What are the basic elements and application elements of VI?

Basic elements of VI design

A. Logo

B. Standard words

C. Standard colors

D. The combination of logo and standard words

VI stands for (Visual Identity), which is translated as visual identification system. It is the most communicable and infectious part of the CIS system.

It converts the non-visual content of CI into static visual identification symbols, and carries out the most direct dissemination at the most extensive level in an extremely rich and diverse application form.

A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

VI application elements

1. Hospitality items

Negotiation meetings, reception rooms, conference hall furniture, ashtrays, cushions, hospitality tableware, Stationery for clients. Commodity and packaging

Commodity packaging design, wrapping paper, packaging boxes, packaging boxes, various packaging badges, envelopes, seals, pasted trademarks, tapes, labels, etc.

2. Symbols

Company name signs, building exteriors, signs, outdoor lighting, neon lights, entrance and exit instructions, window displays, movable signs, road signs, monumental buildings, various Various types of signs and dealers use various business signs and signs.

3. Accounts

Orders, orders, bills, orders, various bills, application forms, notices, confirmation letters, contracts, checks, receipts wait.

4. Stationery

Special letterheads, notes, envelopes, document paper, document bags, letters of introduction, etc.

5. Clothing

Work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags and other publishing and printing categories for male and female employees

Stocks, annual reports, company lists, survey reports, self-run newspapers, company resumes, profiles, certificates of awards, etc.

6. Mass communication

Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.

7. SP category

Product manuals, advertising leaflets, exhibition layouts, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and various POP categories.

8. Transportation

Appearance identification of business vehicles, advertising vehicles, trucks, employee commuter vehicles, etc.

9. Documents

Badges, armbands, business cards, identification cards, company flags