Company poster design template-company photo album design _ company brochure template

How to design the poster? Can be designed with PS.

Poster design is based on

Computer graphic design

Based on the application of technology, with the development of advertising industry, a new occupation is formed. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

Combined with the characteristics of advertising media, a creative design activity or process of graphic art is carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a big painting that is stuck on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was a century of political propaganda, and posters, as a way of propaganda, reached its peak at that time, including twice.

World War

, the Soviet revolution and construction,

Spanish civil war

It is also the peak of political poster creation, especially in the first 50 years of the twentieth century, which is the golden age of propaganda posters.

Company Album Design _ Company Brochure Template Now more and more enterprises begin to pay attention to the design of company brochures, but the brochures designed by each enterprise also have their own advantages. However, there are many problems in brochures designed by many enterprises, either blindly exaggerating corporate brands or designing them too casually. What are the specific characteristics of corporate brochure?

First, propaganda must be accurate and true.

Corporate brochure, like print advertisements, belongs to the category of art design, which must be expressed by vivid and abstract art of images, and all of them have certain forms of expression. In advertising works, we should create a true, touching and vivid artistic image of products, attract consumers and accept the theme of advertisements, so as to accurately introduce goods and promote sales. At the same time, the brochure can also be accompanied by samples of advertising products, such as textile fabrics, special paper, decorative materials, washing supplies and so on. , there is a more intuitive publicity effect.

Second, the content must be substantial and detailed.

Advertising design is highly targeted, usually with some suggestive slogans, and the expression of cattle-society-first-hair is also active, which can be abstract or specific, mainly for mobile groups; However, the expression of album design is relatively less active, mainly concrete, and usually satisfactory. Therefore, it pursues instantaneous visual infection, emphasizing its attention rate and strong visual impact. Brochures, on the other hand, are different from poster advertisements, which can ensure the long-term advertising appeal effect and give consumers a space to carefully taste advertisements. Therefore, the brochure should introduce and explain the performance characteristics and usage of the product in detail. At the same time, it can provide various types of product photos, working schematics, scientific experiment data and charts from different angles. , so as to facilitate users' reasonable selection, correct operation and maintenance.

3. Exquisite and elegant printing

Compared with advertisements, brochures have the characteristics of printing, because they are usually hardcover and rich in content, and have the media advantages similar to magazine advertisements, that is, exquisite printing and high intensive reading rate, which poster advertisements do not have. Therefore, brochures should make full use of the vivid and colorful images of products and services printed by modern advanced printing technology to attract consumers. At the same time, through vivid language and clear advertising copy, the brochure effectively conveys advertising information, convinces consumers and leaves a deep impression on products and services with the visual advantages of illustrations and pictures.

Fourth, spread widely.

Brochures can usually be published and printed in large quantities, and as a landmark product of an enterprise, they can be kept inside the enterprise without providing a basis for the future development of the enterprise, and can even be mailed to affiliated companies or sent to users with the goods. Or distribute it to the audience through product fairs, trade fairs and other forms, so that the information of advertising products or services can be widely circulated. Because the brochure is small, it is easy to mail and carry. At the same time, some samples can also be kept as technical data for a long time.

In the process of designing corporate brochure, enterprise designers should first think about the purpose of design, and ultimately for the benefit of enterprises. Therefore, the above problems must be fully considered in the design process. In addition, designers must add their own design features in the design process in order to be more distinctive.

How to make the company poster? How to make the company poster? For an enterprise, promoting posters is not a simple matter. In fact, there are many methods of poster design, among which the following factors determine the price of poster design. First of all, is there an advantage in poster design? Many times, whether people who promote poster design have advantages often depends on the effect of poster design. Whether the publicity of poster design can be accepted by people. Because some poster design companies will grasp the main points of publicity when conducting publicity, which is a very important condition that affects the publicity effect. Secondly, the creativity of poster design is very important. Creativity must meet the requirements and specifications of poster design. Only by conforming to the creativity of poster design can poster design attract more attention and welcome in the market.