinks, wedding candies and roasted seeds and nuts, bedding and kitchenware)

2. Long vacation travel consumption (bags and bags, photographic equipment, travel supplies)

3. Suburban spring outing consumption (beverages, ready-to-eat foods, snack foods, outdoor supplies, sporting goods, Gardening supplies)

4. Household seasonal consumption (summer and cool home textiles are in season, thick and warm home textiles are out of season, sunscreen cosmetics are in season, summer and cool home appliances are in season, clothing collections are moth-proof categories, rain gear, condiments ).

5. Welfare consumption (group welfare consumption of summer supplies)

Our promotions should always revolve around a concept, "Promotion is not only about selling the goods we can sell, but also about selling customers. "Products to be bought" can be successful only if supermarket promotions cater to customers' consumption psychology. Based on this, we must tap the potential of suppliers and rationally organize the corresponding promotional product groups based on the needs of the main consumer groups in Section XX.

1. Determine the product promotion time

Compared with other major festivals, the consumption scale of XX Festival is smaller and the demand for goods is narrow, so the May Day promotion period should not be too long. We It is recommended to be between x-x days. Considering that some customers are traveling on May Day and the time it takes for information to be delivered to customers, it is beneficial to arrange the promotion period from x, x, to x, x, x.

2. Determine promotional products

Customers’ basic need is to buy products at the right price, so whether the items and prices of promotional products are attractive will affect the success or failure of promotional activities. . Generally speaking, there are four options for promotional products:

1. Seasonal products

2. Sensitive products: Sensitive products are generally necessities, and market prices change greatly and consumers It is very easy to feel the price changes, such as eggs and rice. If you choose this type of product as a promotional product, you may wish to price it slightly lower than the market price, which can effectively attract more customers.

3. Publicly known products: Publicly known products generally refer to products with high brand awareness, ubiquitous on the market, and easy to replace. Choosing such products as promotional products can often get strong support from suppliers and stores. Promotional activities are combined with extensive publicity in mass media, such as cosmetics, health products, beverages, beer, children's food, etc.

4. Specialty products: Mainly refers to products that are self-developed by supermarkets and use their own brands, and are unparalleled on the market. Promotional activities for such products should mainly reflect the particularity of the product, and the price should not be set. Too low but one should pay attention to the consistency of price and quality.

No matter what kind of products you choose as promotional products, you should keep in mind two basic points: first, choose products that consumers really need; second, they can add practical benefits to consumers.

3. Determine the promotion theme and main product groups

The promotion theme is the focus of the supermarket’s appeal to customers and is the main tool to arouse customers’ consumer psychology. There are several mainstream promotion themes for XX Festival. The first is the low-price image appeal with the theme of giving away benefits to customers; the second is the appeal of new product promotion with the theme of seasonal shopping; the third is the promotion appeal with the theme of the main form of promotional activities. The sloganization of the appeal purpose constitutes the promotional theme in the promotional advertisement. The fourth is the theme of long holiday leisure shopping; the fifth is the theme of spring outings and tourism. Such as:

xx rewards, surprise shopping sprees (significant price reductions on dozens of famous and high-quality products, mainly household consumer goods)

Honorable labor, low prices and courtesy (dozens of famous and high-quality products (Significant price cuts, mainly household consumer goods)

Happy long vacation, low prices (travel supplies, drinks, snack foods, ready-to-eat special prices)

Cool summer, low prices Storm (Xia Liang Home Textiles, Xia Liang Home Appliances, Sunscreen Cosmetics, Beverages)

Happy xx, refreshing summer (Xia Liang Home Textiles, Home Appliances, Cosmetics, Beverages)

xx has great fun, shopping and winning big prizes (prize sales, scratch cards, etc.)

Shopping is fun, eating and getting more (game interactive promotion, large-scale tasting, buying and giving activities)

4. Determine promotion methods

Promotion methods

Promotion methods are divided from the perspective of marketing, generally including personal promotion, advertising promotion, special promotion, and public promotion. Five types of relationship promotion and corporate image promotion:

1. Personal promotion: Personal promotion is a direct promotion method that persuades customers and achieves product sales through verbal promotion by salesmen. The characteristic of personal promotion is that salesmen and customers can have two-way communication, and its promotional effect is closely related to the salesman's selling skills. For supermarkets that implement open-shelf sales, clerks generally do not need to take the initiative to carry out personal promotions. Doing so will affect customers' independent purchase. However, store clerks must also provide necessary help and guidance to customers, and conduct friendly conversations with customers appropriately, that is, they are required to use service and communication as a means to achieve the purpose of promotion.

2. Advertising promotion: Advertising promotion is a direct promotion method that uses various advertising media to deliver consumption information to consumers to promote sales. Characteristics of advertising and promotion: The company transmits information to consumers unilaterally, which is a one-way communication, so it is called a "pull" strategy. Advertising media include: TV, radio, newspapers, magazines; signboards; billboards; street signs; posters; transportation; lighting; windows; packaging; in-store POP; oral publicity or in-store broadcast; demonstration; visual curtain wall; computer network; red cloth strips ; Flyers; posters; DM, etc.

Larger supermarket chains can consider using the four major advertising media, but the most commonly used advertising media for smaller supermarket chains are: leaflets, signboards, billboards, lights, posters, red Cloth strips etc. Divided by promotional themes:

① Commonly used media for opening promotions are: newspapers, flyers, radio stations, vehicles, outdoor red banners, posters, POP, in-store broadcasts, and press releases.

② Commonly used media for annual celebration promotions are: newspapers, flyers, DMs, posters, red banners, POP, and in-store broadcasts.

③ Commonly used media for routine promotions are: flyers, DMs, posters, red banners, and in-store broadcasts.

④The media used in competitive promotions is the same as that in routine promotions.

3. Sales promotion, also called business promotion.

It is a auxiliary and temporary promotion method that directly uses benefits to stimulate consumer demand.

Characteristics: It is effective but improper use can also produce negative effects, making customers doubt the authenticity of product quality and price, and devaluing the value of the product.