What are the forms of outdoor advertising?

Outdoor advertising has the following forms:

1 wharf advertisement

Set up various billboards in the dock, such as big cards in the station, big cards outside the station, covered bridge advertising lights, etc.

2. Billboards in bus shelters

Outdoor media set in bus shelters. Light box is the main form of expression. Advertisers in this kind of media are mainly mass consumer goods. You can purchase advertising space of multiple kiosks individually or online to achieve wide coverage, even covering multiple cities.

3. subway advertisements

All kinds of advertisements set up in the subway are collectively called subway advertisements. Its forms include twelve light boxes, four passage posters, special light boxes, escalators, carriage posters and so on. It is characterized by concentrated flow of people and high attention, which can increase the popularity of products. Can be purchased separately or online.

4. Bus advertisements

Buses belong to mobile media, and the forms of expression are full-body painting and banners hanging on both sides of the body. They are characterized by wide contact range and high coverage, and can choose routes or regions according to the target audience. It can be published separately or in the form of online purchase.

5. Airport advertising

Billboards around and inside the airport. Generally speaking, it is aimed at audiences with higher levels and incomes, such as business trips and outbound tourists.

6. Railway station advertisements

The advertising forms set up in the railway station are mainly aimed at travelers from all over the world, which are characterized by large passenger flow and coverage of neighboring areas.

7. Website advertising

Venue advertising can be said to be the product of the TV era, mainly focusing on the setting of competition venues and large-scale assembly venues in stadiums. In fact, venue advertisements convey information through live audiences and TV broadcasts. With more and more attention paid to large-scale live TV programs, the effect of venue advertising has also been greatly improved.

8. Inflatable modeling advertisements

Inflatable modeling advertisements are mostly used for product promotion and publicity. It can be divided into two types: long-term and temporary, and can be used in outdoor places such as exhibition venues, large gatherings, public relations activities and sports activities. Because the modeling objects are generally large in size, unique in design and colorful, they are very attractive to the audience.

9. Road sign advertisement

Signs of public facilities (such as subway stations) or shops can also be used for advertising.