What is the slogan of the 28 Olympic Games? ? _?

One World, One Dream

After half a year's efforts and tens of thousands of people's participation, the theme slogan of Beijing 28 Olympic Games finally came out today. "One World, One Dream", a condensed cry of the heart, is the aspiration of 1.3 billion China people to express to the world, reflecting the determination of Chinese people to create a peaceful world together with the people of the world by participating in the Olympic Movement.

Although the slogan is concise, its birth process is not simple. "How to spread the three concepts of Beijing Olympic Games in a concise, emotional and friendly way? How to make it universally accepted by the world? How to truly reflect the spirit of this Olympic Games? " China people who are no strangers to slogans are facing unexpected challenges this time.

21, applications in an unprecedented public opinion poll

On January 1st, 25, the Cultural Activities Department of BOCOG officially collected slogans for the Beijing Olympic Games from home and abroad. By January 31st, the collection office had received 2,161 letters and emails from all walks of life, with a total of 21, application slogans, which caused the computer of BOCOG to be paralyzed for a time.

the organizer did not expect the wide range of participation in the solicitation activities. All provinces, municipalities and autonomous regions in China, including Taiwan Province Province, Hongkong and Macao Special Administrative Regions, and overseas Chinese and foreign friends from the United States, Britain, France, Japan, South Korea, Cuba, Norway and Brazil contributed enthusiastically.

among the participants, the youngest is only two years old, and the oldest is 91 years old. Some families, men and women, old and young, went into battle together, and there were not a few collective participants such as schools and companies.

Guan Runyan, an 86-year-old retired teacher, was almost blind, but the old man was very serious about creating slogans. He thought about it carefully for several days and came up with the idea of "carrying forward the Olympic spirit". He dictated his friends to fill out the election form. "This is the first time that our country has hosted the Olympic Games, which is the pride of the Chinese nation. People around me and I are very supportive." Although her eyesight doesn't allow her to use her eyes too much, the old man still insists on reading newspaper headlines and listening to the news frequently, paying attention to the progress of the preparations for the Beijing Olympic Games.

Many entries have expressed people's joy and pride in coming to China for the Olympic Games, pinned their hopes and longings for the Beijing Olympic Games, and described the beautiful picture of the integration of the Olympic Games and oriental culture, among which there are many excellent works with novel ideas and beautiful sentences.

a violent brainstorming, dozens of short-listed

21, fresh materials need deep processing. Staff and volunteers selected 8 representative slogans around the clock.

Subsequently, after five domestic seminars, five international seminars, visits and investigations, BOCOG began to solicit opinions and brainstorm from people from all walks of life. Scholars, sports experts, foreign consultants, art celebrities, journalists and internationally renowned public relations companies spare no effort to make suggestions. In the end, dozens of slogans with novel ideas and rich ideas that conform to the characteristics of the People's Olympics have become the core of experts' "brain shock".

"It's not a simple thing to say' words are endless', and experts from all sides have exhausted their energy during the research process." Zhang Yiwu, a professor of Chinese Department in Peking University, said.

professionals such as George hessler, Mr. Bid, He Zhenliang, executive director of BOCOG, and Chen Lin, a professor at Beijing Foreign Studies University, who have participated in the bidding for the seven Olympic Games, have made in-depth analysis of the alternative slogans: "Four seas, one family, * * * create the future" and "inherit civilization, * * * enjoy the Olympic Games", which have overall momentum, but "future" lacks strength and gives people far away. "Harmony is precious" and "All men are brothers within the four seas" are directly derived from ancient books in China. People are familiar with them, and they are full of strong China cultural characteristics and oriental philosophical significance. However, English can't fully express their ideas, because of cultural differences, it seems that no slogan can make people shine at the moment and get unanimous approval.

A condensed slogan of heart cry was born

Focusing on the core value of "People's Olympics" of the Beijing Olympic Games and the image goal of "China, which pursues harmonious development and modernization, will create a better future with the world", the selection committee further demonstrated the core words that appeared the most frequently one by one.

Harmony, a very Asian concept, such as Yin and Yang mentioned in China's philosophy, strongly expresses the theme of unity; However, the disadvantage is that English harmony is weak and cannot be compared with its lofty position in China culture.

dream, which stands for positive optimism, is a concept strongly related to the Olympics and a beautiful ideal shared by all mankind.

share, which shows a selfless motivation and emotional commitment, has been used in Sydney Olympic Games.

One world, a globally accepted value, is the emotional strength of the Olympic rings-promoting unity and peace through sports, which makes the world happy to see that China is willing to embrace the world.

The olympic Games is inspiring, but the International Olympic Committee imposes strict restrictions on its direct use in slogans.

Jiang Xiaoyu, executive vice president of BOCOG, told reporters that the collective wisdom finally collided with dazzling sparks, and the English slogan "One World One Dream" was first released in early April, which is very similar to the birth process of Beijing's Olympic bid slogan. On June 9th, at the 54th executive committee meeting of BOCOG, members repeatedly scrutinized several Chinese slogans of literal translation and free translation, and finally decided that "One World, One Dream" was the Chinese theme slogan of Beijing 28 Olympic Games and also the theme slogan of Beijing Paralympic Games.

"It's concise, catchy and easy to remember, with Olympic characteristics, and it has China characteristics at the same time of globalization." Brad Kaplan, an image and landscape expert of the International Olympic Committee, was very excited to see the newly born slogan. "This slogan has the same meaning as the emblem of the Beijing Olympic Games' China Seal Dancing Beijing': Beijing invites the whole world to participate in this harmonious celebration-to dance for joy and peace and to realize the dream of mankind for the future." (