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Under the background of "Golden September and Silver 10", it seems that the automobile market in September finally showed a warming trend. The data shows that in September, 2020, the domestic sales of narrow-sense passenger cars reached 1.9 1.00 million, up by 7.3% year-on-year. In the third quarter, compared with the same period last year, it even achieved a sales growth of about 380,000 vehicles. This data is also a little comfort for the autobots who have been struggling to support this year.

However, is the rebound in data really enough for all automakers to sit back and relax? I'm afraid this is a bit one-sided. With this question, I recently visited the largest automobile trade park in the area. After a tour, the result is staggering.

Below, I will divide what I see into three categories, and we will classify and analyze them one by one.

First, brands are popular and don't worry about customers.

It was Tuesday morning when I arrived at the Auto Trade Park, which was an ordinary working day. I'm still considering whether this will affect the accuracy of the results, because this is a working day. But in fact, I find that I worry too much, because for popular brands, even on an ordinary working morning, the store is crowded with people.

Just like this Audi in the corner, there are still many customers in the store looking at cars and handling business. First, because Audi's current concessions are quite strong, and second, because Audi brand is blessed by "BBA", consumers' recognition is still very high. Therefore, everyone's buying enthusiasm is still very high. After standing in the shop for a while, they handed over two cars.

However, for Audi, a more accurate description should be "the scenery before people, the vicissitudes after people." Although the overall sales volume is acceptable at present, it can only be "sold" by big discounts. At the same time, the inventory of dealers is also amazing. See the picture below for details, which is just the tip of the iceberg.

Secondly, Lincoln and Lexus performed well in luxury brands. In recent years, their brand image has been rising all the way, especially Lexus. Even if the product is sold at a higher price, there are many people queuing to buy it. Just looking at the number of new cars waiting to be delivered at the door is enough to see the quality of business, right?

The only thing we can talk about is the joint venture brand. According to my observation that day, Dongfeng Honda and Guangqi Honda performed the best on average, especially Guangqi Honda, with frequent customers. Generally speaking, these two companies are the largest number of joint venture brands. As for Volkswagen, Toyota and Nissan, it can only be said that they are reluctant.

In the whole park, there are two China brand dealers with more customers. You can guess who they are. Yes, it's Geely and Harvard. Although there are not many customers in the two stores, they basically have car inspection and test drive, which is quite good.

Second, the number of customers is scarce, so it is inevitable to sell cars.

Objectively speaking, in fact, at the comprehensive level that day, it was great to have several groups of customers in the store. Therefore, among many brands, most of them are accompanied by running. For example, this Guangzhou Automobile Chuanqi, even though the slogan has been so shocking, there are still very few customers in the store.

Another example is this Volvo dealer. Even in the newly opened S90 Town store, there are not many customers looking at cars in the store. The same is true of Cadillac, which is also sparsely populated. It seems that although price reduction is a way to quickly increase sales, the damage to the brand in the later period is irreparable. These two brands are good examples. If Cadillac wants to win popularity again, it is estimated that CT4 can only get a discount of 65,438+0.6 million.

Secondly, among the joint venture brands, there are many brands that "sell cars with fate", such as Buick and Chevrolet. In fact, their experience is similar to Cadillac, and the price has dropped a lot. It is not easy for people to afford it again.

Relatively speaking, Kia and Hyundai performed slightly better. After all, both companies have new products in the exhibition hall, and some customers still come to see the new cars, especially the new Elantra of Beijing Hyundai, which is very conspicuous outside.

Third, people are inaccessible and the wind is cold.

The last category, which is also the largest in number, has only one feeling after reading it: miserable.

Let's start with French cars. This Citroen and Peugeot have been sold on the grid. But even so, nobody cares. I observed at the door for about ten minutes, and there were no customers except the staff. I talked to one of the salespeople smoking at the door, and he told me frankly that he had been selling Citroen in other stores before. In fact, the days are very comfortable. Although my salary is low, I never need to work overtime or have meetings every day. The only drawback is that I am a little lonely. When I first went there, there were four salespeople in the shop. A year later, he was alone. The most exaggerated one was that no customers came to see the car from morning till night for three days in a row. I stayed in the exhibition hall for a long time and even hallucinated, occasionally talking to myself in the car. This was quickly transferred here, at least in partnership with Peugeot's sales.

In fact, not only French cars are so miserable, but also luxury brands. Not far away, the finidi 4S store is also empty. The light in the shop doesn't seem to be on, so I don't have the courage to go in again. I read a report two days ago that the stocks in Britain and finidi became the first. Well, it's true that every family has a difficult experience.

In fact, there are many other brands, most of which are independent brands, such as Qichen Automobile, Dongfeng Scenery, Xingtu, Dongfeng Shen Feng and Zotye Automobile, which has closed its stores for lease. Is this scene a tragic word?

In fact, not all the joint venture brands are excellent. For example, Skoda, which is glowing green, Mitsubishi, which is sparsely populated, and Fick, which is collectively selling cigarettes, may be even more miserable than we thought.

Conclusion: Obviously, after the severe epidemic, although the economy is picking up, the automobile market is also rising. However, today's market is different from the past. Consumers are more cautious when spending, especially for big items such as cars, and the probability of impulsive consumption will be lower. This has led to serious market polarization. Brands that sell well don't worry about selling at all, and brands that can't be sold can't be sold. Therefore, I personally speculate that this trend will become more and more obvious next. For some brands and dealers, if they are in trouble, it is really better to stop loss in time, don't you think?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.