What does the exhibition market analysis include?

The analysis of exhibition market mainly includes five contents: industrial environment, industrial scale, industrial development stage, industrial distribution, product sales model and product form. Industrial scale mainly refers to GDP, total sales, total import and export, and the number of manufacturers, distributors and employees. These information are important data that need to be referenced in the project.

Importance of exhibition activities

An exhibition may involve one or several related industries, and the scale of the industries involved will directly affect the scale of the exhibition. At the same time, the information collected about an industry has important reference value for the theme selection, market positioning, strategic management and even time arrangement of exhibition activities.

Generally speaking, the development of an industry goes through four stages: investment, growth, maturity and decline. T industry, which is in the growth and maturity stage, is suitable for holding exhibition projects. The main reason is that there are many enterprises at this stage, with large profit margins and strong competitive desire, and they will use various means to expand their market share. Therefore, enterprises will have a strong desire to participate.

Industrial distribution mainly refers to the distribution of production and sales places of products in this industry. Understanding industrial distribution is the basis of formulating investment promotion and exhibition promotion strategies. It is understood that each industry will have a relatively concentrated industrial belt, which is naturally formed after a certain period of development according to its own development law.