Itmc enterprise management sand table training

Sand table simulation training, also known as sand table training and sand table deduction, is to bring trainees into a simulated competitive industry, and trainees are grouped into several simulation companies. Focusing on the visual sand table teaching AIDS, they practiced the business management and market competition of simulated enterprises in the process of simulating the success or failure of enterprises for 3-4 years, improved their strategic management ability and realized the true meaning of business decisions. I will share the sorted itmc business management sandbox with you. Welcome to read, for reference only!

What is sand table simulation training?

Sand table simulation training, also known as sand table training and sand table deduction, is to bring trainees into a simulated competitive industry, and trainees are grouped into several simulation companies. Focusing on the visual sand table teaching AIDS, they practiced the business management and market competition of simulated enterprises in the process of simulating the success or failure of enterprises for 3-4 years, improved their strategic management ability and realized the true meaning of business decisions. After each year's operation, the students summed up the company's performance in that year, reflected on the success or failure of decision-making, analyzed the strategic gains and losses, combed the management ideas, exposed their own misunderstandings, practiced adjustment and improvement many times, and effectively improved the comprehensive management quality.

Sand table simulation training operation

Sand table simulation training completes experiential learning through actual combat simulation drills. You can choose to explore for ten years or experience for two days! The biggest feature of sand table simulation training is "participatory learning", emphasizing "knowing first", taking students as the center and aiming at improving the practical operation and management level.

In the training course, every six students set up a company, which is divided into general manager, financial manager, sales manager, human resource manager, production manager and R&D manager (the role setting varies with different courses). * * * Set up 4-6 competing simulation companies and engage in business activities for 3-4 times in a row. During the two-day simulation training, students will experience various typical problems that often appear in enterprise management. They must work with colleagues to find opportunities, analyze problems, make decisions and organize their implementation.

Simulated operation is full of challenges, and the management of each company will decide the company's market positioning and competitive strategy according to market information. Due to the different competitive strategies and operational capabilities chosen by various companies, the competitive situation has changed, and finally the dust has settled, with clear profits and losses, and several companies are happy and several are worried.

Advantages of sand table simulation training

Sand table simulation training has unique interactive, interesting and competitive characteristics, which can stimulate students' interest in learning to the maximum extent, make them in a state of high excitement during the training process, make full use of a series of learning means such as listening, speaking, learning, doing and correcting, open all the sensory functions that can be mobilized, form a deep memory of what they have learned, and quickly practice and apply the management ideas and methods they have learned in practical work. In the sand table simulation training, students are no longer getting boring concepts and theories, but extremely valuable practical experience and profound understanding and sentiment.

What is ERP sandbox simulation?

ERP simulation sand table aims to represent advanced modern enterprise management and management technology? ERP (Enterprise Resource Planning System) is an experimental platform for role experience. ERP simulation sand table teaching AIDS mainly include: 6 sand tables, representing 6 competing simulation enterprises. The simulated sand table is divided into functional centers according to the functional departments of manufacturing enterprises, including marketing and planning centers, production centers, logistics centers and financial centers. Each functional center covers all key links of enterprise operation: strategic planning, fund raising, marketing, product research and development, production organization, material procurement, equipment investment and transformation, financial accounting and management, etc. And abstract the internal and external environment of enterprise operation into a series of rules, and the students form six competing simulation enterprises, which are 5? Six years of operation, through the participation of students-> Sand table carrier->; Simulation management-> Confrontation drill? & gt Lecturer's comments-> A series of experimental links, such as students' perception, and the design ideas of combining theory with practice and role-playing with post experience, enable students to understand scientific management rules, cultivate team spirit and comprehensively improve management ability in a series of activities such as analyzing the market, formulating strategies, marketing planning, organizing production and financial management. At the same time, I also have practical experience in the management process of enterprise resources.

Discussion on management strategy of electronic sand table in ITMC enterprise management

Abstract: As a national competition, ]ITMC Enterprise Management Electronic Sand Table Competition has attracted more and more attention and participation from higher vocational colleges for its practicality, interest and fairness. How can we manage the electronic sand table well and achieve good management results? Firstly, the paper briefly introduces the surface of sand table; Next, it analyzes the general idea of operating sand table and emphasizes the importance of rights and interests in operating sand table. Secondly, the specific business strategy is discussed from three aspects: product development, production line trading, advertising and market expansion. Finally, make a summary. For sand table operators, it has a good reference significance.

[Keywords:] ITMC; Sand table; tactics

[Author Brief Introduction] Kang Yuan Hua, lecturer and economist of Business School of Nanning Vocational and Technical College, Nanning, Guangxi, 530008; Zhang Junrong, lecturer of Business School of Nanning Vocational and Technical College, Nanning, Guangxi, 530008.

ITMC enterprise management electronic sand table is a game antagonistic teaching software developed by Zhongjiao Imagination (Beijing) Technology Co., Ltd., which plays a great role in improving students' decision-making ability, problem-solving ability, teamwork spirit and innovative thinking ability. From 2008 to 20 10, based on this software, the Teaching Steering Committee of Business Administration Major in Higher Vocational Colleges of the Ministry of Education has successfully held three national college students' business administration sand table simulation competitions, in which there were more than 600 participating institutions nationwide in 20 10, which is the largest professional competition for business administration major in higher vocational education in China. Therefore, this paper discusses the management strategy of ITMC enterprise sand table, hoping to have certain reference significance for participating institutions and their teams.

I. Introduction to the electronic sand table of ITMC enterprise management

The management of electronic sand table by ITMC enterprises is very antagonistic. Each team consists of four students, who play the roles of president, financial director, marketing director and operation director respectively, and simulate the operation of a virtual productive enterprise with 654.38 billion assets. From market analysis, decision-making, production and operation, financial accounting and other aspects. The company continued to grow and develop in the fierce competition and finally succeeded.

From the initial disk surface of the electronic sand table, it mainly includes the following parts:

(1) products and raw materials

Includes four types of products, namely P 1, P2, P3 and P4. From P 1 to P4, it represents the upgrading of products. P 1 is the lowest-end product, and P4 is a brand-new product. P 1 The product has been produced at the beginning of the period, and there is no need for research and development. In order to produce new products, enterprises must carry out product research and development, pay the research and development expenses, and then put them into production after the research and development is completed.

There are also four kinds of raw materials, namely R 1, R2, R3 and R4 (each raw material needs1m1). From the raw material composition of each product, there are the following relationships:1p1=1r1; P2 = r 1 R2； P3 = 2r 2 R3； P4=2R4 R2 R3。 From the composition of raw materials, the production cost of products is different, with P 1 being the lowest and P4 being the highest.

There are four P 1 products and four R 1 raw materials in the finished goods warehouse at the beginning of the period.

(2) Factory and equipment

There are three workshops, namely Workshop A, Workshop B and Workshop C. Workshop A is its own workshop and can install four production lines. At the beginning, there were 3 manual lines, 1 semi-automatic line. Three production lines can be installed in workshop B, and 1 production line can be installed in workshop C. Both workshops B and C need to be rented or purchased, if necessary. The factory conditions are shown in table 1:

There are four kinds of production lines: manual line, semi-automatic line, fully automatic line and flexible line.

Each production line can only have one product online at a time. When the product goes online, it needs to pay the processing fee. Different production lines have different production efficiencies, but they also need to pay different processing fees, as shown in Table 2:

(3) Financing

Financing methods include short-term loans, long-term loans, private financing and discount. From the perspective of financing cost, short-term loans are the lowest, but the term is short. 1 year, with interest calculated at 5%. The term of the long-term loan is 6 years, and the interest is paid to 10% of the loan amount every year. Private financing term 1 year, interest 15%. Long-term loans start at 40 million yuan, and expire at 20 million yuan in the fourth and fifth years respectively. In addition, when funds are urgently needed and there are unexpired accounts receivable, they can be discounted. For every 7 million pounds of funds discounted, they can only get 6 million pounds ... plus 1M as the discount fee, so in comparison, discount is the most expensive financing method.

(four) product research and development, market development and certification.

If you want to produce new products such as P2, P3 and P4, you must first research and develop the products, and only after the research and development is completed can you put them into production. Product development takes six quarters, and each quarter can only be developed 1 time. The total R&D expenses of P3 and P4 are 6 million,120,000 and180,000 respectively.

If you want to sell products in other markets, you must develop the market, and the local market does not need to be developed. Regional, domestic, Asian and international markets all need market development, and the time required for market development is different. Regional market needs 1 year, domestic market needs 2 years, Asian market needs 3 years, and international market needs 4 years.

In addition, some orders require the qualifications of enterprises, such as whether they have obtained ISO9000 and ISO 14000 certification. With these certifications, you can get orders with corresponding conditions. It takes 2 years for 2M to invest in ISO9000 certification. ISO 14000 certification took 4 years and invested 4 million yuan.

Second, the overall thinking of ITMC enterprise management sand table management

At present, the performance of ITMC enterprise management sand table competition is determined by the system score after the sixth year of operation, and the system calculates the score according to the following formula:

Score of each group = equity? (Total score1100)

The total score consists of the sum of the following scores.

Developed markets: regional 10, domestic 15, Asian 20, international 25.

Complete ISO certification: ISO9000 plus 10, ISO65438 plus 04000 plus 15.

At present, there are production lines: manual 5 minutes/piece, semi-automatic 10 minutes/piece, full-automatic flexible line 15 minutes/piece.

At present, factories with independent property rights: A factory plus 15 points, B factory plus 10 points and C factory plus 5 points.

Product development completed: P2 plus 5 points, P3 plus 10 points, P4 plus 15 points.

No usury 20 points, no discount 20 points.

As can be seen from the scoring rules, the most important factor affecting the scoring is equity, and the annual equity also directly affects the amount of financing that enterprises can obtain, thus affecting the stability and risk of operation. Therefore, the overall idea of sand table management should be based on how to improve rights and interests.

How to improve rights and interests? On the one hand, we must grasp the income; On the other hand, we should control the cost.

In the ITMC enterprise sandbox, the most important thing to increase income is to get orders and sell products. For example, if you get a P2 order with a price of 8M, the interest of this item can be increased by 8-3=5M (where 3M is the raw material cost and production cost).

In the course of operation, the projects that reduce rights and interests generally include the following categories:

(1) advertising fee.

(2) product research and development expenses.

(3) Management fee (4 million management fee is required every year).

(4) Market development and certification fees.

(5) depreciation.

(6) Loan interest and discount fee.

The production line is sold (depending on the residual value of the production line, how much can be sold). Buy a handmade thread in the first year, the salvage value is 2M, only sell it at 1M, and the rights and interests will be reduced at 1).

Others, such as production line changes and payment of liquidated damages, will reduce their rights and interests.

Therefore, the overall idea of ITMC in managing sand table operation is to improve rights and interests. Considering from two aspects, one is to get more and better orders; On the other hand, we must control the cost.

Third, the specific strategies for ITMC enterprises to manage sand table operations

How to run a good enterprise continuously and stably and achieve good results? The author puts forward the following specific business strategies.

(1) Take the route of P 1P2P3 combined strategy, with P2P as the main strategy.

In the competitive confrontation, producing P 1P2P3 combination is the most conventional business strategy. The basic idea is to adjust the production strategy according to the change of product demand and price every year in order to get as many good orders as possible to survive and develop. The specific strategies are as follows:

1. product development strategy. P2 was developed in the first year 1 quarter (it can be put into production in the second quarter of the second year); P3 was developed in the fourth quarter of the third year and put into production in the fifth year 1 sixth quarter. The research and development of P4 depends on the development situation. In order to save money and safeguard rights and interests, the research and development of P4 can also be abandoned.

2. Production line trading strategy. 1 sold two manual lines in the first quarter and the second quarter respectively, and bought two automatic P2 production lines in the second quarter. Sales in the fourth quarter 1 manual line (semi-automatic can be reserved). In the second year 1 quarter, I bought 1 piece to automatically produce P2. In the fourth year, the factory building B was expanded and three automatic P3 production lines were bought (it can be produced in the fifth year 1 quarter, which is connected with product research and development). In the fifth year, plant C was expanded, and 1 fully automatic or flexible line was bought to produce P3.

As for the buying and selling of the production line, it is not appropriate to expand too fast because of the influence of funds in the early stage and depreciation in the later stage. For example, if you buy three fully-automatic cars in the first year, the purchase price of each fully-automatic car is 16m, and * * * needs 48M, so you need to borrow more money to bear a heavier interest burden. At the same time, according to the rules, in the third year, if each production line depreciates 5m, the depreciation expense of * * * 15M will also reduce the interest of 15M. Therefore, it is not appropriate to over-expand in the early stage.

3. Advertising strategy. Advertising strategy is the most flexible and important strategy, and how to maximize the advertising effect is the key to commercial success. It is possible to invest a lot of advertising fees, but we can't get the ideal order, which makes the rights and interests decline rapidly and the operation faces difficulties. The author's point of view is that it is not appropriate to put too many advertisements on P 1 products, and the real business difficulties are mainly in the third and fourth years. Therefore, the maintenance of rights and interests during this period is very important. The order volume of P 1 is relatively large, as long as it is sold in the first three years, so the advertising cost of P 1 can be reduced as much as possible. In the third year, the price of P2 products remained high and the orders were very limited. Even if you put in an advertisement, you may not be able to grab the order. Therefore, grabbing P2 in the third year is the key point, and advertising can be increased. For example, it is normal to invest about 9 million yuan in the local market. After the fourth year, the advertising fee of P2P3 will be more determined according to the competition. If there are many closures, the advertising fee can be reduced.

In addition, when advertising, it is not appropriate to distribute advertising expenses evenly in various markets. For example, if the three markets invest 6,6,6 and * * * 18m respectively, they may not get good orders. And if you vote 9, 2, 7, you may get better results.

4. Market development and ISO certification. Failure to open up the market means losing part of the market, and it is difficult for enterprises to develop. Therefore, market development is necessary. However, in order to safeguard the rights and interests in the early stage, we can flexibly grasp the opportunity of market development. In addition, according to the rules, the bank's loan amount is 2 times of the previous year's share capital MINUS the loan amount, and the loan amount can only be an integer multiple of 20. Therefore, it is best to keep the equity at an integer multiple of 10. For example, the equity below 10 cannot be loaned, 10 ~ 19 can be loaned for 20M, 20 ~ 29 can be loaned for 40M, and so on. So in order to keep the rights and interests of 10, sometimes it is necessary to give up the development of a certain market. For example, the current equity is 32. In order to maintain 30% equity, only two markets can be developed.

In addition, ISO certification can not only add points, but also qualify some orders, so ISO certification is also necessary. Similarly, in order to share the cost reasonably and safeguard the rights and interests, ISO9000 certification can be postponed to the second year.

(2) Take the combination strategy route of P 1P3.

The basic idea of this strategy is: don't take the mass line, do P3 from the beginning, preconceived, there may be good development. However, this strategy has certain risks, that is, the number of P3 orders in the second and third years is relatively small. If several competitors adopt this strategy at the same time, the competition of P3 will be very fierce, and the enterprises that produce P2 will be well developed.

1. product development strategy. P3 was developed in the 1 quarter of the first year (P2 and P4 should not be developed to safeguard rights and interests). If it develops well in the first three years, P4 can be developed, and P4 products can be produced in the fifth and sixth years to spread risks.

2. Production line trading strategy. In the first year, I sold 1 and the manual production line in the second quarter, and bought two automatic P3 production lines in the second quarter. Sell handmade thread in the fourth quarter of the first year. In the second year 1 quarter, I bought 1 block P3 for automatic production. If the development is good in the second and third years, we can expand the C factory and purchase the automatic P3 production line in the third year. Considering the production of P4 according to the competition, the production of P4 in workshop B will be expanded in the fourth or fifth year; If P4 is not produced, we can consider purchasing some fully automatic (or flexible lines) to produce P 1 ..

3. Advertising strategy. Similarly, don't invest too much advertising in P 1 products. For example, in the first year, the local market only invested 3 or less advertising fees; In the second year, the local market investment is 2 or 1 (the regional market can be abandoned); In the third year, local, regional and domestic advertisements of 1M were launched. In the second year, P3 products were advertised below 4M; If there are several competitors at the same time, the advertising investment will be increased later. In addition, advertising should also consider the order quantity and price of each market.

4. Market development and ISO certification. Because the risk of only producing P3 is relatively high, usually every market (regional, domestic, Asian and international) needs to be developed. However, considering that P3 orders will not be available in the international market until the sixth year, we can start developing the international market one year later to safeguard our rights and interests. Similarly, ISO9000 certification can only be started in the second year.

(3) Take the combination strategy route of P 1P4.

The basic idea of this strategy is: take the initiative by surprise. Very conservative in the early stage and very strong in the later stage. On the surface, the production of P4 is very risky, because P4 will not have market demand until the fourth year, and the production cost is high. But in fact, the production of P4 can often avoid fierce competition and get unexpected results. The biggest advantage of P4 production is less competition, saving advertising expenses and high market price in the later period. The operation of making P4 is relatively simple, just grasp a few key points.

1. product development strategy. Because P4 products will not be in demand until the fourth year in the regional market, the research and development of P4 should not be too early, otherwise, due to the high research and development expenses, it will inevitably have a great impact on rights and interests. It is more appropriate to start research and development in the fourth quarter of the second year and start production in the first quarter of the fourth year. In addition, because there is no need for product research and development in the early stage, the funds are very economical. No or only a small amount of bank loans are needed.

2. Production line trading strategy. In the first year, there is no need to buy and sell production lines, and the original three artificial lines and 1 semi-automatic line are maintained to produce P 1 products. In the second year, we sold 1 manual line in the third quarter, 1 manual line and 1 semi-automatic line in the fourth quarter, and 1 manual line in the third year. At the same time, we bought four fully automatic P4 production lines in Factory A, three fully automatic P4 production lines in Factory B in the fourth year and/kloc in Factory C in the fifth year.

3. Advertising strategy. In the first three years, only P 1 products were advertised. Because P 1 has more relative orders, it can be sold out in the first three years, so it can save advertising expenses. If the P 1 product is sold out in the third year, only P4 advertisement is needed from the fourth year. If there is no competition, we only need to invest 1M in each market. 4. Market development and ISO certification. According to the characteristics of P4 product market demand, ISO certification will not be needed until the fifth year, so ISO9000 can be certified from the third year. In the international market, there is no demand for P4 products during the six-year operation period. Therefore, we can abandon the development of the international market, save costs and safeguard rights and interests.

Generally speaking, the P4 route was at a low point in the fourth year, and it began to exert its strength with the increase of demand and price in the fifth year. If there is less competition, the sixth year of operation will often end by leaps and bounds, ranking among the best. Even the late entrants are not competitive because of their limited production capacity, which has a very adverse impact on the entrants themselves.

In addition, in the application of various product mix strategies, we should also pay attention to the purchase of raw materials to ensure that there will be no shortage of raw materials that will affect production, and make full use of the rules to determine the purchase quantity and rationally allocate the payment term.

Four. conclusion

There are many management strategies in the sand table management of ITMC, and the application of each strategy is carried out in a dynamic game environment, so there is no optimal fixed development model. The development strategies discussed above can only provide some enlightening suggestions for sand table operators.

The author summarizes the above business strategies as follows:

1. It should be relatively conservative in the early stage and should not be expanded wantonly. First of all, due to the excessive purchase of production lines in the early stage, depreciation will begin in the third year, and a large amount of depreciation expenses will greatly reduce the rights and interests. Secondly, it is too expensive to buy a large number of production lines in the early stage, which will inevitably increase bank loans. After the decline in equity, the inability to repay the loan will lead to bankruptcy. Thirdly, buying too many production lines will lead to overcapacity (products can't be sold), which will occupy funds and lead to operational difficulties.

2. It is best to buy the post-production line in the current year 1 quarter, so that the production line can be installed in the next year without depreciation. Therefore, flexible cords can be purchased in the fifth year 1 quarter, so that depreciation will not be mentioned in the sixth year.

3. Late product research and development can be considered to start in the fourth quarter, so as to connect with the procurement of production lines. If P3 is developed in the fourth quarter of the third year and P3 is produced in the fourth quarter of/kloc-0, then the product can be put into production immediately after the product development is completed and the production line is installed.

The above is the itmc enterprise management sandbox I provided for you, hoping to help you.

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