Introduction to Luo Baobao

“Chaoyang is an emerging area and a window area for external exchanges. In the past, some people always said that Chaoyang lacked cultural accumulation compared with other areas, so choosing Luobao also shows the direction of this area’s efforts. "It is understood that the image of Luo Baobao has appeared in tens of thousands of square meters of public service advertisements in Chaoyang District. Among them, Chaoyang North Road has the most. Luo Baobao appears in almost all light pole advertisements, and some streets and villages in civilized urban areas During the struggle, he also contacted the District Civilization Office and invited Luo Baobao to his doorstep.

At the Hangzhou International Cartoon and Animation Festival held recently in Hangzhou, Zhejiang, an innocent, cute, lively and strong little girl became the focus of everyone's attention as a ubiquitous animation image at the exhibition. This is Luo Baobao, a loving cartoon charity star created by Mangai Miao Pound. It is reported that Luo Baobao actively participates in public welfare activities and has served as a public welfare ambassador for spiritual civilization many times. This time is just a moment to spread the culture of traditional Chinese love: in 2008, she starred in an animation public welfare film against ice and snow; during the Wenchuan earthquake Later, Luo Baobao starred in the public welfare video "Love and Hope Grows with You" and embarked on a journey of friendship between China and South Korea with the orphans in the Sichuan disaster area; Luo Baobao also endorsed the "Blog Fund" project of the China Charity Foundation; recently, Luo Baobao has successively Become the little angel of civilization in Chaoyang District, Beijing, and the little angel of spiritual civilization in Hangzhou, the "Animation Capital and City of Quality". Baby Luo is the main character in the cartoons "Funny Club", "Baby Luo Listens to Stories", "Baby Luo Loves Science" and "Baby Luo: The Book of Wheatfields" produced by Marvel Comics. There have been nearly 1,500 cartoons starring Baby Luo so far. Episode, Luo Baobao cartoon was broadcast on CCTV for its optimistic, helpful image and cute, innocent, fresh and sweet temperament, which was recognized by the audience. Soon, Luo Baobao became a rising star of domestic animation, stepping from the screen into the hearts of millions of people, helping social welfare undertakings and spreading the culture of love. As an animation star, Luo Baobao reinterprets the story of five thousand years of love in China and carries the heavy responsibility of the ambassador of love. Luo Baobao has become a leader among domestic original animation characters. This is also the main direction of the current development of the cultural and creative industry, using animation images that are close to the audience to play a positive publicity role and expand social influence. China's animation industry has a long history of development. I believe that in the near future, more animation stars like Luo Baobao will emerge and become idols familiar to the people.

The new CCTV site, which has not yet been put into use, is surrounded by Luo Baobei’s designs.

Luobaobei originated from Hetu Luoshu

Driving near the new CCTV building in the CBD core area, you can see a set of 8-meter-high cartoon girl advertising curtain walls. The lively and cute girl has black hair and neatly combed bangs. She is wearing a cartoon banner that reads "Chaoyang District Civilized Angel reminds you to visit the exhibition in a civilized manner." The little angel Luo Baobao not only appeared in advertisements and LEDs with big eyes, but also jumped up and down to take photos with the audience, and promoted the activities and slogans of Chaoyang District to create a national civilized city to passers-by. Her playful and cute image and loving heart His words won the love of passers-by and residents of Chaoyang.

Wu Zhiwei, deputy director of the Chaoyang District Civilization Office, said that the name Luo Baobao comes from two mysterious patterns handed down in ancient China - the River Picture and the Luo Book. "At that time, the leaders of Chaoyang District felt that this image was very approachable, in line with traditional Chinese culture, and had deep cultural heritage, so they decided to invite her as the image ambassador for Chaoyang to create a civilized urban district."

In the eyes of many citizens, Luo Baobei’s cartoon image and affinity are far more effective in spreading the word than some blunt slogans. Wu Zhiwei said that Chaoyang is an emerging area and a window area for external exchanges. The choice of the cartoon image of Luobao also shows the development direction of this area to build a cultural city. The purpose of creating a civilized urban area is to do something practical for the people, but the propaganda cannot be lifeless. The use of a child's cartoon character reflects the government's transformation from being strong to being close to the people.

At present, the image of Luo Baobao has appeared in tens of thousands of square meters of public service advertisements in Chaoyang District. In some major road sections, Luo Baobao appears in almost all light pole advertisements, and in some streets and towns, Luo Baobao appears in civilized advertisements. The city's striving for innovation also contacted the Chaoyang District Civilization Office and invited Luo Baobao to his doorstep.

Luo Baobao not only appears on the streets of Chaoyang District, but also appears in many cartoons. She also endorses the China Red Cross Foundation Blog Fund.