Ignite the entrepreneurial firefly and empower the digital economy, Legend Holdings supports rural revitalization in multiple dimensions

If the nation is to rejuvenate, the countryside must be revitalized. The Central Rural Work Conference pointed out that it is necessary to accelerate the development of rural industries, comply with the laws of industrial development, base on local characteristic resources, promote the development and growth of rural industries, optimize industrial layout, improve the interest linkage mechanism, and allow farmers to share more in the value-added benefits of industries.

Driven by policies, all sectors of society have worked together to promote the flow of resources and funds to rural areas, and use digital technology as an effective tool for upgrading rural industries. With the original intention of serving the country through industry, Legend Holdings has long been paying attention to agricultural development, practicing ESG practices, and actively supporting rural female entrepreneurship through public welfare to provide endogenous motivation; it also promotes its member companies such as Lenovo Group and Joyvio Group to use digital technology to assist rural industries. development, digital transformation.

Support mothers’ entrepreneurship revolving funds and ignite rural women’s entrepreneurship

From poverty alleviation to rural revitalization, Dahuangtian Village, Shuangjiang County, Yunnan Province has always insisted on developing characteristic planting, gradually changing poverty backward situation.

Wang Huaimei, a cadre of the Women's Federation of Dahuangtian Village, as a leader in getting rich, overcame difficulties and actively tried dragon fruit planting with the help of all walks of life. Wang Huaimei has accumulated rich experience through many years of planting. She also participated in the Mother's Entrepreneurship Revolving Fund Charity Project initiated by the China Women's Development Foundation, driving more farmers to increase their income and become rich through dragon fruit planting.

Legend Holdings donated funds to support the Mother’s Entrepreneurship Revolving Fund Project in 2018. The dragon fruit planting project supported by Legend Holdings’ funds has benefited local villagers. Mother's Entrepreneurship Revolving Fund starts with small interest-free entrepreneurial loans and continues to ignite the love firefly for rural women's entrepreneurship through the recycling of funds and resources. With its help, villagers sweat in the fields of their hometown, water the beloved land under their feet with simplicity and sincerity, and help their hometown move toward a development path of quality agriculture, green agriculture, and efficiency priority.

Legend Holdings Party Committee Secretary and Chairman Ning_ said that the public welfare cooperation between Legend Holdings and the China Women's Development Foundation has lasted for 17 years. Among them, the cooperation in the mother's entrepreneurship revolving fund public welfare project is between the government, We are very honored to be a part of the successful cases where enterprises, women's federations, and society have jointly solved the problem of employment and development. We have carried out multiple projects in Yunnan, Chongqing, Jilin and other places, and achieved very good results.

So far, Legend Holdings has assisted 268 farmer families through the Mother’s Entrepreneurship Revolving Fund Project, benefiting 1,500 people. In addition to Shuangjiang County, Yunnan Province, where Wang Huaimei is located, Legend Holdings also uses the mother's entrepreneurship revolving fund to assist low-income families in Pengshui County, Chongqing City and Yulin City, Changchun City, Jilin Province, respectively empowering them to engage in local chicken breeding, women's straw weaving, etc. Featured items.

Driving the digital transformation of agriculture and maximizing the value of the industrial chain

Limited by the allocation of natural resources such as water, soil, sunshine, and climate, traditional agriculture has poor resistance to natural disasters and poor production. Pain points include small scale and scattered production and operations. Relying on new generation digital technologies such as cloud computing, big data, artificial intelligence, and 5G, traditional agriculture is expected to promote the digital transformation of agricultural production, sales and other aspects, and release the value of the agricultural industry chain.

Take blueberry cultivation as an example. Blueberries are rich in anthocyanins, pectin, vitamin C, etc., and have multiple nutritional value effects such as protecting the heart and improving eyesight, beautifying skin, anti-aging and anti-radiation. They are one of the five healthy fruits recommended by the World Food and Agriculture Organization. But for Chinese people, most people have the impression that they are small and sour. High-quality blueberries generally rely on imports from Peru and other producing areas. The high prices caused by long-term and long-distance transportation make the public discouraged.

After recent years of variety iteration and technological upgrades, blueberries have completely subverted the above stereotypes and become a super fruit that has become extremely popular in fruit circles. Especially with the help of digital technology, the entire blueberry industry chain is extremely technologically rich.

In terms of blueberry planting, Joyvio Group, a member company of Legend Holdings, has achieved localized planting and production of blueberries in Yunnan, Shandong, Liaoning and other regions through breakthroughs in blueberry varieties and planting technology, effectively reducing transportation costs. Based on successful breeding, Joyvio Group has built a digital intelligent agricultural management platform for the entire blueberry planting process, providing technology for blueberry planting and production decisions from agricultural information collection, big data analysis, refined intelligent management, etc. support.

At the same time, Joyvio Group actively uses digital technology and management experience to upgrade and transform the pain points of each link in the fruit industry chain, such as digital distribution system, intelligent warehousing and processing, platform-based service model, and agricultural cooperation. New mechanisms for supporting farmers have greatly improved the efficiency of the entire supply chain system.

In addition, in order to improve the industrialization level of the industry from the perspective of whole industry chain operations and accumulate experience in fruit industry industrialization operations, Joyvio Group has established the Honghe (International) Blueberry Demonstration Zone in Yunnan, focusing on the development of agricultural products that can be produced throughout the entire process. The smart agriculture platform of traceability, intelligent monitoring, standard management, and digital sales has created a modern demonstration model of blueberries with characteristics of the Red River Plateau, constantly improving the construction of the industrial chain, and ensuring the production and supply of fruit more efficiently and stably.

With the help of digital technology, domestic blueberries have successfully counterattacked, which also vividly illustrates its importance to the development of agricultural modernization. Enabled by digital technology, traditional agriculture can more easily standardize its processes, thereby providing consumers with products that are more user-friendly and of higher quality.

Nurture new business formats in rural areas and accelerate the development of the digital economy

In the past two years, new business formats such as e-commerce and live streaming have extended to rural areas, empowering rural revitalization. More and more farmers, cooperatives, agricultural enterprises and other business entities are bringing high-quality and low-priced agricultural and sideline products out of the fields through the above-mentioned new business models, making the rural economy truly lively and popular.

According to data from the Ministry of Commerce, nationwide rural online retail sales reached 2.05 trillion yuan in 2021, an increase of 11.3% over the previous year, and the growth rate increased by 2.4 percentage points. The national online retail sales of agricultural products reached 422.1 billion yuan, a year-on-year increase of 2.8%.

In addition to shaping new business models, digital technology can also effectively promote the transformation, upgrading and high-quality development of the rural tertiary industry.

Take the tourism industry as an example. Digital development is an all-round development strategy for self-innovation and comprehensive improvement of the tourism industry. Digital technologies such as 5G, big data and artificial intelligence continue to be deeply integrated with the tourism industry. Technological innovation and content innovation have fundamentally changed the development direction of the tourism industry.

In terms of assisting the digital development of rural areas, technical support from relevant enterprises is indispensable. As a technology company committed to empowering the intelligent transformation of all walks of life, Lenovo Group has long been exploring the use of intelligent technology to promote the digital transformation of rural areas everywhere. In March 2022, Lenovo Group also signed a strategic cooperation agreement with Miaofengshan Town, Mentougou District, Beijing, to make a series of digital technology designs for the rural revitalization of Miaofengshan.

It is reported that Lenovo Group will use 5G, Internet of Things, data fusion and other technologies to help develop all-round rural digital governance services. Among them, Lenovo Lenong's rural revitalization digital platform is the core support to achieve this goal.

Based on the actual situation and needs of Miaofengshan Town, Lenovo Lenong has created a six-in-one smart platform for Miaofengshan, covering agricultural and rural production and life such as smart rural governance, smart convenience services, and smart cultural tourism services. Every aspect of the scene.

In terms of cultural tourism, by using the technology of Lenovo Lenong Rural Revitalization Digital Platform, the platform will empower all aspects of rural tourism management, service, marketing, and operation, and create pre-tour and in-tour , closed loop of post-tour service experience, continuously strengthening the village collective economy, and driving farmers to continue to increase their income. In addition, the platform can also realize the digitalization of scenic area facilities, digitalization of scenic area operation services, digitalization of scenic area marketing and promotion, and digitalization of scenic area management.

Rural revitalization is a must-answer question of the times and a key question for national rejuvenation. Legend Holdings will continue to be down-to-earth and persevere, using its own resource advantages to continue to stimulate the inherent power and vitality of rural areas, accelerate the transformation of traditional agriculture into digitalization and the development of new rural business formats, and help the rural digital economy flourish, farmers’ income levels increase, and rural governance Modernization will simultaneously write a chapter of the times for rural revitalization.

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