The meaning of Starbucks logo

Meaning: The green logo of Starbucks is a two-tailed Poseidon image that looks like a mermaid. This logo was designed by Terry Hechler, a young Seattle designer, in 197 1 and was inspired by the medieval woodcut Poseidon. The mermaid image on the logo also conveys the dual meanings of primitive and modern: her face is simple, but it is packaged into a modern abstract form, with black and white in the middle and only a circle of colors around the outside.

It was carved by a Scandinavian mermaid with two tails in the16th century, with bare chest and fully visible fish tails. The trademark of the second edition follows the original mermaid pattern, but some modifications have been made. She has no bare breasts, and the trademark color is changed to green to represent daily coffee. As a result, a trademark combining the characteristics of Starbucks and daily coffee was born.