Russia buys Chery to cover up the slogan

When it comes to the Russian Far East, most people may think of snow-covered and dripping into ice.

Indeed, the climate in the Far East is cold, but it is by no means a "barren land". "Hunting roe deer to catch fish, and pheasants flying into rice cookers" is its portrayal and has great strategic value.

Geographically, the Far East is adjacent to Heilongjiang and Jilin, and closer to China than other Russian regions. This area is rich in mineral resources, forest resources and biological resources, and is known as the "underground treasure house". At present, a global petrochemical center is taking shape, which is also an important part of the Eurasian transport corridor.

In recent years, Russia has implemented a series of preferential policies, established a good business environment, and provided competitive tax and preferential policies to enhance the international competitiveness of the Far East. Therefore, the automobile market in the Far East has a very broad development prospect.

First of all, the vast geographical space and human geographical environment make the demand for cars in the Far East inevitable.

From Siberia to kamchatka peninsula, the total area of Russia's Far East is 6 169300 square kilometers, accounting for 36. 1% of Russia's total area. The vast geographical space makes people's demand for cars, off-road vehicles and multi-purpose vehicles inevitable, most of which are private cars.

Moreover, the oil price in the Far East is very low, the No.92 gasoline is only 20 rubles/liter, and there is no extra charge for long-distance driving. For example, it takes more than 7,000 kilometers to get from Blagoveshchensk to Moscow, and it takes six or seven days to drive, but there is no toll station on the way, so you don't have to pay any fees for crossing the bridge, just spend money to refuel.

In addition, Russians have a unique way of life, that is, every weekend, urban residents will go to suburban villas to seek peace away from the city, breathe fresh air, grow vegetables, and bring back the fruits of their labor after harvest. In order to meet this traffic demand, Russian families always try their best to buy a car when their expenses permit.

In addition, trans-siberian railway (TSR) provides a convenient channel for the re-export trade of automobile products. Through TSR, China, Japan, South Korea and other vehicle products and auto parts can be directly transported to the European continent, with a short transportation cycle, which also promotes the prosperity of the automobile market in this region.

Secondly, under the background of Russian Far East development, the demand for all kinds of automobiles will continue to grow.

The Far East is the largest economic zone in Russia and one of the few undeveloped areas in the world today.

The Russian government has formulated the national strategy for the development of the Far East for many times, and constantly adjusted and enriched the planning content. 2 1 century, Russia raised the development of the Far East to a new strategic height, launched a series of policies, and set off a new wave of the development of the Far East.

With the implementation of Russia's "eastward strategy", the development of the Far East is in full swing. The Russian government has promoted a series of infrastructure projects, such as affordable housing projects, economic development projects in the Far East and post-Baikal region, sports facilities projects in Sochi Winter Olympics, and automobile and road projects in Haishu-Kaliningrad region.

In addition to construction machinery and building materials, vehicles for transporting building materials are needed everywhere, which makes the sales of commercial vehicles increase, and the increasingly prosperous economy also stimulates the consumption of private cars. In 20 19, automobile sales in other parts of Russia showed zero growth or even decline, but the Far East automobile market grew rapidly under the impetus of the "first automobile" project, but it was still the lowest automobile market in Russia.

Third, the automobile market in the Far East is backward, and the future development space is broad.

Due to the long-term slow economic development, the automobile market in the Far East is still dominated by Japanese used cars, and the mileage of most cars has exceeded 890,000 kilometers. So there are left-hand steering cars and right-hand steering cars in the Far East, and there are many invisible cars in China.

In 1980s, Japan's second-hand car trade in the Far East expanded. Crew of Russian timber carriers, cargo ships, etc. Take cheap used cars back to China as carry-on luggage. In the cold climate and bad road conditions, car failure may directly threaten life safety. Although Japanese cars are very old, they are far superior to new cars made in Russia in performance and quality, so they are very popular.

In addition, the local cold climate and undulating roads have caused great damage to cars, and parts need to be replaced frequently, which greatly increases the demand for spare parts for automobile maintenance in the Far East. In addition, a large number of used cars flow into the Far East every year, requiring a large number of spare parts for re-maintenance. Some repaired used cars are left in the local area, while others are re-exported to other areas. Therefore, the auto parts market is more prosperous.

In recent years, Russia has successively issued a number of policies to accelerate the process of exchanging used cars for new ones.

In 20 18, Russia formulated a policy to restrict the use of right-hand drive vehicles, requiring residents to change to left-hand drive vehicles within two years. However, most right-hand drive cars are on the Russian market, which means that quite a few cars need to be replaced or modified. Although the use of right-hand drive cars has not been completely banned so far, the implementation of policies such as increasing import tariffs and providing loan subsidies in Russia is imperceptibly promoting the process of replacing used cars with old ones.

In addition, most buses in Russia's Far East are used cars from South Korea in the early 1980s, and they are in urgent need of replacement.

Generally speaking, under the background of Russia's "eastward strategy", the demand for all kinds of cars in the Far East will be more vigorous, and with the promotion of the old-for-new policy of used cars, the automobile market is vast, and major automobile brands are accelerating their integration into the Far East automobile industry.

Due to various factors, the performance of China car companies in the Far East has been unsatisfactory. From ZTE's first entry into Russia, the Great Wall's first foothold, and Chery's opening of the Russian market, Sino-Russian automobile cooperation has been difficult in less than ten years, which can be described as "mixed feelings".

Japanese and Korean auto giants have been deployed in the Russian Far East, and the pace of landing is accelerating, such as Ssangyong Motor, Toyota Motor and Mazda Automobile Assembly Plant in Primorsky Krai, which will further strengthen their advantages in the Russian auto market, including the dual advantages of brand and localized manufacturing, which will cause great competitive pressure for Japanese auto companies to enter Russia, especially in the long run.

With the steady development of China-Russia comprehensive strategic cooperative partnership, how to speed up the internationalization of Russian automobiles has once become the focus of attention of major domestic automobile enterprises. At the same time, China car companies are also facing the best opportunity to develop the Far East market, seize the opportunity and make great achievements.

First of all, Russia's "Eastward Strategy" and China's "One Belt, One Road" initiative have provided power sources for the development of the Far East automobile market, which has created excellent opportunities for China automobile enterprises to explore the Far East automobile market. Secondly, China's nuclear crisis began to impact the consistent concept of car purchase in the Far East, which provided the best opportunity for Japanese car companies to make efforts in the Far East market.

Therefore, Japanese auto companies should study the recent projects of China, South Korea and other auto giants in the Russian Far East in detail, and grasp the key information such as their main products, production scale, target market and sources of key parts, so as to formulate effective competition plans. Fully investigate the supporting capacity of auto parts in Northeast China, carry out strategic cooperation, and formulate medium-and long-term plans for investing in the Russian Far East market; We can't overemphasize the strategic and practical significance of appropriately accelerating the pace of investment in the Far East, accelerating the landing of Chinese-funded automobile projects, and sharing the increasingly mature automobile market in the Far East, so that China automobile enterprises can strategically develop the Russian automobile market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.