Weilong Spicy Tiao responds to vulgar marketing in outer packaging

Weilong Spicy Tiao responds to the vulgar marketing of the outer packaging.

Weilong Spicy Tiao responds to the vulgar marketing of the outer packaging. Weilong Spicy Tiao pays more attention to marketing and packaging design, and is widely used in industry packaging. When introducing transparent bags, Weilong upgraded its product packaging design. This move made Weilong's popularity surge. Weilong Spicy Tiao responded to the vulgar marketing of the outer packaging. Weilong Spicy Tiao Responds to Vulgar Marketing on the Outer Packaging 1

Recently, netizens saw a spicy tiao when visiting a supermarket and were confused by the slogan on the spicy tiao packaging. Why do good spicy strips have words such as "date", "tough" and "thief" written on them?

So netizens asked the official customer service of La Tiao to answer their questions. The official customer service said: It means asking friends to eat spicy strips and relax together. It is a feature of our product. It may not be what we thought when we designed it. many.

The reporter fed back the situation to the Luohe Municipal Market Supervision and Administration Bureau. Its staff said that they were aware of the relevant situation and would feed it back to the relevant regulatory office for investigation.

Weilong Delicious was founded in 2001 and created the first spicy strips in 2001.

In 2003, the Weilong trademark was applied for, and Pingping Food was established in 2004. From 2006 to 2010, Weilong large gluten and small gluten were launched one after another.

From 2010 to 2015, we introduced famous celebrity endorsements to increase product awareness, expanded the production capacity of seasoned flour products and soy products, introduced automated equipment such as stretch film packaging machines, and continuously improved the production process. It also opened a self-operated online store on Tmall to achieve online brand promotion.

In 2015, a series of brand and marketing strategies were implemented to enhance the brand image. In 2017, production capacity was rapidly expanded and the world's leading SAP information management system was successfully introduced. In 2019, 22 business areas were established and an omni-channel sales and distribution network was established by integrating online and offline resources. The Weidao food production facility was completed and put into operation, which greatly improved the automation level and production capacity. In 2020, Shanghai Weilong Delicious Biotechnology began operations, and the Xinglin Food Factory began construction.

Over the years, Weilong Delicious has been committed to meeting the changing needs of consumers and enhancing consumer awareness by launching new products, upgrading existing products and introducing new product categories. experience. Actively explore new packaging specifications and styles as well as consumer-friendly pricing strategies to continue to attract young consumers and satisfy a wide range of consumption scenarios. Weilong Spicy Tiao responds to the vulgar marketing of the outer packaging 2

The outer packaging of Weilong Spicy Tiao was accused of being erotic, and the Market Supervision Bureau launched an investigation!

Netizens reported that the outer packaging of Weilong Spicy Tiao was printed with words such as "Yue", "Big Thief", and "Tough".

After eating so much, I really haven’t thought about this! To be honest, when I bought spicy noodles, I saw the words "Wei Long" and "La Tiao" and bought them without looking at anything else.

Qichacha information shows that "Weilong" belongs to the private brand of Luohe Pingping Food Co., Ltd., which was founded on September 9, 2004. It is a leading company in the spicy snack food industry.

Weilong Spicy Tiao has ranked first in the spicy tiao industry in recent years, not because of its outstanding annual sales performance of 4.1 billion yuan, but because of its proud marketing strategy.

Weilong Spicy Tiao pays more attention to marketing and packaging design. When the industry still generally uses transparent bags for packaging, Weilong upgraded the product packaging and adopted a simple design style. This move made Wei Long's popularity surge.

This matter was reported to the Luohe Municipal Market Supervision and Administration Bureau. Its staff stated that they were aware of the relevant situation and would feedback it to the relevant regulatory offices for investigation.

Netizen comments: I think too much. Really, I didn’t think that much when I bought Weilong. I like to eat it. If it's just a side story, I'd better just watch Quan Guoguo. To put it bluntly, it means that the brain is unhealthy and thinks too much.

Netizen comments: Packaging designer: I finally let you see my little cleverness. I’ve always been worried that I was being too subtle. I didn’t expect that the reaction would be so strong after being poked a little bit by the small media.

Weilong Spicy Tiao Responds to Vulgar Marketing on the Outer Packaging 3

Recently, some netizens reported that the outer packaging of Weilong Spicy Tiao with words such as “Yue Ma”, “thief big”, and “tough” printed on it is vulgar marketing. Play on the margins of pornography.

On the afternoon of March 25, a reporter from Jiupai News asked the customer service of Tmall Weilong Food Flagship Store about this situation. The customer service replied, "This is a design copy, and there is no other meaning."

Subsequently, the reporter called the national unified service hotline of Weilong Food Manufacturer, and its staff said: "We will report this issue to the relevant departments of the company."

Internet pictures

Qichacha information shows that "Weilong" belongs to Luohe Pingping Food Co., Ltd.'s own brand. It was founded in 2001 and is a leading company in the spicy snack food industry.

In recent years, Weilong Spicy Tiao has paid more attention to marketing and packaging design. When transparent bags were still commonly used in industry packaging, Weilong upgraded the product packaging and adopted a simple design style. This move made Wei Long's popularity surge.

Jiupai News fed back the situation to the Luohe Municipal Market Supervision and Administration Bureau. Its staff stated that they were aware of the relevant situation and would feedback it to the relevant regulatory office for investigation.

Lawyer Zhao Hu, a partner of Beijing Zhongwen Law Firm, once said in an interview that although there are existing laws and regulations regulating advertising behavior, these laws and regulations There are difficulties in implementation. In addition to the above-mentioned difficulty in prior review of the advertising industry, how to define the so-called vulgarity, obscenity and pornography is also a difficult problem.

The reporter’s inquiry found that previously, the marketing copy of the “Cha Yan Yuese” milk tea, the “Pick up the Basket” mug, and the “Official I Want” tea bag were also considered by many netizens to be sexual relations. edge ball.

After the incident, "Chayanyuese" issued two apology statements, saying that it would immediately recall this batch of "Changsha dialect" themed mugs, and would seriously reflect on the reasons behind this incident. Improve work from all aspects of creation standards, creation management, product management, etc.