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Planning scheme of marketing activities for 222 Goddess Festival
In order to ensure smooth and successful activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which is a written plan for an activity. Then how to make a scientific activity plan? The following is the marketing plan for the Goddess Festival in 222 (7 selected articles) that I have compiled for your reference, hoping to help friends in need. Planning scheme of marketing activities for Goddess Festival in 222 1
I. Determination of promotion theme
Every promotion activity should have a definite theme, and then relevant activities will be organized according to this theme. The promotion of beauty salons on March 8th naturally needs to focus on women. In the determination of the theme, we can use some touching and warm words to grasp the psychology of women's love of beauty and attract their attention.
March 8th Women's Day is a women's festival, and women have many roles in society, such as mother, wife, daughter-in-law, etc. With the help of festive characteristics, the promotion theme of being nice to women is further promoted to consumers, and the promotion is completed by using emotional sounds.
Reference theme: Section 3.8 "Double Gifts for Women" (focusing on the preferential treatment in promotional activities); Beautiful life, happy woman (seize the feeling of happiness); Continue the romance of Valentine's Day for your "her"
II. Promotion Contents
The promotion forms and contents of various beauty salons are similar: discounts, gifts, free experiences, etc. Beauty salons should use these promotion forms to show a new flavor.
raffle promotion
Case:
Beauty salon: Let the beauty make the man move
Case content:
Within a month or so, you can win all kinds of prizes by spending all over 28 yuan in xx beauty salon. If you want to win all kinds of prizes, it depends on whether you have abandoned XiaoBoda's coup:
Shangji: give a high-grade whitening lotion with a consumption voucher;
the upper plan: abandon the small and broad, give up the gifts, and participate in the card scratch lottery held by the beauty salon to surprise men.
The prizes are: dvd, electric shaver, pocket radio and camera.
Case comments:
1. This is a mode of choosing between "giveaway" and "lucky draw", which allows consumers to choose between "upper plan" and "upper plan". This psychological suggestion may make consumers subconsciously take part in the lucky draw.
2. The whole activity design is exciting and challenging.
3. This method of "giving away" and "scraping cards" can only be carried out under the condition that we can get full support and assistance from cosmetics companies and gift manufacturers. It is possible that "dvd" has corresponding brand stores, which can provide accessories for such activities, but many consumer goods are limited by the actual situation of the point of sale, so this activity method may not be applicable.
Case 2xx International Product: March 8th-"Double Gifts for Women"
Time: March 8th-March 15th.
Activity content: During the activity period, consumers who buy 5 yuan products in xx International will have the opportunity to get the following gifts:
1) A mobile phone with a market value of about RMB 1,5 (limited to one quota);
2) One mobile phone recharge card with a market value of RMB per 1 yuan (limited to 5 places);
3) a sunscreen of Xiuzhiyan, with a market value of RMB 68 yuan (limited to 54 places). 2
1. Event time:
March 5th, 2xx (6th)-March 13th, 2xx (Sunday)
2. Event theme:
Charming March 8th, Wonderful Women's Month
III. Activities:
1. Free VIP card during the activities
2. Multiple points (5-2 times on March 8th)
3. Women love beauty, and fashionable products are newly listed
(1) Beautiful women-new cosmetics are listed in spring
(2). Create personalized women
(3) Happy women-women's shoes, bedding and underwear are greatly discounted
(4) Charming women-blooming beautifully
(5) Romantic women-5% off the jewelry of the whole audience
(6) Sports women-travel bags are greatly reduced in price
4. Blooming beautifully "March 8th Festival"
5. Before 5.6.8 March, 3 Bank of China credit cards were sent to 38 yuan from 38 yuan.
On 8 March, Agricultural Bank of China sent gift cups to 3 yuan and umbrellas to 5 yuan. Floor activities:
The first floor: mobile phone activities: the whole audience held a special exhibition of mobile phones, bought mobile phones to send Bluetooth headsets, bought cards to charge 1 to get 1, and charged 15 to send Samsung brand mobile phones.
Send a thousand yuan 3G mobile phone to 688, and an old customer will get a mobile handset for free. For jewelry in progress: 5% off the audience (5% off the Millennium Star part to buy gifts; China gold, except Zhou Dasheng) cosmetics: over 3, send 6 yuan (Olay full gift)
Men's and women's shoes: 3.8 fold luggage: 4.5 fold
Second floor: 5-6 fold discount for women's clothing, and 5 times points for Women's Day!
3rd floor: 56% discount for men's wear, and 5 times points for Women's Day
4th floor: "Welcome March 8th, Warm Feedback" in home textile area is sold at 3.8% discount, with multiple points
Fourth, advertising:
(1): LED large-screen text in shopping malls;
(2): TV station scrolling subtitles;
(3): SMS publishing;
(4): DM poster design, and the posters in the venue will be changed;
SMS:
On March 8th Women's Day, on this special day for women, Huai 'an Shopping Mall of Jiangsu Jinhe Department Store pays tribute to all the women who are great
: free VIP service, multiple points, 2% discount on winter clothes, and millions of goods are waiting for you! Beautiful Women's Day
"Make-up" disguised as a beautiful life LED large-screen text:
Today is March 8 Women's Day. Since March 8, 1911 was the first International Women's Day, the greatness of women has been affirmed. On this special day for women, Jiangsu Jinhe Department Store Huai 'an Shopping Mall pays tribute to all the great women.
The world is especially beautiful because of women! Greetings are only a few short lines, but they are a deep meaning!
With a wisp of spring breeze, two drops of summer rain, three autumn leaves and four winter plums, we weave colorful gift boxes with colorful ribbons, and put them into eternal blessings with nine points of sincerity and enthusiasm: Happy Women's Day. 222 Goddess Festival Marketing Plan 3
1. Event theme:
Women's Day in March, Beautiful Women's Day
II. Activity mode
Free experience quota, "365 caring member promotion"
III. Activity content
1. Free experience quota
Scope of application: National Hongqi Hongrui 365 caring supermarket
Activity content: During the activity, patients with gynecological diseases, You can go to the local love flagship store (top 3), love supermarket (top 2) and love service station (top 1) to get a box of gynecological gel for free, and fill out a Product Experience Form according to the actual use.
2. Promotion activities of 365 Love Messenger
Activities: During the March 8th Festival, those who apply to become 365 Love Messenger will enjoy different product amounts according to different levels of love amount, with the highest level being three times that of 365 yuan.
3. Beauty sent by the company-"Beauty is accompanied by me on your colleague's birthday"
Activity theme: Beauty is accompanied by me on your colleague's birthday
Activity details:
① All women born on March 8th can participate in this activity.
② Any woman who meets the date of birth during the activity and becomes a 365 Love Messenger can get a free experience with her Love Messenger card and ID card at the 365 Love Supermarket, and get a beautiful gift worth XX yuan.
4. "Because of dedication, we are happy". Charity dedication
Activity time: March 8-March xx, 2xx.
Activity content: Whether it is your own hand-made and woven ornaments, your written and depicted art paintings, or even your long-cherished handicrafts, you can donate them to 365 Love Supermarket as long as you like. For caring friends who have made outstanding contributions, they will be rated as "charity ambassadors" and awarded honorary certificates. 222 Goddess Festival marketing plan 4
1. Promotion theme:
Enjoy women's health and happiness.
second, the purpose of promotion:
1, to improve the visibility and reputation of products, enhance corporate image and increase product sales.
2. Take advantage of the situation, expand the momentum, and get more returns with less effort.
3, through promotional activities, let consumers recognize, to buy by name.
4. increase the promotion effect and increase the market share of products.
third, the promotion target:
adult women.
IV. Promotion goal:
Through this public relations promotion, the brand awareness and reputation will be promoted to over 9% and 85% respectively, and more than 6% of the target women will become long-term users.
V. Promotion scope:
Jinan city
VI. Activity time:
March 8, 2xx.
VII. Venue:
quancheng square.
VIII. Purpose of the activity:
Two-way communication and participation.
IX. Campaign slogan:
Enjoy women's health and happiness!
X. Form and content of promotion:
1. In the early stage, consumers were informed by a small-length advertisement (made a back cover banner in Family Life News on March 2, 2xx) that "Hainan Yangshengtang Duoer Capsule will hold an" 888 "activity in quancheng square on March 8, 2xx (March 8 Women's Day), looking for an" 888 "with a birthday on August 8. Moreover, it is indicated that there will be activities such as exquisite gifts and on-site gifts. (You can consider giving a special discount card to the "888" lucky woman, which can be made into a business card, and you can enjoy a discount of 8.88% when you buy Duoer capsules in various pharmacies in Jinan).
2. In order to save money and have a good publicity and promotion effect, we can consider making a full-color advertisement in Family Life News on March 7 (only about xx yuan including giving xx newspapers away), and then giving xx copies of Family Life News to xx target consumers in the promotion on March 8 (if special marks are added to the advertisement page, such as coupons, etc., cut them out).
3. The office of Yangshengtang organizes the sales promotion staff to distribute Family Life Newspaper around the activities in quancheng square, and directly hits the target consumers with a gift belt (when distributing it, it is only distributed to women over the age of adult, so it is necessary to supervise the distribution staff not to distribute it indiscriminately).
4. In the name of "Hainan Yangshengtang Duoer Capsule", "Family Life Newspaper" and "Jinan Women's Federation", it is a "win-win strategy" for enterprises to jointly organize and plan "I spend money and you read the newspaper", which not only promotes Women's Day on March 8th, but also Hainan Yangshengtang Duoer Capsule, and both Family Life Newspaper and Jinan Women's Federation are willing to support it.
5. In order to avoid the silence of activities, you can organize some entertainment activities by yourself, such as singing and dancing, which will provide you with a good stage, let consumers participate and provide consumers with small gifts as rewards. In addition, some questions and answers about Duoer capsules and on-site hot sale activities will be inserted in the middle, and finally "888" lucky women's prize-winning activities will be held at noon (it is best to set it at a more appropriate time period).
6. Rent stereos, televisions and colorful arch balloons to add momentum to the promotion activities, so as to attract more female consumers to watch and participate in the activities.
7. Call Qilu Evening News, Jinan Times, Life Daily and "news hotlines" of TV stations and radio stations in time, provide news clues, follow up news reports, make free advertisements and make them available to the media in time, and the Family Life News will make special reports.
8. After the success of the activity, write the activity plan as a case and submit it to China Business News or Sales & Market, so as to make "Hainan Yangshengtang" make a comeback in 2xx and let the residual heat of the activity continue. 222 Goddess Day Marketing Plan 5
1. Theme of the event:
March Women's Day, Bright Women's Day
2. Purpose of the event:
Stimulate and induce customers' consumption, regain their enthusiasm for consumption and increase overall sales. Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, the event planning plan combines the festival of Consumer Rights Protection Day with public welfare activities to create a good public image of the mall that pays attention to consumer rights; At the same time, shape and improve the brand image of shopping malls, and enhance the visibility and reputation of shopping malls. Stimulate consumers, especially target customers, with the current news of film and television entertainment, so as to reach the purpose of contacting customers and cultivating loyalty.
Third, the activity time:
2xx-3-8
Fourth, the activity content:
The family likes to cook
During the activity, the shopping mall collects the family likes to cook from customers, no matter what you have learned or what you have personally experienced; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your good intention of "cooking" and put it in the collection box of "cooking" in the shopping mall. Customers who participate in the activity,
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