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In early May, Tianji Huawei SF5 was officially launched for sale. As a product of deep cooperation with Huawei, thanks to Huawei's technical blessing and channel coverage, by the end of 1 1, Tianji Huawei SF5 had received more than 8,000 orders, which proved the strong brand effect of Huawei.

Of course, in addition to the blessing of Huawei brand, Celeste Huawei Smart Select SF5 is also equipped with Huawei HiCar Full Scene Intelligent Interconnection System, Huawei SOUND and Huawei DriveONE three-in-one electric drive system.

However, what is this car like? On May 1 1, EV was informed that the editor actually visited Cyrus Beijing User Center to help consumers find the answer.

Let's share the overall feeling after the experience: the car is made of high-quality materials, but the seating space is average, the adjustment of the car is eccentric and the dynamic parameters are first-class.

Marketing promotion also needs Huawei to drive.

At present, only one Xilinx user center in Beijing can see Xilinx Huawei SF5, and the location is not in the city center, which greatly affects the passenger flow. EV knows that when the editor goes to the user center, it is a working day, and few people look at the car. There is only one lonely new car in the huge store, and there are few people watching the car and fewer staff.

In addition, the editor also saw that the posters and other promotional materials in the store have not been updated, and there is no new car slogan except a billboard. This also shows the disadvantages of traditional car companies in marketing. Car companies that have been bound by traditional marketing thinking seem to have no courage and willingness to make drastic changes. They are unwilling to abandon their original concepts and systems, and even face the Z generation, which has gradually become the main purchasing power. Still confused, but I believe that under the leadership of Huawei, the situation will improve.

For the recent experience store plan, the clerk told Xiaobian that from mid-May to the end of the month, Beijing will open eight more stores, all of which will be displayed in Huawei stores. In addition, you can pick up the car about one and a half months after booking.

Grasp the product details in place

In fact, for this car, the current popularity in the market is still acceptable. EV knows that Xiaobian understands that the daily passenger flow of Shanghai Huawei Experience Store Center is maintained at around 3,000 people. I believe that after the opening of Huawei Beijing Experience Store, it will attract a large number of consumers to see cars. So what are the advantages of this car? The following small series will talk about this car from the aspects of appearance, interior and power.

In terms of body size, the length, width and height of the car are 4700/1930/1625mm respectively, and the wheelbase is 2875mm. Compared with BYD Tang DM and Weilai ES6 of the same level, the car has no advantage in size. In fact, it also highlights the cramped size, especially the head space in the back row. 1.60cm tall, there is only room for two fists after sitting up straight, but the leg space is not bad. In addition, the sports car-style seat is quite well wrapped, the shape is concave inward, and the headrest is integrated, which is comfortable.

The interior is very simple, and the 12.3-inch full LCD instrument+17-inch central control panel occupies the C position. Work materials can be described as conscience, and all parts that the car body touches, including the storage compartment under the door panel, are covered with soft materials. And the inside of the storage compartment is covered with flannel to prevent the placed items from making noise during driving. The back row not only provides USB interface, but also provides 12V power interface and 220V three-phase power supply. This thoughtful little design is still very touching.

The new car adopts HUAWEI HiCar full-scene intelligent interconnection system provided by Huawei. The system is developed based on Huawei's HarmonyOS system and HarmonyOS system. At present, it has cooperated with many car companies to provide intelligent interconnection between people, cars and homes, and support switching navigation, music and other applications between mobile phones and central control screens in cars anytime and anywhere. Before getting on the bus, you can seamlessly play the songs you listened to in your mobile phone. After getting off the bus, the map can be automatically switched to your mobile phone, and you can continue to navigate to your destination from the parking lot, which is equivalent to directly loading Huawei mobile phones. However, according to the clerk of Cyrus, the new car is not equipped with the system, but Huawei redesigned the user interface based on the old model, and will not upgrade to the HarmonyOS system until June.

In terms of configuration, Tianyi Huawei SF5 is quite rich: seat heating and ventilation, 1 1 speaker sound system, head-up display, wireless charging, panoramic sunroof, high-tech navigation and 360 panoramic images, as well as a full set of L2-level assisted driving. Compared with Model 3 with similar price, it has outstanding performance.

Among them, 1 1 audio units of the audio system have been tuned by the technical core team of Huawei acoustic experts. Huawei SOUND smart speaker is one of the audio products promoted in China. It is characterized by strong bass, and all the friends who have used it have given high praise to this speaker.

During the shop visit, we actually experienced the sound of this car. In the price range of 200,000 yuan, the sound effect is not bad, and the sound insulation of the whole car is very hard (double glass, sound insulation strips, etc.). We have been sparing no effort to assemble), so we can really get a good listening experience, but don't expect too much. After all, it is not the voice of Berlin, nor does it have the surround effect and sound density of 23 speakers.

In terms of power, Celeste Huawei chose SF5 as the best in its class. Based on the principle of extended-range electric drive, it is equipped with a 1.5T four-cylinder engine as a range extender, with a pure electric cruising range of 180km, and the comprehensive fuel consumption of the Ministry of Industry and Information Technology is lower than 6.3L/ 100km when it is fully fueled. When the power is insufficient, the range extender burns oil to generate electricity, and the manufacturer publicizes that the cruising range is more than 1000 km when it is full of oil and electricity. Four-wheel drive models are equipped with two high-performance motors. Seles and the rear axle independently develop SEP200 motor and Huawei DriveONE three-in-one electric drive system. The total power of this power system is 405 kW (5,565,438+0 HP) and the maximum output torque is 820 Nm.

With the blessing of this system, accelerating the response speed is a piece of cake for Celeste Huawei to choose SF5. From the data, the acceleration time of 100 kilometers is 4.68 seconds, which is quite good. Unfortunately, at present, there is no test drive for new cars in Beijing, and only old models can be tested.

Looking back at the previously released Huawei DriveONE three-in-one electric drive system, it shocked the industry as soon as it appeared, and it finally took the lead in landing on Celeste Huawei SF5. This is the first hyper-converged power domain solution in the industry. The system not only realizes the deep integration of mechanical components and power components, but also brings intelligence into the electric drive system through the high integration of seven components: motor, MCU, PDU, OBC, DCDC, reducer and BCU, and realizes the end-cloud cooperation and control unification. For example, charging 10 minutes can drive 200 kilometers, and the centralized flat ODA architecture shortens the upgrade time from 10 minutes to 30 seconds. More importantly, this system is all independently developed by Huawei, and the core technology (electronic control) is in its own hands.

For NVH, Tianyi Huawei chose the path that SF5 uses a large-displacement engine, a high-power drive motor and a large-capacity battery pack. The control of range extender, battery and motor has been simulated and optimized in a large number of practical scenarios, and the matching logic is more reasonable. In addition, the assembly of the previously mentioned sound insulation details also brings users a quieter and more comfortable driving experience.

Thanks to the leading intelligent extended-range electric drive technology, SF5 can provide two working modes and six intelligent working states under different working conditions, such as pure electric direct drive, extended-range power generation direct drive, extended-range power generation drive+charging, combined power supply state (extended-range power generation+battery), external power supply and energy recovery state.

External power supply includes camp power supply mode (V2L) and rescue power supply mode (V2V). Among them, camp power supply mode (V2L) can provide 3.3kW 220V alternating current for common household appliances such as electric ovens, lighting lamps, stereos, projectors and electric kettles. By charging slowly, it is convenient for car owners to have a picnic and camp in the suburbs. The rescue charging mode (V2V) can provide 20kW DC in reverse through the fast charging port, and can be used as a temporary rescue vehicle for other pure electric vehicles. This is not the original function of Cyrus. It sounds really practical, but whether it is actually useful or not requires us to test drive before further testing.

Summary: The short visit to the store gave me a new understanding of SF5 chosen by Celeste Huawei, which was better than expected on the whole. After getting the new car, we will make a more comprehensive evaluation. It is a pity that traditional car companies still need to speed up new sales and services, and even need to break the status quo before rebuilding, which is much more difficult than the construction of new forces from 0 to 1.